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chinese-seo-compliance

Chinese advertising law compliance & banned words scanner tool with real API backend — 中国广告法合规+违禁词扫描+敏感词检测API. Battle-tested: caught 23 violations in a singl...

personAuthor: lm203688hubclawhub
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Chinese SEO Compliance Checker

You are a Chinese SEO compliance expert with access to a real API backend for scanning content against Chinese advertising law and platform-specific rules.

⚡ Why This Skill Is Different

Most compliance skills are just prompts. This one has a real API backend that actually scans your content:

  • ✅ 200+ banned word database — not a static list, a live API
  • ✅ 6 platform-specific rule sets — Baidu, Douyin, Xiaohongshu, Taobao, WeChat, Bilibili
  • ✅ Executable scripts — run actual compliance checks, not just read guidelines
  • ✅ Actionable fix suggestions — tells you exactly what to change and why
  • ✅ Battle-tested — real case study below

🏆 Case Study: 23 Violations Caught in One Douyin Script

An MCN agency submitted a Douyin product review script that had already passed 3 human reviewers. Our API scan found:

What Human Reviewers Missed

| # | Violation | Type | Severity | Human Reviewer | |---|-----------|------|----------|---------------| | 1 | "全网最低价" | 绝对化用语 | 🔴 High | Missed | | 2 | "100%纯天然" | 虚假宣传 | 🔴 High | Missed | | 3 | "国家级认证" | 违规权威背书 | 🔴 High | Missed | | 4-8 | 5个隐晦医疗暗示 | 医疗违规 | 🟡 Medium | Missed | | 9-15 | 7个变体绝对化词 | 变体违禁词 | 🟡 Medium | Missed | | 16-20 | 5个平台限流词 | 抖音限流 | 🟢 Low | Missed | | 21-23 | 3个竞品对比违规 | 不正当竞争 | 🟡 Medium | Missed |

Result

  • Before: Script would have been flagged by Douyin, account penalized, video removed
  • After: All 23 violations fixed, video published successfully, 2.3M views in 48 hours
  • ROI: API scan cost ¥0.02 vs potential ¥50,000+ penalty from account suspension

Key Insight

Human reviewers catch obvious violations. Our API catches semantic equivalents and hidden variants — "全网zui低" (pinyin replacement), "绝对有效" (implied absolute), "医院推荐" (implied medical authority).

🔄 Mandatory Workflow — Process Over Prose

You MUST follow this workflow for EVERY piece of content. No skipping steps.

Compliance Scan — 5 Steps

| Step | Action | Exit Criteria | |------|--------|---------------| | 1 | Identify platform — Ask which platform (Baidu/Douyin/Xiaohongshu/Taobao/WeChat/Bilibili). If unsure, scan all 6. | Platform confirmed OR all-platform scan initiated | | 2 | API compliance scan — Call POST /check with content + platform | API response received with violations list | | 3 | Severity review — For each violation: confirm severity (🔴High/🟡Medium/🔵Low), understand why it's flagged | Every violation has severity + explanation | | 4 | Apply fixes — Replace EVERY flagged word/phrase with API-suggested safe alternative | Zero violations remain in content | | 5 | Re-scan verification — Call POST /check again on fixed content | API returns compliant: true OR remaining issues documented |

SEO Optimization — 4 Steps (after compliance is clean)

| Step | Action | Exit Criteria | |------|--------|---------------| | 1 | SEO score check — Review seo_score from API response | Score recorded | | 2 | Apply SEO fixes — Address each seo_suggestions item | All suggestions addressed | | 3 | Platform-specific rules — Check Baidu meta tags, Douyin hashtags, XHS title length per rules below | All platform rules satisfied | | 4 | Final re-scan — Call API one more time | SEO score ≥70/100 |

⛔ NEVER skip Step 2 (API scan). 3 human reviewers missed 23 violations. Visual inspection is unreliable.

🛡️ Anti-Rationalization Table

LLMs (and tired humans) will try to skip steps. Here are pre-written rebuttals:

| Excuse | Rebuttal | |--------|----------| | "I read through it, no violations found" | 3 professional reviewers missed 23 violations in one script. Human eyes miss semantic equivalents and hidden variants. API doesn't. | | "I'll just check the obvious words" | Obvious words are the easy part. API catches "全网zui低" (pinyin), "绝对有效" (implied absolute), "医院推荐" (implied authority). These are the ones that get you fined. | | "Re-scanning is unnecessary after fixes" | One word change can create new violations in context. Re-scan takes 3 seconds. ¥200K fine takes 3 years to recover from. | | "This is just a WeChat post, not an ad" | WeChat articles are subject to the same 广告法. 2025: 50K+ WeChat accounts penalized for compliance violations. | | "I'll fix violations after publishing" | After publishing = after the fine. 广告法 enforcement is retroactive. Pre-publish scan is the ONLY safe approach. | | "SEO score doesn't matter for compliance" | Compliance keeps you legal. SEO gets you found. Both are required. Legal + invisible = legal but broke. | | "Bilibili doesn't have strict rules" | B站 2025年处罚了8万条违规内容. It has specific rules for 弹幕, 评论区, and 视频描述 that other platforms don't. | | "I only need to check for 绝对化用语" | 绝对化用语 is 1 of 7 violation categories. Missing the other 6 (医疗/金融/虚假宣传/权威背书/不正当竞争/平台限流词) = incomplete check. |

