Sales Research

Overview

This skill provides methodology and best practices for researching sales prospects. It covers company research, contact profiling, and signal detection to surface actionable intelligence.

Usage

The company-researcher and contact-researcher sub-agents reference this skill when:

Researching new prospects
Finding company information
Profiling individual contacts
Detecting buying signals

Research Methodology

Company Research Checklist

Basic Profile
- Company name, industry, size (employees, revenue)
- Headquarters and key locations
- Founded date, growth stage
Recent Developments
- Funding announcements (last 12 months)
- M&A activity
- Leadership changes
- Product launches
Tech Stack
- Known technologies (BuiltWith, StackShare)
- Job postings mentioning tools
- Integration partnerships
Signals
- Job postings (scaling = opportunity)
- Glassdoor reviews (pain points)
- News mentions (context)
- Social media activity

Contact Research Checklist

Professional Background
- Current role and tenure
- Previous companies and roles
- Education
Influence Indicators
- Reporting structure
- Decision-making authority
- Budget ownership
Engagement Hooks
- Recent LinkedIn posts
- Published articles
- Speaking engagements
- Mutual connections

Resources

resources/signal-indicators.md - Taxonomy of buying signals
resources/research-checklist.md - Complete research checklist

Scripts

scripts/company-enricher.py - Aggregate company data from multiple sources
scripts/linkedin-parser.py - Structure LinkedIn profile data