Awareness Analyzer

Use this skill to diagnose where a target audience sits on the problem awareness spectrum and market sophistication scale. This determines what type of copy will resonate.

When to Use

• Before writing any marketing copy
• When analyzing why existing copy isn't converting
• When entering a new market or targeting a new audience
• When competitors are winning with different messaging

Input Required

1. Product/Service Description: What you're selling and what problem it solves
2. Target Audience: Who you're trying to reach (developers, founders, enterprises, etc.)
3. Existing Copy (optional): Current marketing materials to analyze

Analysis Process

Step 1: Determine Problem Awareness Level

Ask these diagnostic questions:

| Level | Diagnostic Question | If YES | |-------|---------------------|--------| | Unaware | Does the audience not realize they have a problem? | Lead with symptoms | | Problem Aware | Do they feel the pain but not know solutions exist? | Sell the solution outcome | | Solution Aware | Do they know solutions exist but not your product? | Sell your unique mechanism | | Product Aware | Do they know your product but haven't bought? | Sell proof and offers | | Most Aware | Are they ready to buy, just need the right trigger? | Sell price/urgency |

Step 2: Determine Market Sophistication

| Stage | Market Signal | Strategy | |-------|---------------|----------| | 1 | Few competitors, novel category | Simple direct claim | | 2 | Growing competition | Expand claim (faster, better, more) | | 3 | Crowded market | Unique mechanism required | | 4 | Claims exhausted | Escalate with proof | | 5 | Market fatigue | Identity over features |

Step 3: Generate Recommendations

Based on the diagnosis, provide:

1. Awareness Level: Which of the 5 levels the audience is at
2. Sophistication Stage: Which of the 5 stages the market is at
3. Messaging Strategy: Recommended approach for copy
4. Headlines for Each Level: Example headlines that would work at each awareness level
5. Red Flags: What NOT to do based on the diagnosis

Output Format

## Awareness Diagnosis

### Audience: [Target Audience]
### Product: [Product Name]

### Problem Awareness Level: [Level]
**Evidence**: [Why you determined this level]
**Implication**: [What this means for copy]

### Market Sophistication Stage: [Stage]
**Evidence**: [Market signals observed]
**Implication**: [What this means for differentiation]

### Recommended Messaging Strategy
[Specific recommendations based on diagnosis]

### Sample Headlines by Awareness Level

**For Unaware Audience:**
- [Symptom-focused headline]

**For Problem Aware Audience:**
- [Solution-focused headline]

**For Solution Aware Audience:**
- [Mechanism-focused headline]

**For Product Aware Audience:**
- [Proof-focused headline]

**For Most Aware Audience:**
- [Offer-focused headline]

### Red Flags to Avoid
- [What not to do based on this diagnosis]

Common Mistakes

1. Pitching mechanisms to unaware audiences: Don't mention "AI agents" or "RAG" to people who don't know they have a problem
2. Being generic in sophisticated markets: "Chat with AI" doesn't work anymore in Stage 4+ markets
3. Selling features to identity-driven buyers: Stage 5 markets need tribal belonging, not feature lists
4. Assuming your audience is Most Aware: Most audiences are Problem Aware or Solution Aware

Example Analysis

Product: AI coding assistant Audience: Enterprise developers

Diagnosis:

• Problem Awareness: Solution Aware - They know AI coding tools exist, have tried GitHub Copilot
• Market Sophistication: Stage 4 - Many competitors, claims exhausted

Strategy: Can't just say "AI that writes code" - need unique mechanism + proof

• Lead with: "The only AI that understands your entire codebase context"
• Support with: Enterprise logos, security certifications, integration proof