Skill Orchestrator

Route to the optimal sequence of skills for any marketing, product, or business challenge. Stop using one skill at a time—orchestrate intelligent workflows that compound results.

When to Use This Skill

Starting a new project to determine the optimal skill sequence
Complex multi-faceted challenges that require multiple frameworks
Team alignment to agree on a structured approach
When overwhelmed by options to cut through skill paralysis
Teaching structured thinking to show how frameworks connect
Maximizing Claude's capabilities to get more value from the skill library

Methodology Foundation

| Aspect | Details | |--------|---------| | Source | MKTG Skills orchestration system | | Core Principle | "The value isn't in individual skills—it's in intelligent sequencing. The right frameworks in the right order compound insights." | | Why This Matters | Using one skill at a time is like using one tool for every job. Real problems require multiple perspectives and frameworks that build on each other. |

What Claude Does vs What You Decide

| Claude Does | You Decide | |-------------|------------| | Structures production workflow | Final creative direction | | Suggests technical approaches | Equipment and tool choices | | Creates templates and checklists | Quality standards | | Identifies best practices | Brand/voice decisions | | Generates script outlines | Final script approval |

What This Skill Does

Analyzes your challenge - Understands what you're really trying to accomplish
Recommends skill sequences - Identifies which skills, in what order
Orchestrates workflows - Guides you through multi-skill processes
Captures handoffs - Passes outputs from one skill as inputs to the next
Suggests pre-built workflows - Offers tested sequences for common scenarios
Customizes sequences - Adapts workflows to your specific context

How to Use

Get Skill Recommendations for a Challenge

I need help with: [describe your challenge]
My context: [industry, stage, constraints]
What skills should I use, and in what order?

Use a Pre-Built Workflow

Run the [workflow-name] workflow for: [your specific case]

Customize a Workflow

I want to run the [workflow-name] workflow but:
- Skip [step] because [reason]
- Add [skill] because [need]
- Adapt for [specific context]

Pre-Built Workflows

Workflow 1: Product Launch

Use when: Launching a new product, feature, or service Total skills: 8 Time estimate: 4-6 hours of work

workflow: product-launch
name: "Full Product Launch Sequence"
steps:
  1. first-principles:
     purpose: "Challenge assumptions about your market and offering"
     output: "List of validated truths vs. conventions to challenge"

  2. inversion:
     purpose: "Identify what could cause failure"
     output: "Anti-goals to avoid, risk mitigation strategies"

  3. buyer-personas (or persona-generator):
     purpose: "Define who you're launching to"
     input: "Use first-principles insights to challenge demographic assumptions"
     output: "2-3 behavior-based personas with JTBD"

  4. positioning:
     purpose: "Differentiate your offering"
     input: "Use personas to understand competitive alternatives"
     output: "Positioning statement and competitive frame"

  5. grand-slam-offers:
     purpose: "Create irresistible offer structure"
     input: "Use positioning to inform value stack"
     output: "Complete offer with bonuses, guarantees, urgency"

  6. pre-mortem:
     purpose: "Stress-test the launch plan"
     input: "Challenge the offer and positioning"
     output: "Updated plan with mitigations"

  7. launch-formula:
     purpose: "Sequence the launch mechanics"
     output: "Pre-launch, launch, post-launch timeline"

  8. six-thinking-hats:
     purpose: "Final validation from all perspectives"
     output: "Go/no-go decision with confidence"

Workflow 2: Customer Validation (YC-Style)

Use when: Validating a business idea before building Total skills: 5 Time estimate: 2-3 hours prep + interview time

workflow: customer-validation
name: "YC-Style Customer Validation"
steps:
  1. jobs-to-be-done:
     purpose: "Understand what progress customers seek"
     output: "Job statements and forces diagram"

  2. persona-generator:
     purpose: "Create hypothesis personas to validate"
     input: "Use JTBD to define behavior-based segments"
     output: "2-3 personas with interview questions"

  3. mom-test:
     purpose: "Prepare non-leading customer questions"
     input: "Generate questions for each persona"
     output: "Interview script and commitment tests"

