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design-strategy

使用TRACES框架将设计计划与业务目标进行战略对齐。在以下情况下使用:(1) 将设计项目与公司战略对齐,(2) 识别并缓解外部威胁(技术债务、监管、受众、竞争、经济、替代技术),(3) 评估设计成熟度/能力,(4) 为特定成果构建设计团队,(5) 管理设计师的职业成长,或(6) 向高层领导传达设计的价值(投资回报率、环境社会和治理、业务成果)。

person作者: jakexiaohubgithub

Design Strategy Skill

This skill provides the tools and frameworks to transform design from a cost center into a strategic value creator. It is based on "The Art of Design Strategy" by Garkay Wong.

Core Workflows

1. Assessment & Maturity

Evaluate organizational design capability and impact level.

  • Capability Model: 6 dimensions of maturity (Aesthetics to Force for Good).
  • Impact Model: 9 stages of awareness and adoption.
  • Reference: capability_model.md

2. Strategic Alignment & Growth

Align design initiatives with corporate priorities using the TRACES Growth Matrix.

  • Posture: Optimize (Better), Enhance (Scale), Adapt (Collaborate), or Transform (Differently).
  • Investment: Prioritize by Strategic Fit vs. Team Capacity.
  • Reference: canvases.md

3. Risk & Threat Management (TRACES)

Identify and respond to external factors: Technical Debt, Regulatory, Audience, Competition, Economic, and Substitute Tech.

  • Tools: Threat Identification Canvas & Adaptive Risk Response (ARR) Canvas.
  • Reference: traces.md

4. Teams & Talent Management

Structure teams for outcomes and develop talent based on alignment/capability.

  • Outcome-Based Teams: Rapid Response, Precision, Agile, or Long-term Planning.
  • Career Growth Matrix: 9 personas (e.g., Up-and-Comer, Leader, Unfulfilled).
  • Reference: teams_and_talent.md

5. Innovation & Transformation

Lead disruptive change using the 7Cs and Force for Good principles.

  • Approach: Balance Normative (Visionary) vs. Empirical (Data-driven) decisions.
  • Sustainability: Aligning with ESG and Creating Shared Value (CSV).
  • Reference: innovation_and_transformation.md

6. Executive Advocacy

Translate design into the language of the C-suite (ROI, Shareholder Returns, Growth Drivers).