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Brand Monitoring

Brand monitoring tool for tracking mentions across social media platforms. Monitor Reddit, Google News, YouTube, and DuckDuckGo for brand mentions. Includes...

personAuthor: phhenghubclawhub

Brand Monitoring ๐Ÿ“ก

Track brand mentions across social media platforms and analyze sentiment.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g

Features

  • Mention Monitoring โ€” Track brand mentions across platforms
  • Sentiment Analysis โ€” Positive/negative/neutral classification
  • Trend Tracking โ€” Monitor mention volume changes
  • Crisis Detection โ€” Alerts for negative spikes or crisis keywords
  • Competitor Comparison โ€” Share of voice analysis
  • Keyword Extraction โ€” Identify trending topics
  • Report Generation โ€” Weekly/monthly reports

Supported Platforms

| Platform | Method | Stability | |----------|--------|-----------| | Reddit | Public JSON API | โš ๏ธ Rate limited | | Google News | RSS Feed | โœ… Stable | | DuckDuckGo | Instant Answer API | โœ… Stable | | YouTube | HTML/RSS | โš ๏ธ Unstable |

Analysis Dimensions

| Dimension | Method | Output | |-----------|--------|--------| | Volume | Mention count | Trend graph | | Sentiment | NLP analysis | Sentiment score | | Sources | Platform breakdown | Source distribution | | Keywords | Topic extraction | Word cloud | | Competitors | Share of voice | Comparison chart |

Usage

Basic Monitoring

python3 scripts/monitor.py "YourBrand"

With Competitors

python3 scripts/monitor.py '{
  "brand": "YourBrand",
  "competitors": ["CompA", "CompB"],
  "platforms": ["reddit", "google_news"]
}'

Demo Mode

python3 scripts/monitor.py --demo

Output Example

๐Ÿ“ก Brand Monitoring Report

Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐Ÿ“Š MENTION OVERVIEW

Total Mentions: 127
โ”œโ”€โ”€ Reddit: 82 (65%)
โ”œโ”€โ”€ Google News: 35 (28%)
โ””โ”€โ”€ YouTube: 10 (8%)

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐Ÿ˜Š SENTIMENT ANALYSIS

Positive: 45% โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–‘โ–‘
Neutral:  38% โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–‘โ–‘โ–‘
Negative: 17% โ–ˆโ–ˆโ–ˆโ–‘โ–‘โ–‘โ–‘โ–‘โ–‘โ–‘

Overall Score: 7.2/10 โœ…

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐Ÿ“ˆ TREND (7 days)

Mon โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 25
Tue โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 18
Wed โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 21
Thu โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 28
Fri โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 22
Sat โ–ˆโ–ˆโ–ˆ 8
Sun โ–ˆโ–ˆ 5

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐Ÿ”ฅ TRENDING KEYWORDS

1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

โš ๏ธ ALERTS

๐Ÿ”ด Negative spike on Thursday (+40%)
   Related to: shipping delays
   Recommendation: Monitor and respond

Crisis Detection

| Alert Level | Trigger | Action | |-------------|---------|--------| | ๐ŸŸข Normal | < 20% negative | Continue monitoring | | ๐ŸŸก Warning | 20-40% negative | Investigate sources | | ๐Ÿ”ด Crisis | > 40% negative | Immediate response needed |

Monitoring Workflow

Set up brand keywords
      โ†“
Monitor platforms
      โ†“
Analyze sentiment
      โ†“
Detect anomalies
      โ†“
Generate alerts
      โ†“
Weekly report

Part of Nexscope AI โ€” AI tools for e-commerce sellers.