  4. objection-mapping:
     purpose: "Anticipate why they might not buy"
     input: "Based on JTBD anxieties"
     output: "Objection map with responses"

  5. lean-canvas:
     purpose: "Document and track hypotheses"
     output: "One-page model with riskiest assumptions flagged"

After interviews, add:

  6. pricing-validation:
     purpose: "Test willingness to pay"
     input: "Insights from mom-test interviews"
     output: "Price range and pricing model recommendation"

Workflow 3: Content Strategy

Use when: Planning a content marketing initiative Total skills: 6 Time estimate: 3-4 hours

workflow: content-creation
name: "Strategic Content Development"
steps:
  1. audience-research:
     purpose: "Understand who you're creating for"
     output: "Audience insights, pain points, questions"

  2. content-strategy:
     purpose: "Plan content pillars and calendar"
     input: "Match content to audience needs"
     output: "Content plan with pillar topics"

  3. copywriting-schwartz:
     purpose: "Match content to awareness level"
     input: "Segment content by awareness stage"
     output: "Content approach per awareness level"

  4. headline-formulas:
     purpose: "Create compelling entry points"
     output: "5-10 headlines per piece"

  5. copy-frameworks:
     purpose: "Structure the content"
     output: "Framework selection per content piece"

  6. cta-writing:
     purpose: "Convert readers to action"
     output: "CTAs matched to content goals"

Workflow 4: Competitive Positioning

Use when: Entering a crowded market or repositioning Total skills: 5 Time estimate: 2-3 hours

workflow: competitive-positioning
name: "Competitive Differentiation"
steps:
  1. competitive-analysis:
     purpose: "Map the competitive landscape"
     output: "Competitor matrix, positioning map"

  2. first-principles:
     purpose: "Challenge category assumptions"
     output: "Conventions that can be challenged"

  3. category-design:
     purpose: "Consider creating a new category"
     output: "Category POV and naming options"

  4. positioning:
     purpose: "Define your unique position"
     input: "Use competitive gaps and category insights"
     output: "Positioning statement"

  5. value-proposition-canvas:
     purpose: "Align position with customer needs"
     output: "Value map matched to customer profile"

Workflow 5: Sales Enablement

Use when: Preparing sales team for a new product/market Total skills: 5 Time estimate: 3-4 hours

workflow: sales-enablement
name: "Sales Playbook Development"
steps:
  1. persona-generator:
     purpose: "Understand who sales will talk to"
     output: "Buyer personas with decision criteria"

  2. objection-mapping:
     purpose: "Prepare for pushback"
     output: "Complete objection map with responses"

  3. sales-pitch-dunford:
     purpose: "Structure the sales conversation"
     output: "Sales pitch deck/talk track"

  4. positioning:
     purpose: "Nail the competitive differentiation"
     output: "Competitive positioning for sales"

  5. grand-slam-offers:
     purpose: "Structure the deal"
     output: "Offer structure with value stack"

Workflow 6: Decision Making

Use when: Making a major strategic decision Total skills: 5 Time estimate: 2 hours

workflow: strategic-decision
name: "Structured Decision Making"
steps:
  1. first-principles:
     purpose: "Challenge assumptions about the decision"
     output: "True constraints vs. conventions"

  2. inversion:
     purpose: "Think about what could go wrong"
     output: "Ways to fail, what to avoid"

  3. pre-mortem:
     purpose: "Imagine failure and prevent it"
     output: "Risk register with mitigations"

  4. six-thinking-hats:
     purpose: "Examine from all perspectives"
     output: "Multi-perspective analysis"

  5. eisenhower-matrix:
     purpose: "Prioritize actions"
     output: "Prioritized action list"

Workflow 7: AI Video Production

Use when: Creating video content using AI tools (ads, promos, social content) Total skills: 5 Time estimate: 4-8 hours depending on complexity Source: PJ Ace method (233M Views David Beckham workflow)

workflow: ai-video-production
name: "AI Video Ad Production (PJ Ace Method)"
steps:
  1. ai-video-concept:
     purpose: "Develop creative idea and structured script"
     output: "Script with 8-second scenes, voiceover + visual descriptions"

