JinDaGe - "business-model-canvas" Skill Details

<objective> Help design and analyze business models using the Business Model Canvas framework - 9 interconnected building blocks that describe how a company creates, delivers, and captures value. </objective>

<quick_start> Generate a canvas:

/business-model canvas for [company/idea]

Claude will analyze all 9 blocks:

Customer Segments (who are we serving?)
Value Propositions (what value do we deliver?)
Channels (how do we reach customers?)
Customer Relationships (how do we engage?)
Revenue Streams (how do we make money?)
Key Resources (what do we need?)
Key Activities (what must we do?)
Key Partnerships (who helps us?)
Cost Structure (what does it cost?) </quick_start>

<the_9_blocks>

1. Customer Segments

Question: For whom are we creating value? Who are our most important customers?

Types: | Type | Description | Example | |------|-------------|---------| | Mass Market | No distinction between segments | Consumer electronics | | Niche Market | Specific, specialized segment | Luxury goods | | Segmented | Slightly different needs | Bank retail vs private | | Diversified | Unrelated segments | Amazon (retail + AWS) | | Multi-sided | Interdependent segments | Credit cards (merchants + cardholders) |

2. Value Propositions

Question: What value do we deliver? Which problems do we solve?

Value Types:

Newness - New needs customers didn't know they had
Performance - Improving product/service performance
Customization - Tailoring to specific needs
Getting the Job Done - Simply helping get things done
Design - Superior design and aesthetics
Brand/Status - Value from using a specific brand
Price - Offering similar value at lower price
Cost Reduction - Helping customers reduce costs
Risk Reduction - Reducing risks customers incur
Accessibility - Making products available to new segments
Convenience/Usability - Making things easier to use

3. Channels

Question: How do we reach our customers? Which channels work best?

Channel Phases:

Awareness - How do we raise awareness?
Evaluation - How do we help customers evaluate?
Purchase - How do we allow customers to purchase?
Delivery - How do we deliver value?
After-sales - How do we provide post-purchase support?

Channel Types: | Type | Owned | Partner | |------|-------|---------| | Direct | Sales force, web sales, own stores | - | | Indirect | - | Partner stores, wholesalers |

4. Customer Relationships

Question: What type of relationship does each segment expect?

Relationship Types:

Personal Assistance - Human interaction during/after sale
Dedicated Personal Assistance - Dedicated representative
Self-Service - No direct relationship, all resources provided
Automated Services - Mix of self-service + automation
Communities - User communities for knowledge exchange
Co-creation - Customer involvement in value creation

5. Revenue Streams

Question: For what value are customers willing to pay? How do they pay?

Revenue Types: | Type | Description | Pricing | |------|-------------|---------| | Asset Sale | Selling ownership rights | Fixed/Dynamic | | Usage Fee | Pay per use of service | Per unit | | Subscription | Recurring access fee | Monthly/Annual | | Lending/Leasing | Temporary right to use | Per period | | Licensing | Intellectual property rights | Per license | | Brokerage Fees | Intermediation fee | % of transaction | | Advertising | Fees for advertising | CPM/CPC/CPA |

Pricing Mechanisms:

Fixed: List price, feature-dependent, segment-dependent, volume-dependent
Dynamic: Negotiation, yield management, real-time market, auctions

6. Key Resources

Question: What key resources does our value proposition require?

Resource Categories: | Category | Examples | |----------|----------| | Physical | Facilities, equipment, vehicles, inventory, materials | | Intellectual | Brands, patents, copyrights, proprietary knowledge, databases | | Human | Creative talent, expertise, experience, skills | | Financial | Cash, credit lines, stock options, guarantees |

7. Key Activities

Question: What key activities does our value proposition require?

Activity Categories:

Production - Designing, making, delivering products (manufacturing)
Problem Solving - Finding solutions to individual problems (consulting)
Platform/Network - Platform development, service provisioning, promotion (tech)

8. Key Partnerships

Question: Who are our key partners and suppliers?

Partnership Types: | Type | Purpose | Example | |------|---------|---------| | Strategic Alliance | Non-competitors | Airlines + Hotels | | Coopetition | Competitors partnering | Samsung + Apple (components) | | Joint Venture | New business development | Sony Ericsson | | Buyer-Supplier | Assured supplies | Car manufacturers + suppliers |

Partnership Motivations:

Optimization and economies of scale
Reduction of risk and uncertainty
Acquisition of resources and activities

9. Cost Structure

Question: What are the most important costs in our business model?

Cost Focus: | Approach | Description | Example | |----------|-------------|---------| | Cost-Driven | Minimize costs wherever possible | Budget airlines, Walmart | | Value-Driven | Focus on value creation | Luxury hotels, premium brands |

Cost Characteristics:

Fixed Costs - Same regardless of volume (salaries, rent)
Variable Costs - Vary with production volume (materials)
Economies of Scale - Lower cost per unit with volume
Economies of Scope - Lower cost with broader operations

</the_9_blocks>

<canvas_generation_algorithm>

Canvas Generation Process

Step 1: Identify Customer Segments

For each potential segment:
  - Define demographics/firmographics
  - Assess market size
  - Evaluate accessibility
  - Score attractiveness (1-10)

Prioritize: Focus on top 2-3 segments

Step 2: Define Value Propositions

For each priority segment:
  - List jobs-to-be-done
  - Identify pains to relieve
  - Identify gains to create
  - Match to value types above

Map: segment → value proposition(s)

