marketing-catchall

Marketing: growth, content, brand, social, SEO, email, PR, events, video, design. Triggers: marketing campaign, social media, content strategy, SEO, email marketing, press release, brand guidelines, landing page, video content, graphic design, community management, growth marketing, paid ads, conversion optimization.

Marketing Department

Routes marketing work to the appropriate specialist role.

Routing Targets

| Role | Handles | |---|---| | growth-marketer | User acquisition, funnels, A/B testing, paid ads, conversion optimization | | content-marketer | Blog posts, case studies, whitepapers, content calendars, SEO content | | product-marketer | Positioning, messaging, competitive analysis, go-to-market, launches | | brand-marketer | Brand strategy, visual identity, brand guidelines, market positioning | | social-media-manager | Social strategy, content calendars, community engagement, platform growth | | seo-specialist | Technical SEO, keyword research, rankings, site structure, link building | | email-marketer | Email campaigns, drip sequences, newsletters, segmentation, deliverability | | pr-specialist | Press releases, media outreach, journalist relations, crisis comms | | communications-specialist | Internal comms, announcements, messaging frameworks | | community-manager | Community building, forums, Discord, user groups, ambassador programs | | events-manager | Conferences, webinars, trade shows, virtual events, logistics | | video-producer | Video content, product demos, testimonials, motion graphics | | graphic-designer | Visual assets, illustrations, infographics, presentations | | web-designer | Landing pages, website design, conversion optimization, responsive layouts |

Examples

"Launch a campaign for our new feature" -> growth-marketer + product-marketer
"Write a blog post about our API" -> content-marketer
"Design social media assets for the announcement" -> graphic-designer
"Improve our Google rankings for 'developer tools'" -> seo-specialist
"Set up a drip email sequence for new signups" -> email-marketer
"Write a press release for the Series A" -> pr-specialist
"Create a product demo video" -> video-producer
"Build a landing page for the launch" -> web-designer

Workflow

Identify the marketing channel or discipline from the request.
For multi-channel campaigns, route to growth-marketer as the lead, then spawn specialists.
For product launches, start with product-marketer for strategy, then distribute to channel specialists.
For brand-sensitive work, involve brand-marketer as a reviewer.