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Email Outreach

Automated email outreach campaign builder and optimizer. Use when asked to write cold emails, build outreach sequences, create follow-up cadences, personaliz...

personAuthor: v3adshubclawhub
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Email Outreach Skill

Build high-converting email outreach sequences. Every output should be ready to send — no filler, no fluff.

Workflow

1. Understand the Campaign

Gather (ask if not provided):

  • Sender context: Who are you? What's your offer?
  • Target persona: Job title, industry, company size, pain points
  • Goal: Book a call / get a reply / drive to a link
  • Sequence length: 1 shot or multi-touch (recommend 4–6 touch cadence)

2. Build the Sequence

Use the frameworks in references/copywriting-frameworks.md.

Standard high-converting structure:

  • Email 1 (Day 1): Pattern interrupt opener + specific problem + one-line offer + soft CTA
  • Email 2 (Day 3): Social proof / case study angle + question CTA
  • Email 3 (Day 7): Different angle / objection pre-empt + value add (resource/insight)
  • Email 4 (Day 14): Breakup email — short, direct, creates urgency

3. Personalization Variables

Build templates with {{variables}} for mail-merge personalization:

  • {{first_name}}, {{company}}, {{industry}}, {{pain_point}}, {{recent_news}}
  • Generate 3 "custom first line" variants they can rotate per segment

4. Subject Line Variants

Generate 5 subject line options per email:

  • Question format
  • Curiosity gap
  • Direct/transactional
  • Name/company personalized
  • Contrarian/pattern interrupt

5. Deliverability Check

Run scripts/deliverability_check.py against the email copy to flag:

  • Spam trigger words
  • HTML-heavy formatting risks
  • Link-to-text ratio issues
  • Subject line length (40–60 chars ideal)
  • Preheader text presence

6. Output Format

Deliver as:

  • Numbered sequence with day gaps labeled
  • Each email: Subject | Preheader | Body | CTA
  • Personalization notes per email
  • A/B test recommendations

See references/copywriting-frameworks.md for proven frameworks (AIDA, PAS, Before/After/Bridge). See assets/sequence-template.md for a ready-to-copy campaign template.