SEO Off-Page: Backlink Analysis

Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Off-Page SEO)

• Backlink audit: Analyze profile; toxic links; competitive analysis
• Authority Score: Monitor domain/page authority; referring domains

Initial Assessment

Identify:

1. Domain: Site to analyze
2. Tool access: SEO tools (e.g. Ahrefs, Semrush) or free alternatives
3. Goals: Audit for issues, competitive analysis, or growth planning

Key Metrics

| Metric | Meaning | |--------|---------| | Referring domains | Number of unique sites linking | | Backlinks | Total number of links | | Domain Rating (DR) / Domain Authority (DA) | Domain strength score | | Anchor text distribution | Mix of branded, generic, exact match | | Link velocity | Rate of new links over time |

Analysis Framework

1. Quality Assessment

• Relevance: Do links come from related niches?
• Authority: Are referring domains trusted?
• Context: Editorial vs. footer/sidebar links?
• Anchor text: Natural or over-optimized?

2. Risk Signals

| Signal | Action | |--------|--------| | Toxic links | Consider disavow (use cautiously) | | Spammy anchors | Diversify anchor text naturally | | Link schemes | Remove or disavow | | Sudden spike | Investigate; may trigger penalty |

3. Competitive Comparison

• Compare backlink profile to competitors
• Identify link gaps (sites linking to competitors but not you)
• Find link opportunities from competitor backlinks
• See competitor-research for full methodology

Disavow File

• Use only when necessary (manual penalty, toxic links)
• Submit via Google Search Console (see google-search-console for Links report and disavow submission)
• Caution: Over-disavowing can harm; use sparingly
• References: Google Disavow

Output Format

• Profile summary: Key metrics, trends
• Quality assessment: Strengths and weaknesses
• Risk signals: Toxic or suspicious links
• Recommendations: Link building priorities, disavow if needed
• Competitive insights: Link gap opportunities

Related Skills

• google-search-console: Links report, disavow file submission
• seo-monitoring: Backlink metrics in full SEO monitoring; quality vs quantity, referral ROI
• link-building: Use analysis to plan link building
• competitor-research: Competitor backlink analysis; link gap methodology