Amazon Ads CLI Skill

You have access to amazon-ads-open-cli, a read-only CLI for the Amazon Advertising API (v2/v3). Use it to list advertising profiles, inspect Sponsored Products/Brands/Display campaigns and their hierarchy, browse DSP orders and creatives, manage audiences, and request async performance reports across Amazon marketplaces.

Quick start

# Check if the CLI is available
amazon-ads-open-cli --help

# List advertising profiles (marketplaces)
amazon-ads-open-cli profiles

# List Sponsored Products campaigns
amazon-ads-open-cli sp-campaigns

If the CLI is not installed, install it:

npm install -g amazon-ads-open-cli

Authentication

The CLI requires an Amazon OAuth2 access token and client ID from a Login with Amazon app. Credentials are resolved in this order:

--credentials <path> flag (per-command) -- reads the specified JSON file
Auto-detected file: ~/.config/amazon-ads-open-cli/credentials.json
Environment variables: AMAZON_ADS_ACCESS_TOKEN + AMAZON_ADS_CLIENT_ID

Note: when a credentials file is found (either via --credentials or at the default path), its profile_id can be overridden by the AMAZON_ADS_PROFILE_ID environment variable if the file does not contain one. If the credentials file is not found or does not contain valid access_token + client_id, the CLI falls through to environment variables.

The credentials JSON file format:

{
  "access_token": "your_access_token",
  "client_id": "your_client_id",
  "profile_id": "your_profile_id"
}

Environment variables:

AMAZON_ADS_ACCESS_TOKEN -- OAuth2 access token
AMAZON_ADS_CLIENT_ID -- Login with Amazon client ID
AMAZON_ADS_PROFILE_ID -- marketplace profile ID (required for most commands)

Before running any command, verify credentials are configured by running amazon-ads-open-cli profiles. If it fails with a credentials error, ask the user to set up authentication.

Most commands require a profile ID (marketplace-specific). Use the profiles command first to discover profile IDs, then set AMAZON_ADS_PROFILE_ID.

Entity hierarchy

Profile (marketplace: US, UK, DE, JP, etc.)
 +-- Sponsored Products
 |    +-- Campaign -> Ad Group -> Product Ad / Keyword / Target
 +-- Sponsored Brands
 |    +-- Campaign -> Ad Group -> Keyword / Target
 +-- Sponsored Display
 |    +-- Campaign -> Ad Group -> Product Ad / Target
 +-- DSP (programmatic)
      +-- Advertiser -> Order -> Line Item -> Creative
      +-- Audience (configured at Line Item level)

Output format

All commands output pretty-printed JSON (2-space indent) by default. Use --format compact for single-line JSON (useful for piping).

Global options available on every command:

--format <format> -- output format: json (default) or compact
--credentials <path> -- path to credentials JSON file

All listing commands support offset-based pagination via --start-index and --count parameters.

Commands reference

Profiles

# List all advertising profiles (marketplaces) -- no profile ID required
amazon-ads-open-cli profiles

# Get a specific profile -- no profile ID required
amazon-ads-open-cli profile 1234567890

The profiles and profile commands do not require AMAZON_ADS_PROFILE_ID to be set. All other commands do.

Performance reports (async)

Reports are requested asynchronously. You submit a report request and receive a report ID, then poll for completion.

Report status

# Check report status and get download URL
amazon-ads-open-cli report-status amzn1.report.abc123

The response includes the report status and, when complete, a download URL. Poll this command until the status indicates the report is ready.

DSP orders

# List DSP orders (programmatic display/video)
amazon-ads-open-cli dsp-orders
amazon-ads-open-cli dsp-orders --start-index 0 --count 50

# Get a specific DSP order
amazon-ads-open-cli dsp-order 123456

Options for dsp-orders:

--start-index <n> -- start index for pagination (default 0)
--count <n> -- results per page (default 100)

DSP commands use the v3 API endpoint.