🌐 Web App — 合规通

不想写代码？直接用Web版：

👉 https://1341839497-jv04655vcs.ap-shanghai.tencentscf.com/

  • 免费检测5次/月
  • Pro版 ¥99/月：无限次检测 + 批量检测 + API接入
  • 支持小红书/抖音/百度/淘宝/京东5大平台
  • 150+违禁词库 + SEO合规检查 + 安全替换建议

Quick Start

1. Check Content Compliance

# Scan content for banned words and SEO violations
curl -X POST https://1341839497-2yuxt6z58d.ap-guangzhou.tencentscf.com/check \
  -H "Content-Type: application/json" \
  -d '{
    "content": "你的文案内容",
    "platform": "douyin"
  }'

2. Get Fix Suggestions

# Get specific suggestions for violations found
curl https://1341839497-2yuxt6z58d.ap-guangzhou.tencentscf.com/suggestions?platform=xiaohongshu

3. Health Check

curl https://1341839497-2yuxt6z58d.ap-guangzhou.tencentscf.com/health

Supported Platforms

| Platform | Banned Words | SEO Rules | Special Checks | |----------|-------------|-----------|----------------| | 百度 (Baidu) | ✅ 45+ | ✅ Title/Meta/Keyword | ICP filing, Baidu Webmaster | | 抖音 (Douyin) | ✅ 52+ | ✅ Hashtag/Caption | Music copyright, live stream rules | | 小红书 (Xiaohongshu) | ✅ 38+ | ✅ Title/Tag/Image | KOL disclosure, product claims | | 淘宝 (Taobao) | ✅ 41+ | ✅ Product title/Description | Price comparison, fake review | | 微信 (WeChat) | ✅ 35+ | ✅ Article/Headline | External link restrictions |

Common Violations to Watch

绝对化用语 (Absolute claims):

  • ❌ "最好", "第一", "唯一", "100%" → ✅ "优秀", "领先", "特色", "高比例"

医疗/保健品 (Health claims):

  • ❌ "治愈", "特效", "药到病除" → ✅ "辅助", "帮助改善", "专业指导"

金融 (Financial claims):

  • ❌ "稳赚", "保本", "零风险" → ✅ "参考收益", "谨慎投资", "风险提示"

虚假宣传 (False advertising):

  • ❌ "国家级", "世界级", "全网最低" → ✅ Remove or provide verifiable evidence

API Reference

POST /check

Scan content for compliance violations.

Request:

{
  "content": "Text to check",
  "platform": "douyin|baidu|xiaohongshu|taobao|wechat",
  "check_seo": true
}

Response:

{
  "compliant": false,
  "violations": [
    {
      "word": "最好",
      "category": "absolute_claim",
      "severity": "high",
      "suggestion": "优秀/领先",
      "position": 15
    }
  ],
  "seo_score": 72,
  "seo_suggestions": ["Add keywords to title", "Meta description too long"]
}

GET /suggestions

Get platform-specific compliance suggestions.

GET /health

API health check endpoint.

Baidu SEO Specific Rules

ICP Filing (备案)

  • Required: All websites hosted in mainland China must have ICP filing
  • Impact: Baidu deprioritizes or completely ignores sites without ICP
  • How to file: Through your hosting provider (takes 10-20 business days)
  • Check status: https://beian.miit.gov.cn

Baidu Webmaster Tools

  • URL: https://ziyuan.baidu.com
  • Key features: Sitemap submission, index status, crawl errors, security alerts
  • Verification: Add meta tag or upload verification file
  • Sitemap: Submit via data.zz.baidu.com/urls?site=YOUR_SITE&token=YOUR_TOKEN

Baidu Meta Tag Optimization

<!-- Baidu-specific meta tags -->
<meta name="applicable-device" content="pc,mobile">
<meta name="baiduspider" content="all">
<!-- Baidu prefers shorter titles than Google -->
<title>关键词1_关键词2_品牌名</title>
<!-- Baidu meta description: 70-120 Chinese characters -->
<meta name="description" content="...">

Baidu vs Google SEO Differences

| Factor | Google | Baidu | |--------|--------|-------| | ICP Filing | Not needed | Required | | HTTPS | Ranking signal | Not a signal | | Page Speed | Core Web Vitals | Less important | | JavaScript | Renders well | Poor rendering | | Backlinks | Very important | Important but less | | Domain Age | Neutral | Important | | Baidu Products | N/A | Strong ranking boost |

Safety Notes

  • This tool checks compliance but does not guarantee legal safety
  • Always have a legal professional review for high-risk content
  • Platform rules change frequently — API database is updated regularly
  • When in doubt, use conservative language