reforge-growth-series
Comprehensive growth methodology covering loops vs funnels, activation habits, retention analysis, and multi-channel growth strategies
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Comprehensive growth methodology covering loops vs funnels, activation habits, retention analysis, and multi-channel growth strategies
Leverage limited resources and exclusivity to drive value, prioritization, and strategic advantage
Map competitive positioning by clustering rivals with similar strategies when analyzing industry structure
Structure competitive prediction events with scoring, time limits, and teams to systematically improve forecast accuracy through accountability
Systematic approach to testing and prioritizing 19 customer acquisition channels using the Bullseye Framework to identify optimal traction
Optimize referral loops when evaluating whether viral growth can be a primary acquisition channel
Data-driven people operations combining freedom with analytics when building high-trust cultures
Use when optimizing website performance. Run Google Lighthouse audits via MCP to measure metrics, identify bottlenecks, and iterate on improvements.
Systematically measure and improve how frequently users return through cohort analysis and behavioral metrics to optimize for product-market fit
If someone asks what's on the list immediately, you grab what's on the desk (last items) plus retrieve what you filed (first items). Middle items were neither filed nor still on the desk.
The total cost—monetary, time, effort, psychological, and risk—that a customer incurs when changing from one product or service to another, creating defensive moats and pricing power for incumbents
Balance current business performance with emerging opportunities and future innovation by allocating resources across three time horizons of growth
Systematic 19-channel testing methodology using Bullseye Framework to identify the single best customer acquisition channel for your business
Mathematical framework for designing and measuring viral growth through viral coefficient, k-factor, viral loops, and retention-driven compounding
Traffic-First opportunity discovery. KILL funnel filters ideas by traffic channel, demand, competition, revenue, interest, MVP-ability. Outputs one idea + one channel recommendation.
Build, configure, and deploy Lightdash analytics projects. Supports both dbt projects with embedded Lightdash metadata and pure Lightdash YAML projects without dbt. Create metrics, dimensions, charts,…
Amplification that occurs when external input aligns with a system's natural frequency, where small well-timed efforts produce disproportionately large effects
Design defaults strategically or reduce switching costs when people disproportionately prefer current state
Predict price and quantity changes by analyzing how supply (what producers offer) and demand (what consumers want) interact at market equilibrium
Start new business relationships with trust and investment, but immediately match any breach. Return to cooperation as soon as they do. Make the pattern obvious through transparency.
Systematic approaches for discovering user needs, behaviors, and pain points through interviews, testing, observation, and surveys
VRIO Analysis evaluates resources and capabilities through four sequential tests to determine their strategic value. Only resources passing all four tests provide sustained competitive advantage.
Comprehensive rules for building effective startup websites and landing pages. Use when building, reviewing, or improving a startup homepage, landing page, or marketing site. Covers messaging, CTAs, s…
Research and analyze competitor apps on the Google Play Store. Extracts app metadata (title, description, rating, reviews, category, developer, version, price, installs) and downloads screenshots. Sup…