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This skill should be used when the user asks to "create report", "dashboard", "chart", "visualization", "analytics", "scheduled report", "export data", or any ServiceNow reporting and dashboard develo…
Use when the user wants to check the status of all active campaigns across platforms, including execution history, performance metrics, and pending approvals.
Use when a competitor makes a strategic positioning move — rebrand, new category creation, aggressive campaign, price change — and the user needs a counter-narrative playbook to respond.
Invoke when the user asks about earned media, press releases, journalist outreach, HARO/Connectively pitching, thought leadership, newsjacking, executive branding, or E-E-A-T authority building.
Use when the user wants to configure language settings — set primary and secondary languages, do-not-translate terms, translation service preferences, and locale formatting for the active brand.
Use when the user needs media pitch packages including pitch templates, target media lists, outreach strategy, or HARO/Connectively responses.
Use when the user needs a platform-specific social media strategy with content pillars, posting cadence, engagement tactics, and a growth plan.
Use when the user wants a technical SEO audit covering Core Web Vitals, crawlability, indexation, site architecture, page speed, mobile-first indexing, redirect health, structured data, or JavaScript …
Use when the user needs to design an A/B test, calculate sample size for an experiment, plan a multivariate test, create a testing hypothesis, or set up a CRO experimentation program.
Use when the user wants to configure the competitor alert system — set up notifications for competitor content changes, pricing changes, ad campaigns, social mention spikes, SERP feature changes, or p…
Use when the user wants to map the invisible buyer journey — understand how prospects discover and evaluate the brand through Reddit, AI chatbots, podcasts, word-of-mouth, and other untrackable channe…
Invoke when the user asks about customer journey mapping, funnel design, attribution modeling, funnel analysis, conversion path optimization, or identifying gaps in their marketing funnel.
Use when the user wants to test message variants — predict response rates, sentiment, and objections across audience segments before spending on real A/B tests or campaigns.
Use when the user wants to send an email campaign via SendGrid, Klaviyo, Customer.io, Brevo, or Mailgun, including personalization, A/B subject testing, and deliverability monitoring.
Use when the user wants to track SERP feature changes — monitor AI Overviews, People Also Ask, featured snippets, knowledge panels, local packs, and other SERP features for target queries.
Comprehensive X (Twitter) crisis monitoring and management for tech/SaaS brands. Covers full lifecycle from pre-crisis surveillance to post-crisis analysis. Use when monitoring brand sentiment, handli…
Invoke when the user asks about AI visibility, answer engine optimization, generative engine optimization, how their brand appears in ChatGPT/Perplexity/Google AI Overviews, citation optimization, ent…
Use when the user needs a detailed content brief with keyword targets, outline, structure, voice guidelines, and SEO requirements for a specific piece of content.
Invoke when the user asks about voice search optimization, visual search, conversational commerce, chatbot marketing, social commerce, community building, podcast marketing, video marketing strategy, …
Use when the user wants to import leads from forms, CSV files, or manual entry into their CRM, with deduplication, validation, and lead scoring.
Use when the user wants to track what AI engines say about their brand — detect narrative drift, misrepresentation, competitor narrative gains, and changes in how AI platforms describe the brand over …
Use when the user wants to set up or check keyword ranking monitoring — track target keyword positions daily or weekly, detect ranking drops, and alert on significant position changes.
Switch the active brand profile for multi-client/agency workflows. Use when the user wants to change which brand context is active.
Complete Neticle Data API integration for social media monitoring, sentiment analysis, mention tracking, KPI aggregation, chart data, and insights. Use this skill when the user needs to interact with …