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Use when facing conversion plateaus, expanding to new markets, or when aggregate data fails to reveal growth bottlenecks, to identify high-leverage improvements by focusing on worst-case users
Treat product usage costs (even high LLM costs) as marketing expenses. Remove all friction to access, let users create social proof. COGS becomes CAC. Ship to create noise.
Use when delivering difficult feedback (performance issues, firing, promotion denial), when managers avoid necessary conversations due to fear, or when needing structured scripts for high-stakes commu…
Use after drafting positioning statements, before writing website copy, or when marketing language sounds corporate rather than human
Use data to establish business observability (diagnosing problems) but use creative design thinking to solve them (treatment). Resolves the conflict between data-driven and intuition-driven product de…
Communication coaching for working with a C (The Analyst) DISC type — precise, detail-oriented, quality-focused. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC…
Communication coaching for working with a D (The Captain) DISC type — direct, decisive, results-driven. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC framewor…
Communication coaching for working with an Is (The Encourager) DISC type — warm, supportive, optimistic. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC framewo…
Use when running experiments on platforms where user value compounds over time, when growth teams claim credit for revenue that would have happened anyway, or when short-term wins don't translate to l…
A hierarchical framework forcing alignment from top down—Mission, Company Strategy, Product Strategy, Roadmap, Goals. Strategy precedes goals; goals measure progress against a strategy.
Understand that product work happens at three levels (Impact, Execution, Optics) and conflicts arise when people argue from different levels. Use to diagnose team misalignment.
A JTBD interviewing technique to reconstruct the customer's timeline and uncover causal mechanisms behind a purchase. Resembles criminal investigation—penetrate surface-level answers to find the strug…
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'l…
Communication coaching for working with a DI (The Initiator) DISC type — dynamic, action-oriented, visionary. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC fr…
Communication coaching for working with a Cs (The Editor) DISC type — precise, reserved, thorough. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC framework.
Communication coaching for working with an IS (The Harmonizer) DISC type — empathetic, collaborative, positive. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC …
Use when designing retention mechanisms, habit loops, or auditing why users drop off despite engaging with core features, to structure gamification beyond superficial badges
A planning framework where the entire company operates off a single, rolling two-year roadmap with synchronized releases. Use when shipping frequently but customers aren't noticing, or when engineerin…
Use when hiring for early-stage high-growth companies, when filtering out comfort-seekers, or when building teams tackling unsolved technical challenges
Use when designing onboarding flows, writing marketing copy, or creating the first-mile product experience to capture attention from indifferent users
Use this skill when the user asks to "audit a site", "analyze a website", "review a site", "site health check", or wants a comprehensive analysis including technology stack, issues, and recommendation…
Communication coaching for working with a Cd (The Questioner) DISC type — skeptical, independent, logical. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC frame…
Communication coaching for working with a CD (The Skeptic) DISC type — critical, driven, questioning. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC framework.
Communication coaching for working with an S (The Supporter) DISC type — patient, reliable, team-oriented. Covers do's, don'ts, meetings, email, feedback, and conflict. Powered by Crystal's DISC frame…