Offer Tracker

Manage and compare affiliate offer intelligence.

Process

Step 1: Log Offer Details

Basic Information:

• Offer name
• Network
• Vertical/category
• Payout amount and type
• Accepted traffic sources
• Geo restrictions
• Device requirements

Terms:

• Payment terms (Net 7/15/30)
• Daily/weekly caps
• Quality requirements
• Compliance rules

Step 2: Record Performance History

Weekly Performance:

• Leads/conversions generated
• Revenue earned
• Average CPA achieved
• Conversion rate
• Scrub rate (if applicable)

Monthly Rollup:

• Total volume
• Total revenue
• Profitability
• Trend direction

Step 3: Compare Against Similar Offers

Comparison Criteria:

• Payout competitiveness
• Conversion rate
• Traffic acceptance
• Payment reliability
• Cap flexibility
• Network relationship

Step 4: Track Payout Changes

Change Log:

• Date of change
• Old payout → New payout
• Reason (if known)
• Impact on profitability

Step 5: Output Comparison Matrix

## OFFER TRACKER: [Category/Vertical]

### ACTIVE OFFERS

| Offer | Network | Payout | Type | Geos | Status |
|-------|---------|--------|------|------|--------|
| [Offer 1] | [Network] | $X | CPA | US | Active |
| [Offer 2] | [Network] | $X | CPL | US,CA | Testing |
| [Offer 3] | [Network] | $X | RevShare | US | Paused |

---

### OFFER DETAILS

**OFFER: [Name]**

**Basic Info:**
- Network: [Name]
- Vertical: [Category]
- Payout: $[X] / [Type]
- Flow: [Direct/Pre-sell/Quiz]
- Geos: [Countries]

**Traffic Rules:**
- Accepted: [Sources]
- Prohibited: [Sources]
- Device: [Mobile/Desktop/Both]

**Terms:**
- Payment: Net [X]
- Daily cap: [X] or uncapped
- Quality threshold: [If any]
- Compliance notes: [Requirements]

**Our Performance:**
| Period | Leads | Revenue | CPA | CVR | Profit |
|--------|-------|---------|-----|-----|--------|
| Week 1 | X | $X | $X | X% | $X |
| Week 2 | X | $X | $X | X% | $X |
| MTD | X | $X | $X | X% | $X |

**Payout History:**
| Date | Payout | Change | Notes |
|------|--------|--------|-------|
| [Date] | $X | - | Initial |
| [Date] | $X | +$X | [Reason] |

**Notes:**
- [Important observations]
- [Relationship notes]
- [Quality feedback]

---

### OFFER COMPARISON: [Category]

**Side-by-Side:**
| Factor | Offer A | Offer B | Offer C |
|--------|---------|---------|---------|
| Network | [Name] | [Name] | [Name] |
| Payout | $X | $X | $X |
| CVR | X% | X% | X% |
| Eff. CPA | $X | $X | $X |
| Caps | [X] | [X] | [X] |
| Terms | Net X | Net X | Net X |
| Traffic | [Sources] | [Sources] | [Sources] |
| Quality | [Rating] | [Rating] | [Rating] |

**Recommendation:**
Primary: [Offer] - Reason: [Why]
Backup: [Offer] - Reason: [Why]

---

### PAYOUT CHANGE LOG

| Date | Offer | Old | New | Change | Impact |
|------|-------|-----|-----|--------|--------|
| [Date] | [Offer] | $X | $X | +/-$X | [Effect] |

**Payout Trends:**
- [Trend observation]
- [Market insight]

---

### NETWORK RELATIONSHIPS

| Network | Rep | Contact | Status | Notes |
|---------|-----|---------|--------|-------|
| [Network 1] | [Name] | [Email] | Good | [Notes] |
| [Network 2] | [Name] | [Email] | New | [Notes] |

---

### OFFER PIPELINE

**Testing:**
- [Offer] - Network: [Name] - Start: [Date]

**Evaluating:**
- [Offer] - Notes: [Status]

**Declined:**
- [Offer] - Reason: [Why passed]

---

### MARKET INTELLIGENCE

**Hot Verticals:**
- [Category] - Why: [Reason]

**Declining:**
- [Category] - Why: [Reason]

**New Opportunities:**
- [Offer/Vertical] - Source: [How found]

---

### ACTIONS

**This Week:**
- [ ] [Negotiate payout on X]
- [ ] [Test new offer Y]
- [ ] [Review underperformer Z]

**Follow-ups:**
- [ ] [Network call scheduled]
- [ ] [Cap increase request]

Offer Management Best Practices

Regular Reviews:

• Weekly: Performance check
• Monthly: Payout negotiations
• Quarterly: Portfolio optimization

Relationship Building:

• Know your network reps
• Communicate proactively
• Share quality feedback
• Negotiate from data

Diversification:

• Don't depend on one offer
• Have backups ready
• Test continuously
• Track market changes

Source: Affiliate marketing best practices