shield_lock
JinDaGe
← Back to skills
extension
Category: Data & AnalyticsNo API key required

Market Research Starter

Free market research toolkit — competitor audit, positioning matrix, evidence grading, and customer interview scripts. Upgrade to Pro for automated scraping...

personAuthor: certainlogicaihubclawhub
open_in_newRepositorydownloadDownload package

Market Research — Starter Kit

Validate your market position with 4 proven frameworks. No tools required — just honest analysis.

Quick Start

  1. Pick a framework below (Competitor Audit, Evidence Grading, Interviews, or Positioning)
  2. Follow the steps — fill in the blanks for your product
  3. Optional: Store findings in Company Brain (clawhub install company-brain-os)

Time to first insight: ~20 minutes

1. Competitor Audit Framework

Best for: Understanding where you stand before building anything

Step 1: List 5 competitors

  • Direct (same product, same market)
  • Indirect (solves same problem differently)
  • Aspirational (where you want to be in 2 years)

Step 2: Rate each on 4 axes

| Axis | Score 1-5 | Evidence Required | |------|-----------|-------------------| | Price | Lower = 1, Higher = 5 | Screenshot of pricing page | | Features | Fewer = 1, More = 5 | Feature comparison list | | Speed | Slower = 1, Faster = 5 | Measured or estimated | | Trust | Unknown = 1, Proven = 5 | Reviews, case studies, age |

Step 3: Plot your position

Draw a 2×2 matrix:

  • X-axis: Price (low → high)
  • Y-axis: Speed/feature density (low → high)
  • Mark where you are today
  • Mark where competitors are
  • Mark where you want to be in 6 months

Rule: If you can't provide evidence for a score, it doesn't count.

2. Evidence Grading System

Best for: Separating opinions from facts in research

Grades

| Grade | Description | Example | |-------|-------------|---------| | A | Primary data you collected | Customer interview recording | | B | Secondary data with source | Industry report with link | | C | Anecdotal but specific | "3 customers said..." | | D | Generic hearsay | "Everyone knows..." | | F | Unverifiable | "I heard that..." |

Usage

  • Every claim in your strategy doc gets a grade
  • No D or F evidence in investor/lender materials
  • C evidence gets upgraded to B before external use

3. Customer Interview Script

Best for: Finding real pain points (not what you assume)

Opener

Hi [NAME], thanks for taking 15 minutes.
We're researching [TOPIC] — not selling anything.
I'd love to understand your current process.

Core Questions

  1. "Walk me through how you currently handle [PROBLEM]"
    • Listen for friction, workarounds, manual steps
  2. "What happens if you don't solve this?"
    • Listen for cost of inaction (better than asking about value)
  3. "Have you tried anything else?"
    • Listen for churn reasons from competitors
  4. "If you had a magic wand..."
    • Listen for dream state (not constrained by reality)
  5. "Who else should I talk to?"
    • Source next interviews

Rules

  • Never pitch during interviews
  • Never lead the witness ("Don't you think...")
  • Record with permission, grade evidence later

4. Positioning Matrix Template

Best for: Finding the gap nobody owns

Template

For [TARGET AUDIENCE]
who [PAIN POINT]
our product is a [CATEGORY]
that [KEY BENEFIT]
unlike [COMPETITOR]
we [DIFFERENTIATOR]

Example (CertainLogic)

For technical founders
who need to prevent AI hallucinations in production
our product is a deterministic knowledge engine
that answers questions with verified facts, not guesses
unlike general LLM wrappers
we prove every answer with traceable sources

Gap Analysis

After filling in competitors' positioning:

  • Is there a quadrant nobody owns?
  • Is "faster" already claimed? Claim "more certain"
  • Is "cheaper" already claimed? Claim "zero waste"

Integration with Company Brain

This starter kit works better with a brain:

clawhub install certainlogicai/company-brain-os

Brain-enhanced market research:

  • Faster audits: Brain stores competitor data you collect
  • Evidence library: Interview notes get graded and stored
  • Positioning validation: Brain cross-checks claims against stored facts

Upgrade Path

| Feature | Starter (Free) | Pro (Coming Soon) | |---------|----------------|---------------| | Templates | 4 frameworks | 12+ frameworks | | Analysis | Manual grading | Auto-grading via brain | | Data | Your own research | Web scraping + summarization | | Reports | Markdown export | PDF + presentation export | | Collaboration | Solo | Team shared brain |

Pro version: Not yet available. Get notified at certainlogic.ai/brain

Built by CertainLogic — we dogfood this on ourselves.