📦 Install
clawhub install plg-playbook
What you get after installing:
- Freemium model design — what to gate, what to give away, and pricing psychology
- Self-serve onboarding optimization with activation milestones
- Enterprise upsell playbook — when and how to layer sales onto a PLG motion
Product-Led Growth Playbook — Freemium to Enterprise Conversion
Let your product do the selling. This playbook covers the full PLG motion.
- Freemium design: What to gate, what to give away, and pricing psychology
- Self-serve onboarding: Time-to-value optimization and activation milestones
- Viral mechanics: Built-in sharing, collaboration hooks, and network effects
- Usage-based signals: Identifying expansion-ready accounts automatically
- Enterprise upsell: When and how to layer sales onto a PLG motion
Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: @WeiYipei on X
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
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