scorecard-marketing
Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", or "score-based seg…
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Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", or "score-based seg…
Build product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternativ…
Build habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users aren't coming back", "engagement loops", "habit formation", "pu…
Develops comprehensive market entry strategies including entry mode selection, beachhead market identification, go-to-market planning, localization requirements, and risk assessment. Use when the user…
Scrape and analyze Reddit for real user signals about product viability, pain severity, willingness to pay, and competitor saturation. Validate product ideas before building by systematically analyzin…
Develop a competitive positioning strategy for a solopreneur business. Use when deciding how to differentiate from competitors, what market position to own, how to frame your offering against alternat…
Applies Hopkins' testing rigor and Ogilvy's brand-building discipline to write advertising copy where every line justifies its cost through traced results. Use when writing ads, marketing materials, l…
When the user wants to establish or update their developer audience context. Also use when starting any other developer marketing skill to ensure foundational context is loaded. Trigger phrases includ…
Build clear brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isn't r…
Build a scalable outbound B2B sales process with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "prospecting emails", "sales pipeline", "SDR process…
Creates visual market maps showing competitive landscape, market segments, ecosystem players, and positioning. Use when the user requests market map, competitive landscape visualization, ecosystem map…
Calculates Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) using multiple methodologies including top-down, bottom-up, and value theory ap…
This skill should be used when the user asks to "optimize for ATS", "check ATS compatibility", "keyword optimize my resume", "will my resume pass ATS", "match my resume to a job description", "check k…
SEO meta tags, structured data, and search optimization. Trigger: When adding meta tags, sitemaps, improving search ranking, or auditing SEO.
When the user wants to publish on Dev.to, Hashnode, or other developer blogging platforms. Trigger phrases include "Dev.to," "Hashnode," "developer blog," "cross-posting," "technical blogging," "canon…
Systematic competitor analysis for developer tools. Track features, pricing, positioning, content strategy, and community sentiment for direct and indirect competitors. Trigger phrases: "competitor an…
Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime …
Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "pricing strategy", "irresistible offer", "bonuses and …
Creates structured SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis with strategic implications and action planning. Use when the user requests SWOT analysis, strategic assessment, compet…
Identifies, monitors, and analyzes industry trends including technology adoption, market shifts, regulatory changes, and emerging patterns using weak signal detection and trend forecasting. Use when t…
Build and execute customer retention strategies for a solopreneur business. Use when reducing churn, improving customer lifetime value, building loyalty programs, re-engaging inactive users, or creati…
Analyzes platform business models by distinguishing Aggregators from Platforms, mapping network effects, and identifying when to externalize internal primitives as ecosystem growth engines. Use when e…
When the user wants to create email sequences for developers including onboarding, product updates, re-engagement, or changelog communications. Trigger phrases include "developer emails," "onboarding …
When the user wants to create, write, or improve a newsletter for developer audiences. Trigger phrases include "newsletter," "email marketing," "developer email," "weekly digest," "dev newsletter," "e…