Wave Artisans Brand Kit

Quick Reference

Palette: Gray-driven — no single primary color
Background: #F5F5F7 (subtle light gray)
Body font: Nunito Sans (assets/fonts/body.ttf)
Heading font: Nunito Sans Bold (assets/fonts/heading-bold.ttf)
Page format: A4
Text color: #1C1C1E (never pure black)

Assets

Use the manifest at assets/manifest.json as the programmatic entry point.

Fonts

Four roles: heading, body, mono. All TTF files in assets/fonts/.

| Role | Family | Weight | File | |------|--------|--------|------| | Heading | Nunito Sans | regular | heading.ttf | | Heading | Nunito Sans | bold | heading-bold.ttf | | Body | Nunito Sans | regular | body.ttf | | Body | Nunito Sans | italic | body-italic.ttf | | Body | Nunito Sans | bold | body-bold.ttf | | Body | Nunito Sans | bold italic | body-bold-italic.ttf | | Mono | Fira Code | regular | mono.ttf |

Logos

Variants: full lockup and mark, each in color and white. Files in assets/logos/. Use logo-full-color.svg as default.

| Variant | Color | White | |---------|-------|-------| | Full lockup | logo-full-color.svg/.png | logo-full-white.svg/.png | | Mark | logo-mark-color.svg/.png | logo-mark-white.svg/.png | | Favicon | favicon.png (512x512) | — | | Wordmark | wordmark.svg | — |

PDF Templates

Pre-designed pages in assets/templates/pdf/. Content placement defined in assets/templates/pdf/zones.json.

Select from templates: cover-front, cover-back, page-content, page-blank, section-divider, color-primary, color-accent.

Patterns

Find decorative assets in assets/patterns/: pattern-01.svg/.png, divider-line.svg.

Design Tokens

For full token definitions (color palette, type scale, spacing grid, shadows), see references/tokens.md.

Key Design Principles

Nunito Sans for both headings (bold) and body (regular) — single-family harmony
Gray-driven identity: no single primary color, the gray itself is the brand
Subtle light gray backgrounds (#F5F5F7) with near-black text (#1C1C1E)
Semantic colors used as-needed for accent and categorization
Apple-minimalist: clean font hierarchy, no decorators/lines, perfect typography and spacing

Imagery Guidelines

Style: Artistic black and white — inspired by Peter Lindbergh and Ellen von Unwerth
Color treatment: Black and white exclusively
Corner radius: 4pt
Subjects: Surf culture, shapers, young entrepreneurs, top-model-class beauty
Avoid: Color photography, corporate imagery, generic stock photos
AI prompt prefix: high-contrast black and white photography in the style of Peter Lindbergh and Ellen von Unwerth, dramatic lighting, editorial fashion composition, breathtaking beauty, raw emotion, film grain, unretouched natural skin, soulful portraits
Grounding references: Peter Lindbergh, Ellen von Unwerth (use with enable_web_search: true)

Chart Guidelines

Palette: Gray-only — no color in charts, matching the brand's monochrome identity
Sequential: Light-to-dark gray (7 stops from #F5F5F7 to #48484A)
Diverging: Symmetric gray gradient through white center
Highlight color: #1C1C1E (near-black) on #FFFFFF contrast
Figure background: #F5F5F7 (matches page background), plot area #FFFFFF
Charts use brand typography tokens (h3 for titles, body-sm for axis labels, caption for ticks/legends)

Usage with PDF Factory

Pass this skill's directory path as --brand to render.py and compose.py
Scripts read assets/manifest.json for fonts, logos, templates, and tokens
The manifest.json["tokens"] section drives all styling — colors and type scale
Zone overlays on covers/dividers use tokens for font, size, color, and alignment
SVG logos from assets/logos/ are rendered as vectors on cover pages
Content pages are styled via dynamically generated CSS from the same tokens

Keep manifest.json["tokens"] in sync with references/tokens.md.