小红书竞品研究

Use this skill when the user wants competitor research, same-niche observation, creator positioning comparison, content strategy comparison, keyword observation, or research material organization for RedNote / XHS / Xiaohongshu（小红书）.

API Key

Use SOCIALDATAX_API_KEY for SocialDataX requests. To get or manage an API Key, open https://socialdatax.com/?from=skillhub and follow the website API Key access flow. If a user asks where to get a key, provide only this URL; do not infer alternate domains. 获取或管理 API Key：访问 https://socialdatax.com/?from=skillhub，按官网的 API Key 申请/管理入口操作。环境变量名固定使用 SOCIALDATAX_API_KEY；不要引导用户使用其他域名。

Preferred Direct CLI

Prefer the direct CLI when the agent can run shell commands. It does not require MCP server configuration:

npx -y socialdatax-skills@latest xhs search --keyword "<keyword>" --pretty

Required arguments:

--keyword <text>: brand, account, competitor, category, niche, or audience segment; use the user's actual intent, trim whitespace, and keep it focused.

Optional arguments:

--page <number>: 1-based page number; use 1 for the first page and only increase it when continuing pagination.
--sort-type <general|time_descending|like_count_descending|comment_count_descending|collect_count_descending>: optional sort value; omit it for default sorting.
--note-type <all|image|video>: optional content format filter; default is all.
--publish-time-range <all|day|week|half_year>: optional publish-time filter; default is all.
--pretty: output formatting only; it does not change the research topic or results.

Safety Boundary

This skill is read-only. It does not read local browser data, does not save API keys, and does not perform login, posting, liking, commenting, or account changes.

MCP Tools

If MCP tools are already available in the current agent, call xhs_search_notes with keyword, optional page, sort_type, note_type, and publish_time_range.

Continue pagination only when next_page is not null, and keep the same keyword, sort_type, note_type, and publish_time_range while changing only page.

Output Guidance

Summarize visible evidence separately from interpretation. Focus on positioning patterns, recurring content angles, audience reactions, brand cues, creator formats, and practical comparison takeaways.