Reputation Intelligence Skill

Overview

The Reputation Intelligence skill provides reputation measurement and benchmarking platform integration capabilities. This skill enables comprehensive reputation tracking, competitive benchmarking, and stakeholder perception analysis across multiple data sources.

Capabilities

Reputation Measurement

RepTrak reputation data integration
YouGov brand tracking data access
Brand health index calculation
Reputation driver analysis
Trend tracking over time

Employer Reputation

Glassdoor employer reputation monitoring
Indeed company reviews tracking
Comparably ratings integration
Employee sentiment analysis
Employer brand health metrics

Product/Service Reputation

G2/Capterra review monitoring
Trust Pilot integration
Product review aggregation
Service quality tracking
Feature sentiment analysis

Competitive Benchmarking

Competitive reputation benchmarking
Share of reputation analysis
Relative strength identification
Gap analysis vs. competitors
Industry positioning

Stakeholder Insights

Net Promoter Score tracking
Stakeholder perception surveys
Customer satisfaction correlation
Investor perception analysis
Community sentiment tracking

Usage

Reputation Dashboard

const reputationDashboard = {
  overall: {
    reputationScore: 72.5,
    trend: '+2.3 vs. prior quarter',
    industryRank: 3,
    industryAverage: 68.2
  },
  dimensions: {
    products: { score: 78, trend: '+1.5' },
    innovation: { score: 75, trend: '+3.2' },
    workplace: { score: 71, trend: '+0.8' },
    governance: { score: 70, trend: '-1.2' },
    citizenship: { score: 69, trend: '+2.1' },
    leadership: { score: 73, trend: '+1.8' },
    performance: { score: 74, trend: '+2.5' }
  },
  stakeholders: {
    customers: { nps: 45, satisfaction: 82 },
    employees: { engagement: 75, glassdoor: 4.2 },
    investors: { confidence: 78, recommendation: 68 },
    community: { favorability: 72, awareness: 65 }
  },
  competitive: {
    'Company': 72.5,
    'Competitor A': 75.2,
    'Competitor B': 68.9,
    'Competitor C': 71.3
  }
};

Reputation Alert Configuration

const reputationAlerts = {
  thresholds: {
    overallScore: {
      decline: 5,
      action: 'Review and investigate causes'
    },
    glassdoorRating: {
      minimum: 3.5,
      action: 'Employee relations review'
    },
    nps: {
      decline: 10,
      action: 'Customer experience investigation'
    },
    competitiveGap: {
      maximum: 5,
      action: 'Competitive response planning'
    }
  },
  monitoring: {
    frequency: 'daily',
    sources: ['reptrak', 'glassdoor', 'g2', 'trustpilot', 'surveys'],
    recipients: ['cco', 'pr-director', 'hr-director']
  },
  reporting: {
    weekly: ['reputation-summary'],
    monthly: ['competitive-benchmark', 'stakeholder-analysis'],
    quarterly: ['board-reputation-report']
  }
};

Process Integration

This skill integrates with the following PR processes:

| Process | Integration Points | |---------|-------------------| | reputation-monitoring.js | Ongoing tracking | | reputation-risk-identification.js | Risk detection | | reputation-recovery-strategy.js | Recovery planning | | executive-visibility-program.js | Leadership reputation |

Best Practices

Multi-Source Tracking: Use multiple data sources for comprehensive view
Stakeholder Segmentation: Track reputation by stakeholder group
Competitive Context: Always benchmark against competitors
Driver Analysis: Understand what drives reputation scores
Action Orientation: Connect metrics to improvement actions
Long-Term View: Focus on trends, not just point-in-time

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Reputation Score | Overall reputation index | Above industry average | | NPS | Net Promoter Score | >40 | | Glassdoor Rating | Employee review average | >4.0 | | Competitive Position | Rank vs. competitors | Top quartile | | Dimension Balance | Scores across all dimensions | No dimension below 65 |

Related Skills

SK-001: Media Monitoring (media reputation)
SK-002: Social Listening (social reputation)
SK-012: Stakeholder CRM (stakeholder tracking)