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focus-ai-brand

Apply Focus.AI brand guidelines to documents, presentations, websites, and other materials. Supports two sub-brands - Focus.AI Client (services, proposals, client work) and Focus.AI Labs (research, experiments, public content). Use when creating branded materials, applying visual identity, or generating content that needs to follow Focus.AI style. Trigger on "focus.ai style", "focus brand", "labs style", or requests for branded Focus.AI materials.

personAuthor: jakexiaohubgithub
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Focus.AI Brand System

This skill applies Focus.AI brand guidelines to create consistent, on-brand materials across two sub-brands.

Required Reading

IMPORTANT: Before creating any branded material, you MUST read the appropriate design system files:

For ALL Brand Work

First, read the shared foundations:

Read: ${CLAUDE_PLUGIN_ROOT}/THEFOCUS_DESIGN_SYSTEM.md

Then, Based on Context

For Client Materials (proposals, case studies, client work, service pages):

Read: ${CLAUDE_PLUGIN_ROOT}/THEFOCUS_CLIENT_DESIGN_SYSTEM.md

For Labs Materials (research, experiments, blog posts, open source):

Read: ${CLAUDE_PLUGIN_ROOT}/THEFOCUS_LABS_DESIGN_SYSTEM.md

Brand Selection Guide

| Context | Brand | Design System File | |---------|-------|-------------------| | Client proposals | Client | THEFOCUS_CLIENT_DESIGN_SYSTEM.md | | Case studies | Client | THEFOCUS_CLIENT_DESIGN_SYSTEM.md | | Service pages | Client | THEFOCUS_CLIENT_DESIGN_SYSTEM.md | | Product marketing | Client | THEFOCUS_CLIENT_DESIGN_SYSTEM.md | | Conference analysis | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md | | Research reports | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md | | Experiments | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md | | Technical blog posts | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md | | Open source projects | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md |

Rule of thumb: Client work or selling services → Client brand. Sharing learnings or exploring → Labs brand.

Quick Difference Summary

| Aspect | Client | Labs | |--------|--------|------| | Aesthetic | Magazine / editorial | Bell Labs / RAND Corporation | | Primary accent | Petrol #0e3b46 | Rand-Blue #0055aa | | Secondary accent | Vermilion #c3471d | Alert-Red #d93025 | | Voice | Confident, professional, clear | Curious, wry, generous |

Workflow

  1. Determine brand: Client work → Client brand. Research/sharing → Labs brand.
  2. Read foundations: Load THEFOCUS_DESIGN_SYSTEM.md
  3. Read brand specifics: Load the appropriate brand file (Client or Labs)
  4. Apply guidelines: Follow typography, colors, layout, and voice from the loaded files
  5. Verify: Check against the quality checklist in the design system files

Commands

/report - Generate Printable Report

Convert a markdown file to a styled HTML report for PDF printing:

/report file:./my-document.md style:labs
/report file:./proposal.md style:client
  • file: Path to the markdown file (required)
  • style: Brand style - labs (default) or client

The command generates a self-contained HTML file, opens it in your browser, and you can print to PDF with Cmd+P.

Assets

  • ${CLAUDE_PLUGIN_ROOT}/assets/fonts/ — Font files (use Inter + Courier Prime for new work)
  • ${CLAUDE_PLUGIN_ROOT}/assets/examples/ — HTML implementation examples
  • ${CLAUDE_PLUGIN_ROOT}/templates/ — HTML report templates (client-report.html, labs-report.html)