Brand Monitoring ๐ก
Track brand mentions across social media platforms and analyze sentiment.
Installation
npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g
Features
- Mention Monitoring โ Track brand mentions across platforms
- Sentiment Analysis โ Positive/negative/neutral classification
- Trend Tracking โ Monitor mention volume changes
- Crisis Detection โ Alerts for negative spikes or crisis keywords
- Competitor Comparison โ Share of voice analysis
- Keyword Extraction โ Identify trending topics
- Report Generation โ Weekly/monthly reports
Supported Platforms
| Platform | Method | Stability | |----------|--------|-----------| | Reddit | Public JSON API | โ ๏ธ Rate limited | | Google News | RSS Feed | โ Stable | | DuckDuckGo | Instant Answer API | โ Stable | | YouTube | HTML/RSS | โ ๏ธ Unstable |
Analysis Dimensions
| Dimension | Method | Output | |-----------|--------|--------| | Volume | Mention count | Trend graph | | Sentiment | NLP analysis | Sentiment score | | Sources | Platform breakdown | Source distribution | | Keywords | Topic extraction | Word cloud | | Competitors | Share of voice | Comparison chart |
Usage
Basic Monitoring
python3 scripts/monitor.py "YourBrand"
With Competitors
python3 scripts/monitor.py '{
"brand": "YourBrand",
"competitors": ["CompA", "CompB"],
"platforms": ["reddit", "google_news"]
}'
Demo Mode
python3 scripts/monitor.py --demo
Output Example
๐ก Brand Monitoring Report
Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube
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๐ MENTION OVERVIEW
Total Mentions: 127
โโโ Reddit: 82 (65%)
โโโ Google News: 35 (28%)
โโโ YouTube: 10 (8%)
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๐ SENTIMENT ANALYSIS
Positive: 45% โโโโโโโโโโ
Neutral: 38% โโโโโโโโโโ
Negative: 17% โโโโโโโโโโ
Overall Score: 7.2/10 โ
โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ TREND (7 days)
Mon โโโโโโโโ 25
Tue โโโโโโ 18
Wed โโโโโโโ 21
Thu โโโโโโโโโ 28
Fri โโโโโโโโ 22
Sat โโโ 8
Sun โโ 5
โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ฅ TRENDING KEYWORDS
1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)
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โ ๏ธ ALERTS
๐ด Negative spike on Thursday (+40%)
Related to: shipping delays
Recommendation: Monitor and respond
Crisis Detection
| Alert Level | Trigger | Action | |-------------|---------|--------| | ๐ข Normal | < 20% negative | Continue monitoring | | ๐ก Warning | 20-40% negative | Investigate sources | | ๐ด Crisis | > 40% negative | Immediate response needed |
Monitoring Workflow
Set up brand keywords
โ
Monitor platforms
โ
Analyze sentiment
โ
Detect anomalies
โ
Generate alerts
โ
Weekly report
Part of Nexscope AI โ AI tools for e-commerce sellers.
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