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Meta Ads Audience Analysis

[Didoo AI] Analyzes Meta Ads audience efficiency across audience types, overlap, demographics, and budget allocation. Use when reviewing targeting strategy,...

personAuthor: elias-didoohubclawhub
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Required Credentials

| Credential | Where to Get | Used For | OAuth Scope | |-----------|-------------|---------|-------------| | META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | Fetching audience breakdown and overlap data | ads_read (read-only) | | META_AD_ACCOUNT_ID | Ads Manager URL: adsmanager.facebook.com/act_XXXXXXXXX | Identifying which account to query | — |

When to Use

Before launching new campaigns, during quarterly planning, or when a campaign is underperforming and audience mismatch is suspected. Run standalone or after meta-ads-weekly-performance identifies audience-related issues.

Requirements

  • account_id (required)
  • campaign_id (optional — defaults to all campaigns)
  • date_range: last_30d (default)

Step 1: Fetch Audience Data

Pull data broken down by audience dimension:

Audience Type Performance (via breakdown by audience_type)

  • Lookalike, Custom, Broad, Interest, Retargeting
  • Spend, CTR, CPA, ROAS for each

Audience Overlap (via Meta's overlap analysis tool)

  • Pairs of overlapping audiences
  • Overlap percentage, combined spend, ROAS

Demographic Breakdown (via breakdown by age and gender)

  • Age × Gender cells
  • Spend, conversions, CPA, ROAS

Placement Breakdown

  • Feed, Stories, Reels, Instant Articles, Audience Network, Messenger
  • CTR, CVR, CPA, ROAS for each

Step 2: Audience Type Efficiency

| Audience Type | Spend | % of Budget | CTR | CPA | ROAS | Budget Should Be | |--------------|------|------------|-----|-----|------|------------------| | | | | | | | |

Identify:

  • Which audience type delivers best ROAS
  • Which is over/underallocated relative to efficiency
  • Lookalike quality (which LAL layers performing)

Step 3: Audience Overlap Analysis

| Audience Name | Overlaps With | Overlap % | Combined Spend | ROAS | Action | |---------------|---------------|-----------|-----------------|------|--------| | | | | | | Consolidate / Exclude / Separate / Monitor |

Flag:

  • Overlap > 30% with high combined spend → Consolidate
  • Overlap > 50% → Exclude one
  • Different audiences with same LAL source → Separate

Step 4: Demographic Deep Dive

| Age and Gender | Spend | Conversions | CPA | ROAS | Action | |-----------------|------|-------------|-----|------|--------| | | | | | | Increase Bid / Decrease Bid / Exclude / Maintain |

Identify:

  • Highest and lowest ROAS demographic cells
  • Unexpected performance by gender or age
  • Bid adjustment opportunities

Step 5: Placement Breakdown

| Placement | Spend | % of Budget | CTR | CVR | CPA | ROAS | Action | |-----------|------|------------|-----|-----|-----|------|--------| | | | | | | | | Scale / Maintain / Reduce / Exclude |

Flag:

  • Audience Network with low ROAS → Exclude
  • Stories vs Feed efficiency gap > 30% → Reduce lower performer
  • Reels growing but underallocated → Scale

Step 6: Budget Reallocation Plan

| From Audience/Placement | To Audience/Placement | Shift Amount | Expected ROAS Impact | Revenue Impact | Priority | |---------------------------|-------------------------|---------------|-----------------------|-----------------|----------| | | | | | | High / Medium / Low |

Prioritize moves by:

  1. Highest ROAS differential
  2. Enough data to trust the signal (minimum 50 results per segment)
  3. Realistic shift amounts (don't move more than 20% at once)

Step 7: Output Format

SECTION 1: Audience Type Efficiency

2–3 audience type issues in problem/solution format.

SECTION 2: Audience Overlap and Waste

2 overlap issues in problem/solution format.

SECTION 3: Placement Breakdown

2 placement issues in problem/solution format.

SECTION 4: Demographic Deep Dive

2–3 demographic issues in problem/solution format.

SECTION 5: Budget Reallocation Plan

1–2 reallocation strategy issues in problem/solution format.

Rules

  • No executive summary
  • Minimum 50 results per segment before drawing conclusions on any audience slice
  • Action must be specific: "Increase bid 20% on Women 25-34" not "adjust demographics"
  • This is analysis only — recommendations route to meta-ads-recommendation

Session Context — What This Skill Writes

After completing analysis, store the following in session context:

| Key | Description | Example | |-----|-------------|---------| | budget_reallocation_plan | Specific shifts between audience segments | "$200/day from Broad to LAL 1% Women 25-34" | | audience_issues | Overlap, waste, or misallocation findings | "Audience A overlaps with B by 41% — consolidate" |

meta-ads-recommendation reads these keys to produce the audience action plan.