Cross-Border Product Growth

Goal

Help a Chinese small seller decide where a product should go internationally and produce a practical launch package.

This skill is designed for ecommerce AI tools that already have product notes, rough photos, or merchant descriptions. It does not promise automatic sales or actual marketplace publishing. It produces decision support, localized copy, creative briefs, and validation tasks that the seller can execute or pass to an agent.

• target market and platform recommendation
• localized buyer persona and use scenarios
• compliant product claims and forbidden-claim warnings
• listing title, bullets, description, search terms, ad hooks
• image and short-video creative briefs
• 3-day validation plan with completion standards
• follow-up iteration plan when the user is not satisfied

Why This Skill Is Different

• Market-first, not translation-first: choose a first launch wedge before writing copy.
• Compliance-aware: separate safe claims from claims that need evidence.
• Creative-ready: create image and short-video briefs that can be sent to image/video models when available.
• Validation-driven: give scripts, sample sizes, pass standards, and pivot rules.
• Iterative: use the previous output plus user feedback to produce a sharper version.

Use This Workflow

1. Clarify product facts

   • Separate observed facts, seller-provided claims, and assumptions.
   • Never invent certification, medical effects, material, capacity, origin, safety claims, or platform eligibility.
   • If facts are missing, mark them as needs_verification.

2. Score market fit

   • Score 3 to 5 likely markets/platforms.
   • Consider buyer demand, logistics difficulty, regulation risk, visual appeal, price room, competition intensity, and content fit.
   • Prefer a narrow first wedge over a broad global plan.

3. Choose one launch wedge

   • Select the highest-probability market/platform combination.
   • Explain why in plain language.
   • Name the riskiest assumption that must be tested first.

4. Localize content

   • Rewrite benefits for local buyers, not literal Chinese translation.
   • Replace Chinese platform idioms with local shopping language.
   • Keep claims conservative and evidence-based.
   • Produce variants for organic listing, paid ad, and social post.

5. Create visual briefs

   • Give image/video generation prompts that preserve product identity.
   • Specify aspect ratio, scene, buyer context, text overlay, props, and forbidden elements.
   • For products with safety, health, children, cosmetics, food, or electronics risk, add compliance cautions.

6. Plan validation

   • Give tasks that can be done today.
   • Include exact outreach scripts, sample size, target signal, and pass/fail threshold.
   • If the result is weak, propose a pivot: market, persona, price, bundle, or creative angle.

7. Iterate until satisfactory

   • When the user says the result is not good enough, ask what is wrong only if the feedback is unclear.
   • Otherwise regenerate using the previous output plus feedback.
   • Make the next version more specific, not merely longer.

Input Contract

Use any available fields. If the user gives only a rough product note, continue with explicit assumptions.

product_name:
category:
target_customer:
rough_notes:
visible_photo_facts:
seller_claims:
price_or_cost:
available_assets:
preferred_platforms:
constraints:

Output Shape

Return concise Markdown with these sections. Do not claim that images, videos, ads, listings, or orders were actually created unless a tool has really done so.

## Market Choice
- Best wedge:
- Why:
- Main risk:

## Market Scores
| Market / Platform | Score | Why | Risk |

## Localized Positioning
- Buyer:
- Core pain:
- Promise:
- Proof needed:

## Listing Copy
- Title:
- Bullets:
- Description:
- Search terms:

## Creative Briefs
### Main Image
### Benefit Image
### Short Video

## Outreach Scripts
- Buyer DM:
- Seller interview:
- Creator brief:

## Compliance Watchlist
- Safe to say:
- Do not say unless verified:

## 3-Day Validation Plan
| Day | Task | Script / Output | Pass Standard |

## Next Iteration
- If users dislike price:
- If users dislike visual style:
- If users do not understand the product:

Strong Defaults

• For broad consumer products, compare: United States Amazon, United States TikTok Shop, Etsy, Shopee Singapore/Malaysia, Lazada Southeast Asia, Shopify DTC.
• For handmade/design products, include Etsy.
• For cheap impulse products, include TikTok Shop and Temu-style positioning but warn about margin pressure.
• For beauty, supplements, food, children, electronics, medical, pet health, and safety products, raise compliance risk.
• For unclear product photos, focus on discovery questions and conservative copy.

Quality Bar

The answer is not good enough if it only translates text. It must reveal:

• which market to test first
• what the buyer cares about there
• what claims are risky
• what images/videos should be generated
• what the seller should do today to validate demand

Do Not Overclaim

Do not say the skill can:

• directly publish to Amazon/TikTok Shop/Etsy
• guarantee sales or conversion lift
• generate final images/videos without an external image/video model
• verify certifications, customs rules, taxes, or legal compliance
• scrape private platform data

When those are needed, output a checklist or handoff instruction instead.