Social Growth Detection

Detect significant follower spikes or drops on Instagram and TikTok for a company. Use this skill when you need detailed social growth analysis beyond what detect-all provides.

Tools Used

• signal_socials_spike (5 tokens):14 days of daily follower stats

See references/tools-reference.md for the exact command.

Workflow

1. Call signal_socials_spike

   • Pass the target domain (e.g. "gymshark.com")
   • The tool finds the company's Instagram and/or TikTok profiles from their website
   • Fetches 14 days of daily follower stats

2. Interpret the results

   • spike_detected: whether any threshold was met
   • growth_percentage: average growth across available platforms
   • spike_reason: human-readable explanation of why the spike was flagged (or null)
   • Per-platform history arrays for detailed day-by-day analysis

3. Analyze the history data

   • Look at followers_gained per day to identify the spike day(s)
   • Compare to followers_total to gauge relative significance
   • Check both platforms if available:a spike on one may not appear on the other

4. Output a growth summary

   • Whether a spike was detected and why
   • Growth percentage over the 14-day window
   • Platform-specific breakdown (Instagram vs TikTok)
   • Notable days with unusual activity

Spike Detection Thresholds

| Condition | Threshold | Description | |-----------|-----------|-------------| | Overall growth | >= 10% | Total follower growth across the 14-day window | | Single-day spike | > 3x daily average AND > 0.1% of total followers | One day significantly above normal | | Day-over-day acceleration | > 2x previous day AND > 0.1% of total followers | Sudden jump compared to the day before |

Use Cases

• "Is gymshark.com seeing a social media spike?"
• "Check Instagram and TikTok growth for acme.com"
• "Has notion.so had any unusual follower activity recently?"
• "What's the social media trend for this prospect?"