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gentic-influencer

Guides the influencer creator discovery workflow using Gentic MCP tools. Activates when users want to find, score, or manage influencer/creator partnerships.

personAuthor: jakexiaohubgithub
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Gentic Influencer Discovery

Workflow guide for finding and scoring influencer/creator matches using Gentic's MCP tools. Steps build on each other — follow the order below.

When to apply

  • User wants to find influencers or creators for a brand campaign
  • User asks to search Instagram or TikTok for creator partnerships
  • User wants to score, review, or export creator match results
  • User is setting up a brand profile for influencer matchmaking
  • User wants to draft or send outreach emails to creators
  • User wants to exclude existing creators from future searches

Tools reference

| Tool | Purpose | Cost | |------|---------|------| | get_brand | Read current brand profile | Free | | save_brand | Create or update brand profile | Free | | fetch_page | Scrape a web page for brand context | 10¢/page | | search_creators | Vector search for creators on Instagram/TikTok | 15¢/result | | score_creators | AI-score creators against brand profile | 35¢/result | | get_creator_results | View scored results inline | Free | | draft_personalized_creator_outreach_email | Generate personalized outreach emails for scored creators | 35¢/email | | export_creator_results | Download results as CSV | Free | | upload_excluded_creators | Exclude existing creator relationships from future searches | Free |

Workflow

1. Brand setup (required first)

Check if a brand profile exists with get_brand. If empty or missing, walk the user through save_brand before anything else. A good profile needs:

  • description: brand identity, values, voice, target audience
  • matchmakingInstructions: what makes a creator a good fit (content style, audience demographics, deal-breakers)
  • activeCampaignContext: current campaign or product focus
  • initialOutreachCallToAction: the CTA paragraph for outreach emails — tells creators what to do next (e.g. product seeding offer, "reply if interested", "book a call")
  • emailSignOff: sign-off line for outreach emails (defaults to "Team {brand_name}")

If the user has a website, use fetch_page to pull context and draft the profile for them.

2. Upload existing creators (optional)

If the brand already has creator relationships, use upload_excluded_creators to exclude them from future searches. Two input modes:

  • usernames array — pass usernames directly (the agent reads a CSV or paste and extracts them)
  • googleSheetsUrl — brand shares a public Google Sheets link; the tool fetches it server-side and extracts usernames from the first column

The tool auto-normalizes input: lowercases, strips @, and extracts usernames from Instagram/TikTok profile URLs. Deduplicates on insert. Capped at 5,000 per call.

3. Search creators

Use search_creators to find creators. Key behavior:

  • Always search both platforms (Instagram and TikTok) unless the user specifies one. Run both calls in parallel.
  • Write descriptive searchText — "fitness micro-influencers who post workout routines and meal prep" beats "fitness influencers"
  • Use filters: minFollowers, maxFollowers, country, minEngagementRate to narrow results
  • campaignContext auto-reads from the brand profile — only override if the user gives campaign-specific instructions
  • Results are stored automatically. Each search gets a unique run_id.

4. Score creators

After searching, run score_creators to AI-score the matches against the brand profile.

  • Scoring is async. Tell the user results are processing and will be ready shortly.
  • Score both platforms if both were searched.
  • The brandContext auto-assembles from the brand profile — don't override unless asked.
  • Scoring writes final_match_score (0-100) plus sub-scores back to the database.

5. View results

Use get_creator_results to review scored creators inline. When presenting results:

  • Format as a ranked table with columns: rank, username, platform, followers, engagement rate, match score, one-line analysis
  • Bold any creator with score >= 80
  • Below the table, highlight the top 3 with a short paragraph each: why they're a fit, any risk factors, and their personalized pitch angle
  • If total exceeds count, mention how many more results are available
  • If results have null scores, they haven't been scored yet — tell the user to run scoring first

6. Draft outreach emails

After scoring, use draft_personalized_creator_outreach_email to generate personalized emails for top creators.

  • Requires a brand profile with initialOutreachCallToAction set — prompt the user to add one via save_brand if missing.
  • Only drafts for creators that have been scored and don't already have an email.
  • minScore defaults to 70 — only high-quality matches get emails.
  • Capped at 10 per call. Emails are stored in the database and visible in get_creator_results and export_creator_results.
  • Sign-off is appended automatically from emailSignOff (or defaults to "Team {brand_name}").

7. Export

When the user wants to share or save results, use export_creator_results to generate a CSV download link. Mention the link expires in 1 hour.

Important notes

  • All tools are org-scoped. Users only see their own data.
  • Mention costs when the user is doing a large search (50+ results).
  • If a user asks to "find influencers" or "find creators" with no prior context, start from step 1.