  2. ai-storyboard-2x2:
     purpose: "Create visual storyboard with 2x2 grid consistency"
     input: "Script scenes from step 1"
     output: "Figma board with sequenced frames, transition plan"

  3. ai-video-prompting:
     purpose: "Generate animation prompts for Veo/Runway/Kling/Pika"
     input: "Storyboard frames"
     output: "Optimized prompts per model, animated clips"

  4. ai-voice-design:
     purpose: "Design and generate voice for narration/dialogue"
     input: "Script dialogue"
     output: "TTS audio files (ElevenLabs or Qwen3-TTS)"

  5. ai-video-qa:
     purpose: "Quality assurance before publication"
     input: "Assembled video draft"
     output: "QA report, go/no-go decision, fixes list"

When to use this workflow:

Creating AI-generated video ads
Social media video content (TikTok, Reels, YouTube Shorts)
Explainer videos with AI visuals
Product demos with stylized visuals
Any video where AI generation is appropriate for the brand

When NOT to use:

Heritage/legacy brands with high expectations (risk too high)
Content requiring perfect photorealism of real people
Videos with complex hand/finger interactions
Emotional content requiring subtle human expressions

Instructions

When helping users orchestrate skills, follow this process:

Step 1: Understand the Challenge

## Challenge Analysis

**What are you trying to accomplish?**
[ ] Launch something new
[ ] Validate an idea
[ ] Create content
[ ] Make a decision
[ ] Improve positioning
[ ] Enable sales
[ ] Solve a problem
[ ] Other: _______________

**What's your context?**
- Stage: [Idea / Early / Growth / Mature]
- Resources: [Solo / Small team / Large team]
- Timeline: [Urgent / Normal / Flexible]
- Constraints: [Budget / Time / People / Other]

**What do you already have?**
- [ ] Customer research/interviews
- [ ] Competitive analysis
- [ ] Existing positioning
- [ ] Content/copy
- [ ] Data/metrics
- [ ] Team alignment

Step 2: Match to Workflow or Custom Sequence

## Workflow Selection

### If challenge matches a pre-built workflow:
1. Recommend the workflow
2. Explain why it fits
3. Offer to customize if needed
4. Proceed step by step

### If challenge is unique:
1. Identify the core components needed
2. Select skills that address each component
3. Sequence them logically (insights → decisions → execution)
4. Create custom workflow

Sequencing Logic:

| Phase | Skill Types | Purpose | |-------|-------------|---------| | 1. Foundation | First-principles, JTBD, Audience research | Understand reality | | 2. Analysis | Competitive, Inversion, Pre-mortem | Identify challenges | | 3. Strategy | Positioning, Category design, Personas | Make strategic choices | | 4. Creation | Offers, Copy, Content | Build the thing | | 5. Validation | Six hats, Pricing validation, QA | Stress test | | 6. Execution | Launch formula, Sales pitch | Go to market |

Step 3: Execute Step by Step

## Workflow Execution Template

### Current Workflow: [Name]
**Challenge:** [Description]

---

## Step [N]: [Skill Name]

**Purpose:** [Why this step matters]

**Inputs from previous steps:**
- [Output from Step N-1]
- [Any other inputs]

**Key questions to answer:**
1. [Question]
2. [Question]
3. [Question]

---

[Execute skill here - full skill content]

---

**Step [N] Outputs:**
- [Key output 1]
- [Key output 2]
- [Key output 3]

**Handoff to Step [N+1]:**
These outputs will inform [next step] by [how they connect].

---

## Progress Tracker

| Step | Skill | Status | Key Output |
|------|-------|--------|------------|
| 1 | [Skill] | ✅ Done | [Output] |
| 2 | [Skill] | 🔄 Current | |
| 3 | [Skill] | ⏳ Pending | |

Step 4: Capture Cross-Skill Insights

## Cross-Skill Synthesis

### Patterns Emerging
- [Pattern seen across multiple skills]
- [Recurring theme or insight]
- [Connection between frameworks]

### Conflicts to Resolve
- [Skill A says X, Skill B says Y]
- [Resolution approach]

### Strongest Insights
1. [Insight from Step X + Y combined]
2. [Insight that wouldn't emerge from one skill alone]

### Recommendations
Based on the full workflow:
1. [Recommendation]
2. [Recommendation]
3. [Recommendation]

Examples

Example 1: Orchestrating a Product Launch

Input:

"I'm launching a new AI writing tool for marketers. Help me orchestrate the right skills."

