Amazon Listing Copywriter

Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords — get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms.

Commands

listing write                   # write complete listing (interactive)
listing title [product]         # write optimized title only
listing bullets [product]       # write 5 bullet points
listing description [product]   # write product description
listing a+ [product]            # outline A+ content modules
listing backend [product]       # generate backend search terms
listing rewrite [paste text]    # rewrite existing weak listing
listing score [paste text]      # score existing listing (1–100)
listing translate [lang]        # adapt listing for UK/DE/JP market

What Data to Provide

Product name & category — what it is
Key features — materials, dimensions, what makes it special
Target customer — who buys it and why
Top keywords — your primary and secondary keywords
Competitor listings — paste 1–2 competitor titles/bullets to differentiate
Use cases — how/when customers use it

Listing Structure Guide

Title Formula (200 bytes max)

[Brand] + [Primary Keyword] + [Key Feature] + [Size/Color/Qty] + [Use Case/Benefit]

Example:
"BrandX Yoga Mat Non-Slip — Extra Thick 6mm, 72" × 24" — Eco-Friendly TPE,
Alignment Lines — For Hot Yoga, Pilates, Home Gym"

Title Rules:

Lead with primary keyword (highest search volume)
Include 2–3 secondary keywords naturally
No promotional phrases (Best, #1, Amazing)
No subjective claims without proof
Capitalize each major word

Bullet Point Formula (5 bullets, 200 chars each)

Structure each bullet:

🔑 [FEATURE IN CAPS] — [Benefit explanation] [Social proof/spec if available]

Bullet 1: Primary differentiator (why choose this over competitors) Bullet 2: Key material/quality feature Bullet 3: Dimensions/compatibility/what's included Bullet 4: Use case / who it's for Bullet 5: Warranty / customer satisfaction guarantee

Backend Search Terms (250 bytes)

Synonyms not in title/bullets
Common misspellings
Spanish terms (for US market)
Long-tail phrases
Competitor brand names (careful — no trademark infringement)

Copywriting Principles

Conversion-First Language

| Weak | Strong | |------|--------| | "Good quality" | "Aircraft-grade aluminum, tested to 500 lb load" | | "Easy to use" | "Set up in 3 minutes — no tools required" | | "Great for families" | "Safe for kids 3+ — BPA-free, no sharp edges" | | "Long lasting" | "18-month warranty, 50,000+ units sold" |

Emotional Triggers by Category

Health/Fitness: Transformation, confidence, results
Home/Kitchen: Simplicity, time-saving, pride of home
Baby/Kids: Safety, development, peace of mind
Electronics: Performance, reliability, seamless experience
Outdoor: Adventure, freedom, durability

Listing Score Rubric (100 points)

| Element | Max Points | Criteria | |---------|-----------|---------| | Title keyword placement | 20 | Primary keyword in first 80 chars | | Title completeness | 10 | Brand + feature + benefit present | | Bullet differentiation | 20 | Each bullet = unique selling point | | Bullet readability | 10 | Scannable, no walls of text | | Keyword coverage | 15 | Top 10 keywords placed naturally | | Social proof signals | 10 | Specs, certifications, stats | | Mobile optimization | 10 | First 2 bullets visible without scroll | | Backend terms | 5 | 250 bytes used efficiently |

Score 85+ = Publish ready Score 65–84 = Minor revisions needed Score <65 = Major rewrite required

Output Format

Complete Listing — title + 5 bullets + description ready to paste
Keyword Placement Map — which keywords appear where
Listing Score — 100-point breakdown with specific improvements
A+ Content Outline — module suggestions with copy direction
Split Test Suggestions — 2 title variants to A/B test

Rules

Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure"
All claims must be supportable — no invented statistics
Front-load benefits in each bullet (customer scans first 50 chars)
Match reading level to target audience
Always include primary keyword in title within first 5 words
Check competitor listings before writing — differentiate, don't copy