Social Analytics

Analyze social media profiles and calculate engagement metrics - understand what content works for competitors and your own accounts.

When to Use This Skill

Competitor analysis - Audit competitor social presence
Engagement benchmarking - Calculate and compare engagement rates
Content analysis - Identify top-performing post types
Profile audit - Assess social media health
Reporting - Generate social performance reports

What Claude Does vs What You Decide

| Claude Does | You Decide | |-------------|------------| | Structures analysis frameworks | Metric definitions | | Identifies patterns in data | Business interpretation | | Creates visualization templates | Dashboard design | | Suggests optimization areas | Action priorities | | Calculates statistical measures | Decision thresholds |

Dependencies

pip install click pandas requests beautifulsoup4
# For authenticated API access:
pip install tweepy instaloader

Commands

Analyze Profile

python scripts/main.py analyze @competitor --platform twitter
python scripts/main.py analyze @brand --platform instagram

Calculate Engagement

python scripts/main.py engagement @profile --platform twitter --days 30
python scripts/main.py engagement @profile --platform linkedin --posts 50

Find Top Posts

python scripts/main.py top-posts @profile --platform twitter --count 10
python scripts/main.py top-posts @profile --metric likes

Export Data

python scripts/main.py export @profile --platform twitter --format csv
python scripts/main.py export @profile --platform instagram --output report.json

Compare Profiles

python scripts/main.py compare @brand1 @brand2 @brand3 --platform twitter

Examples

Example 1: Competitor Social Audit

# Analyze competitor profile
python scripts/main.py analyze @competitor_brand --platform twitter

# Output:
# Profile Analysis: @competitor_brand
# ─────────────────────────────────────
# Followers:      45,230
# Following:      1,234
# Total Posts:    2,456
# Avg Likes:      234
# Avg Retweets:   45
# Engagement:     2.3%
# Post Frequency: 3.2/day
# Top Hashtags:   #marketing, #growth, #startup

Example 2: Benchmark Engagement Rates

# Compare engagement across competitors
python scripts/main.py compare @brand1 @brand2 @brand3 --platform twitter

# Output:
# Engagement Comparison
# ─────────────────────
# Profile         Followers   Eng.Rate   Posts/Day
# @brand1         45,230      2.3%       3.2
# @brand2         32,100      3.1%       2.1
# @brand3         89,500      1.8%       4.5

# Winner: @brand2 (highest engagement despite fewer followers)

Example 3: Find Winning Content

# Identify top performing posts
python scripts/main.py top-posts @marketing_pro --platform twitter --count 10

# Output:
# Top 10 Posts by Engagement
# ──────────────────────────
# 1. "Here's what nobody tells you about..."
#    Likes: 2,345  RTs: 456  Eng: 6.2%
#    Type: Thread  Time: Tuesday 9am

# 2. "The biggest mistake I see founders make..."
#    Likes: 1,890  RTs: 312  Eng: 4.8%
#    Type: Single  Time: Wednesday 8am

Engagement Rate Benchmarks

Twitter/X

| Account Size | Good | Great | Excellent | |--------------|------|-------|-----------| | <10K | 1-3% | 3-6% | >6% | | 10K-100K | 0.5-1% | 1-3% | >3% | | 100K+ | 0.2-0.5% | 0.5-1% | >1% |

Instagram

| Account Size | Good | Great | Excellent | |--------------|------|-------|-----------| | <10K | 3-6% | 6-10% | >10% | | 10K-100K | 1-3% | 3-6% | >6% | | 100K+ | 0.5-1% | 1-3% | >3% |

| Account Size | Good | Great | Excellent | |--------------|------|-------|-----------| | Personal | 2-4% | 4-8% | >8% | | Company | 0.5-1% | 1-2% | >2% |

Metrics Explained

| Metric | Formula | What It Measures | |--------|---------|------------------| | Engagement Rate | (likes + comments + shares) / followers | Overall content resonance | | Amplification | shares / followers | Content virality | | Conversation | comments / followers | Community engagement | | Applause | likes / followers | Content appreciation |

Output Formats

| Format | Best For | |--------|----------| | text | Quick terminal review | | csv | Spreadsheet analysis | | json | Programmatic use | | md | Reports and docs |

Skill Boundaries

What This Skill Does Well

Structuring data analysis
Identifying patterns and trends
Creating visualization frameworks
Calculating statistical measures

What This Skill Cannot Do

Access your actual data
Replace statistical expertise
Make business decisions
Guarantee prediction accuracy

Related Skills

content-repurposer - Repurpose top-performing content
hashtag-analyzer - Deep dive into hashtag performance

Skill Metadata

Mode: centaur

category: social
subcategory: analytics
dependencies: [pandas, requests, beautifulsoup4]
difficulty: intermediate
time_saved: 4+ hours/week

social-analytics