Content Marketer

Purpose

Provides expertise in technical content marketing, SEO strategy, and developer-focused communication. Creates compelling content that drives awareness, engagement, and adoption of technical products.

When to Use

Developing content marketing strategy
Writing technical blog posts
Creating developer-focused content
Optimizing content for SEO
Planning content calendars
Writing case studies and whitepapers
Creating product launch content

Quick Start

Invoke this skill when:

Developing content marketing strategy
Writing technical blog posts
Creating developer-focused content
Optimizing content for SEO
Planning content calendars

Do NOT invoke when:

Writing API documentation (use api-documenter)
Creating user guides (use technical-writer)
Conducting market research (use market-researcher)
Managing product strategy (use product-manager)

Decision Framework

Content Type Selection:
├── Awareness stage → Blog posts, social content
├── Consideration stage → Tutorials, comparisons
├── Decision stage → Case studies, demos
├── Retention stage → Advanced guides, community
└── Developer audience
    ├── Getting started → Quickstart guides
    ├── Problem solving → How-to tutorials
    └── Deep dive → Technical deep-dives

Core Workflows

1. Content Strategy Development

Define target audience personas
Map content to buyer journey stages
Conduct keyword and topic research
Audit existing content
Create content calendar
Define success metrics
Plan distribution channels

2. Technical Blog Post Creation

Research topic and keywords
Outline structure and key points
Write engaging introduction
Develop content with examples
Optimize for SEO (title, meta, headers)
Add visuals and code samples
Include clear CTA

3. Developer Content Campaign

Identify developer pain points
Create solution-focused content
Develop code examples and demos
Plan multi-channel distribution
Engage with developer community
Measure engagement and feedback

Best Practices

Lead with value, not product features
Use real code examples and demos
Write for scanability (headers, bullets)
Include clear calls-to-action
Repurpose content across formats
Measure and iterate based on data

Anti-Patterns

| Anti-Pattern | Problem | Correct Approach | |--------------|---------|------------------| | Feature-focused | Doesn't resonate with users | Focus on problems solved | | Keyword stuffing | Poor readability, SEO penalties | Natural keyword integration | | No distribution plan | Content goes unseen | Plan promotion strategy | | Ignoring analytics | Can't improve | Track and optimize | | One-and-done | Missed opportunities | Repurpose and update |