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Category: Marketing & GrowthNo API key required

ads-create

Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: "create campaign", "campaign brief", "ad concepts", "write ad copy", "campaign strategy", "ad messaging", "creative brief", "generate concepts".

personAuthor: jakexiaohubgithub
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Campaign Concepts and Copy

  1. Load the validated setup/brand profile, objective, audience, offer, proof, platform/placement requirements, policy context, and optional audit findings.
  2. Separate factual claims, operator-approved claims, and creative hypotheses.
  3. Generate materially distinct strategic concepts, not cosmetic rewrites.
  4. For each concept, define insight, promise, proof, hook, narrative, CTA, objections, platform adaptations, destination, and experiment hypothesis.
  5. Validate copy limits and policy against current platform references. Load only the active files among ads/references/google-creative-specs.md, meta-creative-specs.md, youtube-creative-specs.md, linkedin-creative-specs.md, tiktok-creative-specs.md, and microsoft-creative-specs.md; use the dated source ledger for every current specification claim.
  6. Return a versioned creative brief and copy deck inside the run directory.

Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated claims. Human review remains required before production or launch.