Ads Management

Paid advertising campaign creation, optimization, and performance tracking.

When to Use

Paid ad campaign creation
Ad copywriting
Audience targeting setup
Budget optimization
A/B testing strategy
ROAS/CPA tracking
Platform-specific ads

Core Capabilities

Platform Specifications

Load: references/platform-specs.md

Ad Copy Templates

Load: references/ad-copy-templates.md

Audience Targeting

Load: references/audience-targeting.md

Optimization Playbook

Load: references/optimization-playbook.md

Quick Reference

| Platform | Ad Types | Min Budget | |----------|----------|------------| | Google | Search, Display, Video | $10/day | | Meta | Feed, Stories, Reels | $5/day | | LinkedIn | Sponsored, Message | $10/day | | TikTok | In-Feed, TopView | $20/day |

Key Metrics: CTR, CVR, CPC, CPM, ROAS, CPA

Workflow

Campaign Setup

Define objective (awareness/traffic/conversions)
Set budget and schedule
Create audience segments
Write ad copy variations
Design creatives
Set up tracking pixels
Launch and monitor

Optimization Cycle

Review performance (daily)
Pause underperformers
Scale winners
Test new variations
Adjust bids/budgets

Output Format

## Ad Campaign: [Name]

**Platform:** [Google/Meta/etc.]
**Objective:** [Conversions/Traffic/etc.]
**Budget:** $[X]/day
**Audience:** [Targeting details]

### Ad Copy
Headline: [text]
Description: [text]
CTA: [button text]

### Targeting
[Audience specs]

Report Output

Activate: assets-organizing skill for report file paths

Ads reports go to assets/reports/ads/{date}-{platform}-report.md

Skill Dependencies

Related Skills: creativity, assets-organizing (report organization)

Best Practices

Start small, scale winners
Test one variable at a time
Audience > Creative > Copy
Track conversions, not clicks
Negative keywords/exclusions matter