Assets Organizing

Standardize asset output locations, naming conventions, and directory structures for all marketing outputs.

When to Use

Use this skill when:

Creating content that needs file output (articles, videos, designs)
Generating AI assets (images, storyboards, scripts)
Organizing existing assets
Determining output paths for new content types

Quick Reference

Output Paths

| Asset Type | Path | Naming | |------------|------|--------| | Articles | assets/articles/{date}-{slug}/ | {slug}.md + images/{date}-{slug}/ | | Storyboards | assets/storyboards/{date}-{slug}/ | storyboard.md + scene-{N}-*.png | | Videos | assets/videos/{date}-{slug}/ | master.mp4 + scene-{N}.mp4 | | Transcripts | assets/transcripts/ | {slug}.md | | Writing Styles | assets/writing-styles/ | {slug}.md | | Banners | assets/banners/{campaign}/ | {variant}-{size}.{ext} | | Designs | assets/designs/{project}/ | {type}-{variant}.{ext} | | Infographics | assets/infographics/ | {date}-{slug}.{ext} | | Logos | assets/logos/ | {name}-{variant}.{ext} | | Social Posts | assets/posts/{platform}/ | {date}-{slug}.{ext} | | Generated | assets/generated/{type}/ | {date}-{slug}.{ext} | | Reports | | | | Analytics | assets/reports/analytics/ | {date}-{report-type}.md | | SEO | assets/reports/seo/ | {date}-{audit-type}.md | | Social | assets/reports/social/ | {date}-{platform}-{report-type}.md | | Campaign | assets/reports/campaigns/ | {date}-{campaign}-{report-type}.md | | Performance | assets/reports/performance/ | {date}-{channel}-report.md | | Ads | assets/reports/ads/ | {date}-{platform}-report.md | | Email | assets/reports/email/ | {date}-{campaign}-report.md | | Funnel | assets/reports/funnels/ | {date}-{funnel}-analysis.md | | Content | assets/reports/content/ | {date}-{content-type}-audit.md | | Text Content | | | | Copy | assets/copy/{type}/ | {date}-{slug}.md | | Ad Copy | assets/copy/ads/ | {date}-{campaign}-{variant}.md | | Email Copy | assets/copy/emails/ | {date}-{sequence}-{slug}.md | | Landing Pages | assets/copy/landing-pages/ | {slug}.md | | Headlines | assets/copy/headlines/ | {date}-{topic}.md | | Scripts | assets/scripts/{type}/ | {slug}.md | | Campaigns | | | | Campaign Briefs | assets/campaigns/{date}-{slug}/briefs/ | {type}-brief.md | | Campaign Creatives | assets/campaigns/{date}-{slug}/creatives/ | {channel}-{variant}.{ext} | | Campaign Reports | assets/campaigns/{date}-{slug}/reports/ | {date}-{report-type}.md | | Campaign Assets | assets/campaigns/{date}-{slug}/assets/ | {type}-{name}.{ext} | | Sales | | | | Pitches | assets/sales/pitches/ | {date}-{industry}-{persona}.md | | Proposals | assets/sales/proposals/ | {date}-{client}-proposal.md | | Case Studies | assets/sales/case-studies/ | {date}-{client}-{outcome}.md | | Battlecards | assets/sales/battlecards/ | {competitor}.md | | SEO | | | | SEO Audits | assets/seo/audits/ | {date}-{domain}-audit.md | | Keyword Research | assets/seo/keywords/ | {date}-{topic}-keywords.md | | Schema Markup | assets/seo/schemas/ | {page}-schema.json | | Funnels | | | | Funnel Designs | assets/funnels/designs/ | {date}-{slug}-funnel.md | | Funnel Audits | assets/funnels/audits/ | {date}-{funnel}-audit.md | | A/B Tests | assets/funnels/tests/ | {date}-{test-name}.md | | Leads | | | | Scoring Models | assets/leads/scoring-models/ | {date}-{model-name}.md | | Segments | assets/leads/segments/ | {segment-name}.md | | ICP Profiles | assets/leads/icp-profiles/ | {persona}.md | | Community | | | | Response Templates | assets/community/templates/ | {situation}.md | | FAQs | assets/community/faqs/ | {topic}.md | | Moderation Guides | assets/community/moderation/ | {policy}.md | | Retention | | | | Retention Campaigns | assets/retention/campaigns/ | {date}-{campaign}.md | | Health Scoring | assets/retention/scoring-models/ | {date}-{model}.md | | Intervention Playbooks | assets/retention/playbooks/ | {segment}.md | | Attraction | | | | Landing Page Content | assets/attraction/landing-pages/ | {slug}.md | | Lead Magnets | assets/attraction/lead-magnets/ | {slug}.md | | pSEO Templates | assets/attraction/pseo-templates/ | {template-name}.md | | Content Briefs | assets/attraction/content-briefs/ | {date}-{topic}.md | | Diagnostics | | | | Campaign Audits | assets/diagnostics/campaign-audits/ | {date}-{campaign}.md | | Content Reviews | assets/diagnostics/content-reviews/ | {date}-{content}.md |

Naming Conventions

Load: references/naming-conventions.md

Directory Structure Rules

Load: references/directory-structure.md

Asset Type Details

Load: references/asset-types.md

Core Rules

Always use kebab-case for slugs and filenames
Date prefix for time-sensitive assets: {YYMMDD} or {YYMMDD-HHmm}
Self-contained folders for multi-file assets (articles, videos, storyboards)
Flat files for single-file assets (transcripts, writing-styles)
Platform subfolders for platform-specific content

Date Format

Use $CK_PLAN_DATE_FORMAT env var or default to YYMMDD-HHmm.

# PowerShell
Get-Date -UFormat "%y%m%d-%H%M"

# Bash
date +%y%m%d-%H%M

Pre-Output Checklist

Before writing any asset:

Determine asset type → get base path
Generate slug from topic/title
Check if folder/file exists (avoid overwrite)
Create directory structure if needed
Output all related files together

Integration Points

This skill integrates with:

/video:create - Video assets
/video:storyboard:create - Storyboard assets
/content/blog - Article assets
/campaign commands - Campaign assets
content-creator agent - Various content
ui-ux-designer agent - Design assets
copywriter agent - Copy assets
email-wizard agent - Email copy
social-media-manager agent - Social posts
campaign-manager agent - Campaign assets
sale-enabler agent - Sales assets
seo-specialist agent - SEO assets
/seo commands - SEO audits
funnel-architect agent - Funnel assets
lead-qualifier agent - Lead assets
community-manager agent - Community assets
continuity-specialist agent - Retention assets
attraction-specialist agent - Attraction assets
campaign-debugger agent - Diagnostic reports
content-reviewer agent - Review reports
analytics skill - Analytics reports
seo-optimization skill - SEO reports
social-media skill - Social reports
campaign-management skill - Campaign reports
ads-management skill - Ads reports
email-marketing skill - Email reports