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Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
Technical SEO audit methodology including crawlability, indexability, and Core Web Vitals analysis. Use when auditing pages or sites for technical SEO issues.
Minimum viable legal setup for business launches without expensive lawyers.
Jobs-to-be-Done framework for understanding customer motivations and building solutions that get "hired".
Customer interview question bank and synthesis templates for product discovery.
Use when planning product roadmaps with Now/Next/Later horizons. Not for feature prioritization (use pm-prioritization).
Analyze competitors, identify positioning weaknesses, and craft sharp differentiators with taglines and tweet-length pitches. Use when entering competitive markets or refining product positioning.
Craft irresistible offers using direct response marketing principles. Use when designing pricing offers, creating product bundles, building value stacks, or need risk reversal strategies. Includes 7-p…
Common patterns for extracting analytics data from GA4 and GSC with API handling
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Assumption mapping and product hypothesis testing frameworks for validating product ideas.
YC growth framework - identify One Metric That Matters, commit to 7% weekly growth, install public accountability. Focus-forcing system for early-stage startups.
Validate product-market fit through assumption testing, customer discovery, and MVP strategy.
Industry-specific pitfalls that kill new businesses, with prevention strategies.
Find bottom-of-funnel keywords with high purchase intent for any product. Use when targeting buyers ready to convert, planning conversion-focused content, or building high-intent keyword lists. Uses P…
Your guide to the marketing toolkit. Diagnoses where you are in your marketing journey and recommends the right skills, agents, and workflows to use next.
Correlate content attributes with GA4 and GSC metrics to identify performance drivers
Financial frameworks for bootstrapped startups. Triggers on cash management, runway, unit economics, hiring ROI, and capital allocation questions. Emphasizes profit as constraint, not goal.
Create powerful pitch closings with market insights, proprietary advantages, founder mission, and subtle FOMO triggers in under 45 seconds.
Feature prioritization frameworks - RICE scoring, ICE scoring, and Opportunity Solution Trees.
Build strategic plans for business goals. Creates one-page briefs with core objective, key milestones, leverage points, and risks. Use when setting direction, pitching initiatives, or aligning teams a…
Help founders run companies using contrarian principles with real examples from successful founders. Challenge standard advice designed for professional managers. Use when facing strategic decisions, …
Generate attention-grabbing hooks from 5 investor archetype perspectives. Use when writing headlines, social media openers, email subject lines, or ad copy and need multiple angle options. Each archet…
Build a custom marketing strategy through an interactive interview. Use when starting a new business, launching a product, or need a structured marketing plan. Develops positioning, audience targeting…