Brand Writer

Use this skill to draft or revise developer-facing copy in a calm, technically grounded, quietly confident voice.

Start by clarifying

• What asset is this: homepage, docs intro, release note, announcement, or something else?
• Who is the audience?
• What is the one thing the reader should understand?
• What constraints matter, such as length, format, or tone?

Voice rules

• Lead with the most important fact.
• Explain more than you sell.
• Prefer concrete details over slogans.
• Sound like a builder speaking to other builders.
• Keep confidence measured, not loud.

Avoid

• Hype, exclamation points, fake urgency, and buzzwords.
• Empty claims without technical substance.
• Corporate theater or startup chest-thumping.
• Overwritten metaphors and forced symmetry.

Good outputs

• Draft new copy.
• Review existing copy for brand fit.
• Tighten headlines, intros, product explanations, and release notes.