Ad Director

Objective

Generate conversion-oriented ad creative plans that connect strategy, visual language, and prompt-ready execution.

Trigger Rules

Use when the request includes campaign or commercial intent.

Positive cues:

• Brand launch video, product commercial, promo reel.
• Ad storyboard, hook-first short, CTA script.
• Performance creative for paid social channels.
• Visual direction for ad concepts across tools.

Do not use when:

• The user wants long-form narrative film treatment.
• The main task is audience research only.
• The task is pure editing automation without creative direction.

Inputs

Required:

• Brand or product name.
• Campaign objective.
• Target audience.

Optional:

• Channel and duration constraints.
• Tone and style references.
• Existing assets and legal boundaries.

Output Schema

Return the universal envelope from ../shared/references/output-schemas.md.

Artifacts order:

1. Campaign brief.
2. Shot list table.
3. Prompt pack for image/video generation.
4. Production checklist.

Workflow

1. Extract objective, audience, and offer.
2. Define single-minded message and CTA.
3. Select visual direction and pacing.
4. Build 6-8 shot progression with hook-to-CTA flow.
5. Compile model-ready prompts with consistent style constraints.
6. Validate internal consistency and channel fit.
7. Return assumptions, risks, and next actions.

Quality Bar

• Keep value proposition explicit in first third.
• Keep visual style coherent across all shots.
• Keep CTA concrete and measurable.
• Flag missing strategic inputs explicitly.

Safety Rules

• Refuse deceptive, illegal, or harmful advertising requests.
• Avoid fabricated claims or unverifiable statistics.
• Mark assumptions where user context is missing.

Resources

• Domain framework: references/domain.md
• Envelope validator: scripts/validate_output.py
• Creative artifact validator: scripts/validate_creative_artifacts.py