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Company research using Exa search. Finds company info, competitors, news, tweets, financials, LinkedIn profiles, builds company lists. Use when researching companies, doing competitor analysis, market…
Design enrichment columns that bridge research hypotheses to list enrichment. Two modes: segmentation (columns that score hypothesis fit per company) and personalization (columns for company-specific …
Content marketing: strategy, copywriting, SEO, email campaigns, social media.
Marketing orchestrator: GTM, content, growth, conversion optimization.
Social media: content strategy, community building, organic growth.
PPC advertising: campaign management and optimization.
Analyze App Store and Play Store rejection reasons, detect guideline violations before submission, and optimize metadata (title, screenshots, description) for store review policies.
Use when a PMM wants to audit, test, or improve their product messaging. Trigger on: 'test our messaging', 'audit our copy', 'is our messaging working', 'message-market fit', 'messaging too generic', …
Comprehensive job search strategy skill for analyzing job postings, discovering non-obvious insights, conducting conversational skills-matching interviews, identifying skill development needs, and cre…
Generate testable pain hypotheses from the company context file (ICP, win cases, product knowledge) and user input. Fast, no API keys needed — pure reasoning. Outputs a hypothesis set with search angl…
Growth marketing: experiments, analytics, A/B testing, AARRR metrics, retention.
PPC advertising: Google, Meta campaigns, optimization, reporting.
SEO: on-page, off-page, technical optimization for organic visibility.
SEO: on-page, off-page, technical optimization.
Use when a PMM needs to define, sharpen, or validate their Ideal Customer Profile. Trigger on: 'who is our ICP', 'define our target audience', 'ICP too broad', 'we sell to everyone', 'anti-ICP', 'bad-…
Use when a PMM or growth marketer needs to build a 'Your Product vs Competitor' landing page for Google Ads or competitive campaigns. Trigger on: 'competitor landing page', 'vs page', 'comparison page…
Find, browse, and organize content in Omni Analytics — dashboards, workbooks, folders, and labels — using the REST API. Use this skill whenever someone wants to find an existing dashboard, search for …
Conversion optimization: landing pages, CRO, funnels, PLG, onboarding flows.
Market research: TAM/SAM/SOM sizing, competitor analysis, pricing research, trend analysis.
Research: idea generation, market research, competitors, personas, pricing, validation.
User research: personas, user interviews, jobs-to-be-done, pain point research.
Social media: content strategy, community building.
Use when a PMM needs to define, audit, or fix their product positioning. Trigger on: 'how are we positioned', 'positioning audit', 'competitive positioning', 'we sound like everyone else', 'what categ…
Create a customized persuasion strategy based on Cialdini's six principles of influence. Use after /clarify when the goal involves persuading colleagues, getting buy-in, or building support for an ini…