Step 3: Design Channels

For each channel phase:
  - Awareness: [channels]
  - Evaluation: [channels]
  - Purchase: [channels]
  - Delivery: [channels]
  - After-sales: [channels]

Optimize: Cost vs reach vs customer preference

Step 4: Define Customer Relationships

For each segment:
  - Determine relationship type
  - Consider acquisition cost
  - Plan retention strategy
  - Define upsell path

Step 5: Establish Revenue Streams

For each value proposition:
  - Select revenue type
  - Choose pricing mechanism
  - Estimate willingness to pay
  - Project revenue potential

Step 6: Identify Key Resources

For value propositions + channels + relationships:
  - List required physical resources
  - List required intellectual resources
  - List required human resources
  - List required financial resources

Step 7: Define Key Activities

For each key resource:
  - Define activities to acquire
  - Define activities to maintain
  - Define activities to leverage

Categorize: Production / Problem Solving / Platform

Step 8: Establish Key Partnerships

For each activity not core to business:
  - Evaluate build vs buy vs partner
  - Identify potential partners
  - Define partnership type
  - Establish terms

Step 9: Calculate Cost Structure

Sum all costs:
  - Fixed costs (resources, overhead)
  - Variable costs (per unit)
  - Partnership costs

Determine: Cost-driven or Value-driven approach

</canvas_generation_algorithm>

<output_format>

Business Model Canvas Output

Visual Canvas Layout

┌─────────────────┬─────────────────┬─────────────────┬─────────────────┬─────────────────┐
│ Key Partners    │ Key Activities  │ Value           │ Customer        │ Customer        │
│                 │                 │ Propositions    │ Relationships   │ Segments        │
│ • Partner 1     │ • Activity 1    │                 │                 │                 │
│ • Partner 2     │ • Activity 2    │ • Value 1       │ • Type 1        │ • Segment 1     │
│                 ├─────────────────┤ • Value 2       │ • Type 2        │ • Segment 2     │
│                 │ Key Resources   │                 │                 │                 │
│                 │                 │                 ├─────────────────┤                 │
│                 │ • Resource 1    │                 │ Channels        │                 │
│                 │ • Resource 2    │                 │                 │                 │
│                 │                 │                 │ • Channel 1     │                 │
│                 │                 │                 │ • Channel 2     │                 │
├─────────────────┴─────────────────┴─────────────────┴─────────────────┴─────────────────┤
│ Cost Structure                    │ Revenue Streams                                     │
│                                   │                                                     │
│ Fixed: $X                         │ • Stream 1: $Y                                      │
│ Variable: $X per unit             │ • Stream 2: $Z                                      │
└───────────────────────────────────┴─────────────────────────────────────────────────────┘

Table Format

| Block | Content | |-------|---------| | Customer Segments | [List segments] | | Value Propositions | [List propositions] | | Channels | [List channels by phase] | | Customer Relationships | [List relationship types] | | Revenue Streams | [List streams with pricing] | | Key Resources | [List by category] | | Key Activities | [List activities] | | Key Partnerships | [List partners and purpose] | | Cost Structure | [List costs, approach] |

</output_format>

<validation_questions>

Canvas Validation Checklist

Customer Segments

[ ] Are segments clearly defined and distinct?
[ ] Is market size quantified?
[ ] Are they profitable to serve?

Value Propositions

[ ] Does it solve a real problem or satisfy a need?
[ ] Is it differentiated from competitors?
[ ] Is value clearly articulated?

Channels

[ ] Are channels cost-efficient?
[ ] Do they reach target segments effectively?
[ ] Are they integrated across phases?

Customer Relationships

[ ] Do relationships match segment expectations?
[ ] Are acquisition costs sustainable?
[ ] Is there a retention strategy?

Revenue Streams

[ ] Are customers willing to pay?
[ ] Is pricing competitive yet profitable?
[ ] Are revenue streams diversified?

Key Resources

[ ] Are all critical resources identified?
[ ] Are intellectual assets protected?
[ ] Is human capital sustainable?

Key Activities

[ ] Are activities aligned with value proposition?
[ ] Are processes documented and scalable?
[ ] Is quality maintained?

Key Partnerships

[ ] Are partnerships strategically valuable?
[ ] Are dependencies manageable?
[ ] Are terms favorable?

Cost Structure

[ ] Are all costs accounted for?
[ ] Is the model profitable at scale?
[ ] Are there cost optimization opportunities?

</validation_questions>

<canvas_metrics>

Canvas Health Metrics

Viability Score (0-100)

Customer fit:     (segment_clarity + value_alignment) / 2 × 20
Channel efficiency: (reach + cost_efficiency) / 2 × 15
Relationship depth: (retention + satisfaction) / 2 × 15
Revenue potential:  (streams_diversity + pricing_power) / 2 × 20
Cost efficiency:    (margin + scalability) / 2 × 15
Resource strength:  (capabilities + sustainability) / 2 × 15
──────────────────────────────────────────────────────────────
Total:             Sum of above (max 100)

Key Ratios

| Ratio | Formula | Healthy Range | |-------|---------|---------------| | CAC | Total acquisition cost / New customers | Industry-dependent | | LTV:CAC | Lifetime value / Acquisition cost | > 3:1 | | Gross Margin | (Revenue - COGS) / Revenue | > 50% for SaaS | | Burn Rate | Monthly cash outflow | < 1/12 of runway |

</canvas_metrics>

<example_session>

Example: AI-Powered CRM Startup

User: Create a business model canvas for an AI-powered CRM for small businesses