Amazon Hot Products & Trending Scout

Track Amazon's real-time hot searches, new releases, and rising categories. Spot trending products before they become saturated — find blue ocean opportunities early.

Commands

hot products                    # scan trending products across categories
hot search [category]           # analyze hot search terms in category
hot new releases [category]     # find new releases with early traction
hot movers [category]           # find products with rapid BSR improvement
hot seasonal                    # identify upcoming seasonal trends
hot compare [cat1] [cat2]       # compare trend momentum between categories
hot report                      # generate weekly trend report
hot save [opportunity]          # save a trend opportunity to memory

What Data to Provide

• Category — broad (Electronics) or specific (Wireless Earbuds)
• BSR data — paste BSR rankings if you have them
• Search term data — trending search terms from Seller Central
• Time period — last 7/30/90 days
• Market — US, UK, DE, JP, etc.

No API key needed. Provide data verbally or paste raw numbers.

Trend Identification Framework

Signal 1: Search Volume Surge

• Search term appears in Amazon's "Hot New Keywords" (from Seller Central Brand Analytics)
• Week-over-week search volume growth >20%
• Low current competition (fewer than 1,000 results for exact match)

Signal 2: BSR Velocity

| BSR Movement | Signal Strength | |---|---| | BSR improved >50% in 30 days | 🔥 Strong | | BSR improved 20–50% in 30 days | ✅ Moderate | | BSR stable | ⚪ Neutral | | BSR declining | ❌ Avoid |

Signal 3: Review Accumulation Rate

• New products getting 50+ reviews in first 60 days = high demand signal
• Multiple competitors launching simultaneously = category heating up

Signal 4: Seasonal Calendar

| Month | Trending Categories | |---|---| | Jan–Feb | Fitness, Organization, New Year | | Mar–Apr | Outdoor, Garden, Spring Cleaning | | May–Jun | Graduation, Father's Day, Summer | | Jul–Aug | Back to School, Pool/Beach | | Sep–Oct | Halloween, Fall Home | | Nov–Dec | Holiday Gifts, Holiday Decor |

Blue Ocean Score (1–10)

Score each trending product opportunity:

• Demand (1–3): Search volume trend direction
• Competition (1–3): # of sellers, review counts, listing quality
• Margin (1–2): Estimated price point vs. likely COGS
• Differentiation (1–2): Can you improve on existing products?

Score 7+ = Enter aggressively Score 5–6 = Enter cautiously with differentiation Score <5 = Skip or monitor

Output Format

1. Trending Opportunities — ranked list with Blue Ocean Score
2. Category Heat Map — which categories are rising vs. cooling
3. Early Entry Windows — products with <200 reviews but rising BSR
4. Avoid List — saturated trends (too late to enter profitably)
5. 30-Day Watch List — opportunities to monitor for next scan

Rules

1. Always check review count before calling a trend "early" — >500 reviews = not early
2. Flag categories with known high return rates (electronics, clothing)
3. Distinguish between fad (short spike) and trend (sustained growth)
4. Note when seasonal peaks are approaching — timing matters
5. Always pair trend data with estimated margin — demand means nothing if margins are thin