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Use when the user needs to design an A/B test, calculate sample size for an experiment, plan a multivariate test, create a testing hypothesis, or set up a CRO experimentation program.
Invoke when the user needs buyer personas, audience research, segmentation strategy, Jobs-to-Be-Done analysis, psychographic profiling, or understanding their target audience at a deep level.
Use when a competitor makes a strategic positioning move — rebrand, new category creation, aggressive campaign, price change — and the user needs a counter-narrative playbook to respond.
Invoke when the user asks about earned media, press releases, journalist outreach, HARO/Connectively pitching, thought leadership, newsjacking, executive branding, or E-E-A-T authority building.
Use when the user wants to design a cross-channel customer journey — define states, transitions, touchpoints, branching logic, timing, and content per stage with simulation before launch.
Use when the user wants to test pricing strategies — simulate willingness to pay, price sensitivity, and optimal price points across customer segments using synthetic audience data.
Use when the user wants to manage agency SOPs — create from template, assign to brands, track compliance, review or update existing SOPs, or version control procedures.
Social media monitoring, narrative tracking, and open-source intelligence for journalists. Use when tracking viral content spread, analyzing coordinated campaigns, monitoring breaking news on social p…
Invoke when the user asks about AI visibility, answer engine optimization, generative engine optimization, how their brand appears in ChatGPT/Perplexity/Google AI Overviews, citation optimization, ent…
Use when the user wants to configure the competitor alert system — set up notifications for competitor content changes, pricing changes, ad campaigns, social mention spikes, SERP feature changes, or p…
Use when the user wants to map the invisible buyer journey — understand how prospects discover and evaluate the brand through Reddit, AI chatbots, podcasts, word-of-mouth, and other untrackable channe…
Invoke when the user asks about customer journey mapping, funnel design, attribution modeling, funnel analysis, conversion path optimization, or identifying gaps in their marketing funnel.
Invoke when the user asks about influencer marketing, creator partnerships, UGC campaigns, influencer discovery, creator briefs, FTC compliance for sponsored content, influencer contracts, or influenc…
Use when the user wants to A/B test content variations — compare quality scores across different prompt approaches, headline styles, or content versions to find what works best.
Use when the user wants to translate marketing content — translate with brand voice preservation, automatic translation service routing, quality scoring, and transcreation option for emotional content…
Analyze commodity markets including futures curve dynamics, roll yield, and supply/demand fundamentals. Use when the user asks about commodity investing, commodity ETFs, contango, backwardation, roll …
Use when the user needs to set up marketing attribution, select an attribution model, implement multi-touch attribution, design credit distribution rules, configure GA4 attribution, or understand how …
Use when the user needs a detailed content brief with keyword targets, outline, structure, voice guidelines, and SEO requirements for a specific piece of content.
Invoke when the user asks about voice search optimization, visual search, conversational commerce, chatbot marketing, social commerce, community building, podcast marketing, video marketing strategy, …
Use when the user wants to import, add, or update brand guidelines, voice and tone guides, restrictions, banned words, channel-specific styles, messaging frameworks, or visual identity rules.
Use when the user wants to create a live dashboard in Google Looker Studio connected to marketing data sources — auto-configured with relevant metrics, dimensions, and visualizations for the business …
Use when the user wants to configure regional or market settings for a brand — timezone, language, compliance rules, local platform preferences, currency, and business hours.
Use when the user needs to plan a webinar, virtual event, online workshop, livestream, or any digital event including promotion strategy, content planning, registration optimization, and post-event fo…
When the user wants to develop category strategies, execute sourcing events, or implement strategic procurement initiatives. Also use when the user mentions "category management," "sourcing strategy,"…