Output:

Challenge Analysis:

Type: Product Launch
Stage: Early (pre-launch)
Context: New product, competitive market (Jasper, Copy.ai)

Recommended Workflow: Product Launch (Modified)

Since you're in a competitive market, I'm adding competitive analysis early:

Modified Product Launch Workflow

1. competitive-analysis → Understand the landscape
2. first-principles → Challenge AI writing tool assumptions
3. persona-generator → Define who specifically (not "marketers")
4. category-design → Can you own a new category?
5. positioning → Differentiate in crowded market
6. grand-slam-offers → Create irresistible offer
7. pre-mortem → What could kill the launch?
8. launch-formula → Sequence the mechanics

Let's start Step 1:

[Would proceed to execute competitive-analysis skill, then carry insights forward]

Example 2: Custom Workflow Creation

Input:

"I need to write a sales page for my course on financial planning for freelancers. What skills should I use?"

Output:

Challenge Analysis:

Type: Content creation (sales copy)
Product: Course
Audience: Freelancers
Goal: Conversions

Custom Workflow: Sales Page Copy

workflow: sales-page-copy
steps:
  1. persona-generator:
     purpose: "Understand the freelancer buying this"
     questions: "What triggers them to seek financial help? What's their anxiety?"

  2. copywriting-schwartz:
     purpose: "Determine awareness level"
     question: "Are they problem-aware? Solution-aware? Product-aware?"

  3. grand-slam-offers:
     purpose: "Structure the offer"
     output: "Value stack, bonuses, guarantees, urgency"

  4. storytelling-storybrand:
     purpose: "Structure the narrative"
     output: "Hero's journey framework for the page"

  5. headline-formulas:
     purpose: "Create the hook"
     output: "5-10 headline options"

  6. landing-page-copy:
     purpose: "Write the page"
     input: "Use all previous outputs"
     output: "Complete sales page copy"

  7. cta-writing:
     purpose: "Convert readers"
     output: "CTAs throughout the page"

Sequencing rationale:

Start with WHO (persona) and WHERE THEY ARE (awareness)
Then WHAT you're selling (offer structure)
Then HOW to tell the story (StoryBrand)
Then WRITE (landing page copy, headlines, CTAs)

Want me to start with Step 1?

Example 3: Partial Workflow

Input:

"I've already done customer research and have personas. I need to figure out positioning and then create my launch strategy."

Output:

Starting point: Personas complete

Remaining workflow:

Positioning + Launch (Starting Mid-Workflow)

Input: Your existing personas
↓
1. competitive-analysis (if not done)
   → Need to understand alternatives before positioning

2. positioning
   → Using personas + competitive insights

3. grand-slam-offers
   → Structure the offer based on positioning

4. pre-mortem
   → Stress test before launch

5. launch-formula
   → Plan the launch sequence

Skip competitive-analysis if:

You already know competitors well
You've mapped the landscape recently

Let's start with positioning. First, tell me:

What are the top 3 alternatives your personas currently use?
What do you do differently from them?

