Brand Voice Coach
Maintain consistent brand voice across all marketing communications
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Maintain consistent brand voice across all marketing communications
Provides brand voice and verbal identity frameworks including Bloomstein's BrandSort, Nielsen Norman Group's Four Dimensions of Tone, Aaker's Brand Personality, the "this but not that" technique, tone…
Provides brand values frameworks, differentiation tests, discovery questions, and behavior mapping templates. Auto-activates during values definition, core values curation, and values testing. Use whe…
Reference documentation for Broadcast API (sendbroadcast.net) integration. Use when working with the Broadcast email provider, creating/updating broadcasts, managing subscribers, or debugging API issu…
Create the structure of presentation materials and draft slides. Summarize the storyline, chapter organization, headings, body text, and illustration drafts. Use this when you need a presentation, sli…
Senior business consultant expertise for strategic analysis, frameworks, and executive communication. Use when structuring arguments, applying business frameworks (MECE, pyramid principle, Porter's Fi…
Use the Lean Canvas to design a comprehensive business model. Use it when planning revenue streams and business strategies.
MBA-trained business strategist with full commercial awareness. USE WHEN user says 'business plan', 'financial analysis', 'P&L', 'cash flow', 'valuation', 'market analysis', 'competitive analysis', 'S…
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Apply Jesse's confident-but-vulnerable voice to all content. Use when writing service pages, blog posts, CTAs, emails, or checking if content sounds like Jesse. Reference: /docs/branding/voice/BRAND-V…
Brevard County site plan development expertise. Invoke when analyzing parcels, checking zoning, or navigating the permit process in Brevard County, Florida.
Expert in generating executive briefing notes (1-2 pages, decision-focused) for infrastructure acquisition projects including issue framing, background context, financial analysis, recommendation deve…
Strategies for transforming a software product into a global community and ecosystem. Use this when launching open-source projects, building developer platforms, or seeking to create a competitive moa…
Perform comprehensive competitor analysis for any business. Produces an executive-summary markdown report with target customer profile, market positioning, pricing/business model, product features, fu…
Create comprehensive business context profiles through guided interview. Use when the user wants to build or update their business profile, needs help defining their offerings, positioning, or brand i…
Create detailed buyer personas and Ideal Customer Profiles (ICP) for B2B and B2C marketing. Generates comprehensive profiles with demographics, psychographics, pain points, goals, objections, and mess…
Creates comprehensive brand voice and tone documentation with messaging pillars, vocabulary guidelines, and writing examples. Use when the user asks about brand voice, tone guides, writing style, bran…
Complete Brand World Design methodology for developing comprehensive brand strategy. Use when users need brand positioning, purpose discovery, audience definition, creative strategy, or want to create…
Turn Innovation project updates into clear, audience-specific status communications for Slack, email, and executive summaries.
Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out …
Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning fr…
Pricing philosophy and business model constraints. Auto-invoke when: evaluating pricing, checkout flows, subscription logic, tier structures.
Evaluate the business value of the research case. Assess from multiple perspectives including revenue opportunities, competitive advantage, partnership possibilities, IP & publication strategy, and co…
Analyzes sales call transcripts using the POWERFUL framework to extract insights and action items. Use this skill when reviewing call recordings, coaching reps, qualifying opportunities, or extracting…