Speaking and Events Skill

Overview

The Speaking and Events skill provides speaking opportunity discovery and conference management capabilities. This skill enables identification of speaking opportunities, submission management, and post-event content leverage for executive visibility programs.

Capabilities

Opportunity Discovery

• Conference and event database access
• Call for proposals (CFP) tracking
• Award submission tracking
• Panel placement coordination
• Podcast and media appearance opportunities

Speaking Submission

• Speaking submission management
• Abstract and bio preparation
• Deadline tracking
• Status monitoring
• Success rate tracking

Event Management

• Event calendar aggregation
• Webinar platform integration (ON24, Zoom Events)
• Speaker bureau coordination
• Travel and logistics coordination
• On-site support planning

Content Leverage

• Post-event content repurposing
• Presentation archiving
• Video recording management
• Social amplification
• Blog and article creation

Analytics and Optimization

• Speaking opportunity scoring
• Event ROI tracking
• Audience reach analysis
• Follow-up lead tracking
• Speaker performance assessment

Usage

Speaking Opportunity Pipeline

const speakingPipeline = {
  executive: 'CEO Name',
  topics: [
    'AI and the Future of Work',
    'Sustainable Business Innovation',
    'Leadership in Digital Transformation'
  ],
  targets: {
    tier1: ['Web Summit', 'Dreamforce', 'CES', 'SXSW'],
    tier2: ['Industry Conference 1', 'Industry Conference 2'],
    podcasts: ['How I Built This', 'Masters of Scale'],
    webinars: ['Partner webinars', 'Industry associations']
  },
  pipeline: [
    {
      event: 'Web Summit 2026',
      status: 'submitted',
      topic: 'AI and the Future of Work',
      deadline: '2026-03-15',
      format: 'keynote',
      estimatedAudience: 5000
    },
    {
      event: 'Industry Conference 2026',
      status: 'accepted',
      topic: 'Leadership in Digital Transformation',
      date: '2026-04-20',
      format: 'panel',
      estimatedAudience: 800
    }
  ],
  ytd: {
    submitted: 12,
    accepted: 8,
    completed: 5,
    audienceReach: 15000
  }
};

Event Execution

const eventExecution = {
  event: 'Industry Conference 2026',
  date: '2026-04-20',
  speaker: 'CEO Name',
  session: {
    title: 'Panel: Leadership in Digital Transformation',
    format: 'panel',
    duration: '45min',
    moderator: 'Industry Analyst',
    coPanelists: ['Competitor CEO', 'Partner CEO']
  },
  preparation: [
    { task: 'Messaging brief', owner: 'Comms', dueDate: '2026-04-01' },
    { task: 'Media interview prep', owner: 'Comms', dueDate: '2026-04-10' },
    { task: 'Talking points', owner: 'Comms', dueDate: '2026-04-15' },
    { task: 'Logistics confirmation', owner: 'EA', dueDate: '2026-04-18' }
  ],
  contentLeverage: [
    { content: 'Live tweet thread', channel: 'twitter', timing: 'during' },
    { content: 'Session recap blog', channel: 'blog', timing: 'within 48h' },
    { content: 'Video clips', channel: 'linkedin', timing: 'within 1 week' },
    { content: 'Podcast interview', channel: 'industry-podcast', timing: 'post-event' }
  ],
  outcomes: {
    audienceSize: 850,
    mediaInterviews: 3,
    socialEngagement: 450,
    followUpMeetings: 5
  }
};

Process Integration

This skill integrates with the following PR processes:

| Process | Integration Points | |---------|-------------------| | executive-visibility-program.js | Opportunity pipeline | | community-relations-program.js | Community events | | town-hall-event-planning.js | Internal speaking |

Best Practices

1. Strategic Selection: Choose events aligned with business objectives
2. Early Submission: Submit to top-tier events 6-12 months ahead
3. Thorough Preparation: Provide comprehensive speaker prep
4. Content Maximization: Extract maximum content value from each event
5. Relationship Building: Use events for relationship development
6. Track and Optimize: Measure ROI and improve targeting

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Submission Success Rate | Acceptances vs. submissions | >50% | | Tier 1 Placements | Top-tier event acceptances | 4+ per year | | Audience Reach | Total audience across events | Growing YoY | | Content Produced | Pieces from each event | 3+ per event | | Media Interviews | Interviews secured at events | 2+ per event |

Related Skills

• SK-003: Media Database (journalist meetings at events)
• SK-010: Influencer KOL Management (analyst meetings)
• SK-013: Media Training Simulation (speaker preparation)