Social Video Analytics

Track and analyze video performance across TikTok, Instagram Reels, YouTube Shorts, Douyin, and Xiaohongshu — unified metrics dashboard, competitor benchmarking, viral pattern detection, and content strategy recommendations powered by AI.

What This Skill Does

Social Video Analytics aggregates performance data from all major short-video platforms into a unified view. It identifies what's working (viral patterns, winning hooks, optimal posting times), benchmarks against competitors, and generates actionable content strategy recommendations.

Core Capabilities

Unified Dashboard — One view for TikTok, Reels, Shorts, Douyin, XHS performance metrics
Viral Pattern Detection — AI identifies what makes your top-performing videos different from average ones
Competitor Benchmarking — Track competitor accounts, analyze their top content, identify gaps
Hook Analysis — Which opening hooks drive the highest watch-through rates
Posting Time Optimization — Data-driven recommendations for when to post on each platform
Content Strategy Reports — Weekly/monthly AI-generated reports with specific action items
Trending Audio/Format Tracking — Identify trending sounds and formats before they peak
ROI Attribution — Connect video performance to business outcomes (traffic, leads, sales)

Key Metrics

| Metric | What It Tells You | |--------|------------------| | Watch-Through Rate | Content quality + hook strength | | Save Rate | Content value + rewatch potential | | Share Rate | Viral potential | | Comment Sentiment | Audience resonance | | Follower Conversion | Account growth efficiency | | Click-Through Rate | Commercial conversion power |

Analysis Types

Content Audit — Full account analysis with scoring and recommendations
Competitor Report — Side-by-side benchmarking with actionable takeaways
Campaign Performance — Track specific campaign metrics across platforms
Trend Report — Weekly trending formats, sounds, and topics in your niche

Usage

"Analyze my TikTok account performance for the last 30 days"
"Compare our Xiaohongshu content against these 3 competitors"
"What video format is trending in the beauty niche this week?"
"Generate a content strategy report for our Q2 campaign"

Upgrade

For real-time analytics API and custom dashboards, visit https://mediaclawbot.com