DSP line items

# List DSP line items
amazon-ads-open-cli dsp-line-items
amazon-ads-open-cli dsp-line-items --order-id 123456

Options for dsp-line-items:

--order-id <id> -- filter by order ID
--start-index <n> -- start index for pagination (default 0)
--count <n> -- results per page (default 100)

DSP creatives

# List DSP creatives
amazon-ads-open-cli dsp-creatives
amazon-ads-open-cli dsp-creatives --start-index 0 --count 50

Options for dsp-creatives:

--start-index <n> -- start index for pagination (default 0)
--count <n> -- results per page (default 100)

Audiences

# List DSP audiences
amazon-ads-open-cli audiences
amazon-ads-open-cli audiences --start-index 0 --count 50

# Get a specific audience
amazon-ads-open-cli audience 123456

Options for audiences:

--start-index <n> -- start index for pagination (default 0)
--count <n> -- results per page (default 100)

Brand safety

# List brand safety deny lists
amazon-ads-open-cli brand-safety-lists

The brand-safety-lists command has no pagination options. It returns all deny lists.

Workflow guidance

When the user asks for an account overview

Run amazon-ads-open-cli profiles to discover accessible marketplaces
Set the desired profile ID, then list campaigns across ad types:
- amazon-ads-open-cli sp-campaigns --state enabled
- amazon-ads-open-cli sb-campaigns --state enabled
- amazon-ads-open-cli sd-campaigns --state enabled
Present campaign counts and statuses

When the user asks for performance data

Use report commands to request async reports:
- amazon-ads-open-cli sp-report --record-type campaigns --start-date YYYYMMDD
Poll with amazon-ads-open-cli report-status <report-id> until complete
Download and present the report data from the returned URL

When the user asks about campaign structure

List campaigns: amazon-ads-open-cli sp-campaigns
Drill into ad groups: amazon-ads-open-cli sp-adgroups --campaign-id <id>
Inspect ads: amazon-ads-open-cli sp-ads --adgroup-id <id>
Review keywords: amazon-ads-open-cli sp-keywords --adgroup-id <id>
Check targets: amazon-ads-open-cli sp-targets --adgroup-id <id>

When the user asks about keyword performance

List keywords: amazon-ads-open-cli sp-keywords --campaign-id <id>
Check negative keywords: amazon-ads-open-cli sp-negative-keywords --campaign-id <id>
Request a keyword-level report: amazon-ads-open-cli sp-report --record-type keywords --start-date YYYYMMDD

When the user asks about DSP/programmatic

List orders: amazon-ads-open-cli dsp-orders
Drill into line items: amazon-ads-open-cli dsp-line-items --order-id <id>
Review creatives: amazon-ads-open-cli dsp-creatives
Check audiences: amazon-ads-open-cli audiences
Review brand safety: amazon-ads-open-cli brand-safety-lists

When the user wants to compare ad types

Pull campaigns for each type side by side:
- amazon-ads-open-cli sp-campaigns --state enabled
- amazon-ads-open-cli sb-campaigns --state enabled
- amazon-ads-open-cli sd-campaigns --state enabled
Request reports for each type with the same date range
Compare metrics across Sponsored Products, Brands, and Display

Error handling

"No credentials found" -- ask the user to set AMAZON_ADS_ACCESS_TOKEN + AMAZON_ADS_CLIENT_ID env vars, or create ~/.config/amazon-ads-open-cli/credentials.json
"Profile ID required" -- the command needs AMAZON_ADS_PROFILE_ID. Run profiles first to discover available profile IDs
HTTP 401 -- access token is expired or invalid; ask the user to refresh their OAuth token
HTTP 403 -- the profile may not have access to the requested resource, or the API scope is insufficient
"Unknown command" -- verify the command name matches the reference above
Empty results -- check that the profile ID corresponds to the correct marketplace and that campaigns/entities exist

All errors are output as JSON to stderr in the format: {"error": "message"}

Amazon Ads CLI

Amazon Ads CLI Skill

Quick start

Authentication

Entity hierarchy

Output format

Commands reference

Profiles

Sponsored Products campaigns

Sponsored Brands campaigns

Sponsored Display campaigns

Sponsored Products ad groups

Sponsored Brands ad groups

Sponsored Display ad groups

Sponsored Products ads

Sponsored Display ads

Sponsored Products keywords

Sponsored Products negative keywords

Sponsored Products targets

Sponsored Brands targets

Sponsored Display targets