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When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mo…
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn po…
Root A/B testing: experiment design, statistical significance, sample size power analysis, launch criteria
Draft X/Twitter replies, quote posts, DMs, and engagement sequences that sound native to the platform and align with a clear goal. Use when the user wants to respond to posts, join conversations, buil…
User research is understanding user needs, behaviors, and motivations
Professional services delivery encompasses writing proposals, defining
Use when pipeline velocity is flat or declining, win rates are below 20 percent, sales cycles are lengthening, deals are single-threaded, or lead routing is slow. Use when MQL volume is prioritized ov…
Use when the user needs to build a strategic brand narrative, define thought leadership positioning, codify brand voice, or plan community and earned media presence. Use when brand is accidental rathe…
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location p…
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimizati…
Create strategic design briefs that empower designers. Use when asked to write a design brief, product brief, feature brief for a new product, flow, or a feature. Triggers include "create a design bri…
Technical SEO is the process of optimizing a website for crawling and
Retention is the lifeblood of SaaS and consumer apps. This skill covers
Analyst Relations enables managing relationships with industry analysts,
Use when messaging is inconsistent across sales and marketing, homepage conversion is low, buyers cannot articulate what makes you different, or positioning was never formally defined. Use when enteri…
Use when launching a new product, feature, or market entry and needing a structured execution plan. Use when launches lack cross-functional coordination, asset creation is bottlenecked, internal enabl…
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase…
Hypothesis formation, null/alternative, control/variant setup, randomization hash-based, stratification
Convert raw person- or account-level data into a single, skimmable research brief for the sales team with Account, Persona, and ongoing research. Use when the user has prospect/account data and needs …
Sitemaps and robots.txt are essential files for search engine optimization.
UTM (Urchin Tracking Module) parameters are tags added to URLs to track
* **Depends on**: None * **Compatible with**: None * **Conflicts with**:
Use when starting any marketing initiative, entering a new market, refreshing ICP, or when downstream marketing decisions lack customer evidence. Use when messaging isn't resonating, churn patterns ar…
Use when targeting feels unfocused, CAC is too high, churn patterns suggest bad-fit customers, or the ICP lives only in the founder's head. Use when entering a new market, conversion rates are low, or…