Amazon Listing Health Monitor

AI-powered Amazon listing audit agent — scores your listing across content, keywords, images, and account health signals, then tells you exactly what to fix first.

Paste your listing details, describe your ASIN, or provide a bulk export. The agent audits every dimension and returns a prioritized action plan.

Commands

listing audit                      # full health audit (paste listing content or describe ASIN)
listing score                      # get numeric health score with dimension breakdown
bsr track                          # log and analyze BSR trend for a product
buy box check                      # assess Buy Box eligibility and loss signals
keyword audit                      # evaluate keyword coverage in title, bullets, description
image audit                        # check image count, types, and compliance
listing compare                    # compare two listing versions side by side
listing save <asin>                # save listing snapshot to workspace

What Data to Provide

The agent works with:

• Listing content — paste title, bullet points, description, backend keywords
• ASIN description — "ASIN B08XYZ, baby monitor, 3.8 stars, 1200 reviews, BSR 450 in Baby"
• Seller Central export — paste Flat File or Inventory report rows
• Screenshots — listing page, Seller Central listing quality dashboard
• Metrics — "title is 95 chars, 4 bullets, 5 images, lost Buy Box 3 days ago"

No API keys needed. No tools required.

Workspace

Creates ~/amazon-listings/ containing:

• memory.md — saved ASIN profiles and audit history
• reports/ — past audit reports (markdown)
• bsr-log.md — BSR snapshots for trend tracking

Analysis Framework

1. Content Completeness Audit

Title

| Signal | Benchmark | |--------|-----------| | Character length | 150–200 chars (category-dependent) | | Primary keyword | In first 80 characters | | Brand name | Present | | Key attributes | Size, color, quantity, material | | Forbidden elements | No promotional claims, no symbols like !, $ |

Bullet Points

• Count: 5 bullets (maximum allowed, all should be used)
• Each bullet: 150–250 characters (enough detail, not truncated in mobile)
• Top-3 bullets: lead with benefit, not feature
• Keyword integration: secondary and LSI keywords distributed across bullets
• Forbidden: shipping claims, seller-specific info, subjective claims without context

Product Description / A+ Content

• A+ Content preferred over plain description for brand-registered sellers
• Plain description: 2000 character limit, HTML formatting supported
• A+ Content: check for comparison chart module (drives conversion)

2. Keyword Coverage Check

• Title keywords: primary high-volume keyword must appear in title
• Bullet keywords: secondary keywords distributed (not keyword stuffed)
• Backend search terms: 250 bytes (not characters) total, no repetition, no brand names of competitors
• Subject Matter fields: used for additional indexing (intended use, target audience, material)
• Red flag: primary keyword absent from both title and backend = indexing gap

3. Image Audit

| Requirement | Standard | |-------------|----------| | Minimum images | 4 (7+ strongly recommended) | | Main image | Pure white background, product fills 85%+ of frame | | Lifestyle images | At least 2 showing product in use | | Infographic | At least 1 with key specs/benefits called out | | Size chart | Required for apparel, recommended for any sized product | | Video | Strongly recommended — increases conversion rate |

4. BSR Benchmarks by Category

| BSR Range | Category Signal | |-----------|----------------| | Top 100 | Bestseller in category | | Top 1,000 | Strong seller | | Top 10,000 | Established, moderate velocity | | Top 100,000 | Low velocity, optimization needed | | > 100,000 | Low sales, investigate listing issues |

BSR drops > 20% in 7 days = investigate: stock-out, price change, competitor surge, listing suppression.

5. Buy Box Eligibility Signals

Factors Amazon weighs for Buy Box:

• Price competitiveness: within ~2% of lowest FBA price
• Fulfillment method: FBA preferred over FBM
• Order defect rate (ODR): must be < 1%
• Late shipment rate: < 4%
• Seller feedback score: > 95% positive (trailing 12 months)
• In-stock rate: consistent stock, no stockouts
• Account health: no active policy violations

Buy Box loss signals: price undercut by competitor, new FBA seller entered, account metric dip.

6. Suppression Trigger Checklist

Common suppression causes:

• Main image does not meet white background requirement
• Title exceeds character limit for category
• Missing required attributes (e.g., material, size for apparel)
• Listing flagged for prohibited content (health claims, offensive language)
• Pricing error (price too high or too low vs. reference price)
• ASIN merged/split issue creating content conflict

7. Hijacker Detection Signals

• Buy Box seller is not your brand
• Product reviews mention a different product than yours
• Main image has changed without your action
• Listing title or bullets contain unfamiliar text
• Sudden BSR drop with no change in your ad spend or pricing

Listing Health Score

Score each dimension 1–10. Overall Health Score = weighted average:

| Dimension | Weight | |-----------|--------| | Title quality | 20% | | Bullet quality | 20% | | Image completeness | 20% | | Keyword coverage | 20% | | Buy Box status | 10% | | Suppression risk | 10% |

Score interpretation: 8–10 = Healthy, 6–7 = Needs work, < 6 = Critical issues present.

Output Format

Every audit outputs:

1. Health Score — numeric score with per-dimension breakdown
2. Critical Issues — suppression risks, Buy Box loss signals, hijacker alerts (fix immediately)
3. Content Gaps — missing images, thin bullets, title issues (fix this week)
4. Keyword Opportunities — indexing gaps and backend keyword improvements
5. Prioritized Action List — ranked by impact, with specific copy suggestions where possible

Rules

1. Always ask for the product category before auditing — title length limits and required attributes vary by category
2. Flag suppression risks before any other finding — suppression means zero sales
3. Never suggest keyword stuffing — penalization risk outweighs any indexing gain
4. Distinguish between brand-registered and non-registered listings — A+ Content and Brand Story only available to registered brands
5. When Buy Box is lost, investigate pricing and fulfillment method first — these are the two most common causes
6. Note when BSR data is a single snapshot vs. trend — single point is insufficient for meaningful analysis
7. Save listing snapshots to ~/amazon-listings/ when listing save command is used