Skill Library Reference

Thinking Skills

| Skill | Use For | |-------|---------| | first-principles | Challenging assumptions | | inversion | Identifying failure modes | | pre-mortem | Risk anticipation | | six-thinking-hats | Multi-perspective analysis | | eisenhower-matrix | Prioritization |

Validation Skills

| Skill | Use For | |-------|---------| | mom-test | Customer interview prep | | customer-discovery | Systematic validation | | lean-canvas | Business model documentation | | objection-mapping | Anticipating pushback | | persona-generator | Creating research-based personas |

Strategy Skills

| Skill | Use For | |-------|---------| | positioning | Differentiation | | category-design | Creating new categories | | jobs-to-be-done | Understanding customer needs | | competitive-analysis | Landscape mapping | | competitive-moats | Defensibility | | pricing-strategy | Pricing decisions | | buyer-personas | Audience definition | | audience-research | Audience understanding | | value-proposition-canvas | Value alignment | | cognitive-biases | Understanding decisions |

Content Skills

| Skill | Use For | |-------|---------| | copywriting-schwartz | Awareness-based copy | | copywriting-ogilvy | Classic advertising principles | | storytelling-storybrand | Narrative structure | | headline-formulas | Creating headlines | | copy-frameworks | AIDA, PAS, etc. | | cta-writing | Call-to-action writing | | landing-page-copy | Landing pages | | email-writing | Email sequences | | content-strategy | Content planning | | content-writing | Long-form content |

Sales/Offers Skills

| Skill | Use For | |-------|---------| | grand-slam-offers | Offer creation | | sales-pitch-dunford | Sales conversations | | launch-formula | Product launches |

Branding Skills

| Skill | Use For | |-------|---------| | brand-strategy | Brand development | | persuasion-cialdini | Influence principles |

Video Skills (AI Production)

| Skill | Use For | |-------|---------| | ai-video-concept | Develop idea and structured script | | ai-storyboard-2x2 | Create visual storyboard with 2x2 grid technique | | ai-video-prompting | Generate prompts for Veo, Runway, Kling, Pika | | ai-voice-design | Design and generate AI voices (ElevenLabs, Qwen3-TTS) | | ai-video-qa | Quality assurance before publication |

Checklists & Templates

Workflow Planning Template

## Workflow: [Name]

**Challenge:** ________________________________

**Context:**
- Stage: [Idea / Early / Growth / Mature]
- Timeline: [Urgent / Weeks / Months]
- Resources: [Solo / Team]

**Skills Needed:**

| # | Skill | Purpose | Inputs | Outputs |
|---|-------|---------|--------|---------|
| 1 | | | | |
| 2 | | | | |
| 3 | | | | |

**Skip/Modify:**
- Skip [skill] because: _______________
- Modify [skill] for: _______________

Workflow Progress Tracker

## [Workflow Name] Progress

**Started:** [Date]
**Challenge:** [Description]

| Step | Skill | Status | Key Output | Notes |
|------|-------|--------|------------|-------|
| 1 | | ⏳/🔄/✅ | | |
| 2 | | ⏳/🔄/✅ | | |
| 3 | | ⏳/🔄/✅ | | |

**Cross-Skill Insights:**
1.
2.
3.

**Final Recommendations:**
-

Skill Boundaries

What This Skill Does Well

Structuring audio production workflows
Providing technical guidance
Creating quality checklists
Suggesting creative approaches

What This Skill Cannot Do

Replace audio engineering expertise
Make subjective creative decisions
Access or edit audio files directly
Guarantee commercial success

References

MKTG Skills library documentation
Christensen, Clayton. "How Will You Measure Your Life?" - Job sequencing
Rumelt, Richard. "Good Strategy Bad Strategy" - Strategic coherence
Blank, Steve. "The Startup Owner's Manual" - Customer development sequence

Related Skills

All skills in the library can be orchestrated. Key orchestration entry points:

first-principles - Start here for foundation
lean-canvas - Start here for validation
positioning - Start here for differentiation
content-strategy - Start here for content
ai-video-concept - Start here for AI video production

Skill Metadata (Internal Use)

name: skill-orchestrator
category: meta
subcategory: orchestration
version: 1.1
author: MKTG Skills
source_expert: MKTG Skills System
source_work: Skills Library
difficulty: intermediate
estimated_value: $5,000 strategic consulting engagement
tags: [meta, orchestration, workflows, strategy, frameworks, sequencing]
created: 2026-01-25
updated: 2026-01-25