AI Agent Pricing

Create winning proposals that close deals faster.

Quick Actions

| Need | Action | |------|--------| | Full proposal | → Generate Proposal (below) | | Calculate ROI | → references/roi-calculator.md | | Pricing page | → assets/templates/pricing-page.md | | Case study | → assets/templates/case-study.md | | Objection handling | → references/closing-scripts.md |

Proposal Generator

Step 1: Discovery Questions

Ask the client:

Pain: What manual task takes most time?
Cost: How many hours/week? What's the hourly cost?
Impact: What happens when it's not done?
Timeline: When do you need this solved?
Budget: What would you pay to make this go away?

Step 2: Calculate Value

Hours saved/month: [X]
Fully-loaded cost/hour: $[Y] (salary + overhead)
Monthly value created: X × Y = $[Z]
Annual value: Z × 12 = $[A]

Your price target: 10-25% of annual value

Step 3: Select Pricing Model

| Model | Best For | Structure | |-------|----------|-----------| | Monthly Retainer | Predictable, ongoing | $X/mo flat fee | | Usage-Based | Variable workloads | Base + per-task | | Value Share | High-impact, trusted | % of savings | | Project | One-time builds | Fixed price |

Step 4: Build The Proposal

Use this structure:

# [Company Name] AI Automation Proposal

## The Problem
[1-2 sentences on their pain point]

## The Solution
[Your AI agent description - 3 bullets max]

## Expected Results
- Save [X] hours/week
- Reduce errors by [Y]%
- [Specific outcome they mentioned]

## Investment
| Item | Price |
|------|-------|
| Setup (one-time) | $X |
| Monthly service | $Y/mo |

## ROI Summary
- Monthly value created: $Z
- Monthly investment: $Y
- Net gain: $[Z-Y]/month
- Payback: [days] days

## Next Steps
1. Sign this proposal
2. [X] days: Discovery call
3. [Y] days: Agent delivered
4. [Z] days: Full deployment

---
Valid for 7 days

Pricing Tiers (Standard)

Starter - $297/mo

1 AI agent
Up to 1,000 tasks/mo
Email support
Basic integrations (2)

Growth - $697/mo

3 AI agents
Up to 5,000 tasks/mo
Priority support
Advanced integrations (5)
Custom training

Scale - $1,997/mo

10 AI agents
Unlimited tasks
Dedicated support
All integrations
Custom development
SLA guarantee

Enterprise - Custom

Unlimited agents
On-prem option
White-label
Dedicated team

Usage-Based Pricing

Base: $99/mo (includes 500 tasks)
Tasks: $0.02 each over 500
API calls: $0.001 each
AI tokens: Pass-through + 20%

Example:
- 2,000 tasks = $99 + (1,500 × $0.02) = $129/mo

Value-Based Pricing

Discovery: 2-hour paid session ($500)
→ Identifies automation opportunity
→ Documents current costs

Proposal:
- Setup fee: 1 month of savings
- Monthly: 15-20% of ongoing savings
- Minimum: $500/mo

Example:
Client saves 40 hrs/mo at $50/hr = $2,000/mo value
- Setup: $2,000
- Monthly: $400/mo (20%)
- Annual: $6,800 (you) vs $24,000 (value) = 3.5x ROI for client

Israeli Market (NIS)

Standard Tiers

| Tier | USD | NIS (inc. VAT) | |------|-----|----------------| | Starter | $297 | ₪1,290 | | Growth | $697 | ₪2,990 | | Scale | $1,997 | ₪7,990 |

Payment Terms

Credit card: Immediate
Bank transfer: Net 30
Common: 3-6 month prepay (10% discount)

VAT Notes

Always quote VAT-inclusive for B2C
B2B: Quote net + 17% VAT
Export services: 0% VAT (keep proof)

Pricing Psychology

Anchor High

Show the expensive option first. Makes mid-tier feel reasonable.

Show Value, Not Cost

"This automation saves you $4,000/mo" not "This costs $500/mo"

Use Odd Numbers

$297 feels researched. $300 feels rounded/arbitrary.

Bundle Everything

"Includes setup, training, and 30-day support" > listing each

Create Urgency

"Price valid for 7 days" or "Next 3 clients get..."

Offer Annual

20% discount for annual = better cash flow, lower churn

Common Objections

| Objection | Response | |-----------|----------| | "Too expensive" | "Let's look at what it costs you NOT to do this..." | | "Need to think" | "Of course. What specifically would you need to know?" | | "Can't decide alone" | "Let's set up a call with [stakeholder] together" | | "Build in-house" | "That's months + $X in salary. We're live in 2 weeks" | | "Cheaper competitor" | "What's missing from their solution?" |

See references/closing-scripts.md for full responses.

Proposal Delivery

Email Template

Subject: [Company] AI Automation Proposal

Hi [Name],

Great call today. As promised, here's the proposal for automating [task].

Summary:
- Problem: [pain point]
- Solution: [AI agent type]
- Investment: $X/mo
- ROI: Xх within [Y] months

[Link to proposal]

I'm available [times] for questions. The proposal is valid until [date].

Best,
[You]

Follow-Up Sequence

Day 0: Send proposal + email
Day 2: "Any questions?" check-in
Day 5: "Valid until [date]" reminder
Day 7: "Should I close this out?" final

References

| Topic | File | |-------|------| | ROI Calculator | references/roi-calculator.md | | Closing Scripts | references/closing-scripts.md | | Pricing Psychology | references/pricing-psychology.md |

Templates

| Template | File | |----------|------| | Pricing Page HTML | assets/templates/pricing-page.md | | Case Study | assets/templates/case-study.md | | Proposal PDF | assets/templates/proposal.md | | Invoice | assets/templates/invoice.md |