eComm AI Voice Agent 📞

A production-ready, 12-workflow AI voice agent system for eCommerce businesses. Handles order confirmation calls, customer support, returns, retries, and outbound campaigns — fully automated.

Problem

eCommerce businesses (especially COD-heavy markets) lose 20-40% of orders to fake orders, no-shows, and unconfirmed deliveries. Manual confirmation calls are expensive and don't scale.

This system automates the entire confirmation and support lifecycle using AI voice calls.

What's Included

12 Production Workflows

| # | Workflow | Function | |---|----------|----------| | 01 | Order Intake | Webhook receives new orders, validates, routes by payment type | | 02 | COD Confirmation Call | AI voice call to confirm cash-on-delivery orders | | 03 | Prepaid Confirmation | SMS confirmation + optional high-value voice call | | 04 | Call Result Handler | Processes Vapi callbacks, routes by outcome | | 05 | Retry Engine | Auto-retries unanswered calls on schedule | | 06 | WhatsApp/SMS Fallback | Multi-channel fallback for unreachable customers | | 07 | Returns & FAQ Handler | Intent-based routing for support queries | | 08 | Order Status Updater | Syncs status back to Shopify/WooCommerce | | 09 | CRM & Sheet Logger | Central event logging + HubSpot sync | | 10 | Outbound Campaign | Proactive engagement for unconfirmed orders | | 11 | Daily Report | Automated metrics email to admin | | 12 | Customer Callback | Inbound call queue management |

Architecture

Shopify/WooCommerce Order
    │
    ▼
Workflow 01: Order Intake & Routing
    │
    ├── COD Order ──► Workflow 02: AI Voice Call
    │                     │
    │                     ▼
    │               Workflow 04: Parse Call Result
    │                     │
    │                     ├── Confirmed → Fulfill
    │                     ├── Declined → Cancel
    │                     └── No Answer → Workflow 05: Retry
    │                                         │
    │                                         └── Max retries → Workflow 06: SMS/WhatsApp
    │
    ├── Prepaid ──► Workflow 03: SMS + Optional Call
    │
    └── All Events ──► Workflow 09: Central Logger
                            │
                            ├── Google Sheets (Orders, Call Log, Customers)
                            └── HubSpot CRM (optional)

Scheduled:
├── Workflow 05: Retry Engine (configurable intervals)
├── Workflow 08: Status Sync (periodic)
├── Workflow 10: Outbound Campaigns (2-hourly, 9AM-7PM)
└── Workflow 11: Daily Report (once daily)

Required n8n Credentials

You must create these credentials in your n8n instance before importing:

| Credential Type | Used For | Placeholder in JSON | |----------------|----------|---------------------| | Google Sheets OAuth2 | Order tracking, call logs, customer CRM | YOUR_GOOGLE_SHEETS_CREDENTIAL_ID | | SMTP (Gmail or custom) | Daily report emails | YOUR_SMTP_CREDENTIAL_ID |

All other API keys are configured via n8n environment variables (see below).

Quick Start

1. Prerequisites

n8n v2.4+ (self-hosted)
Vapi.ai account (AI voice calls)
Twilio account (SMS + phone numbers)
Google Sheets OAuth2 credentials
Shopify or WooCommerce store

2. Environment Variables

# Google Sheets
ECOMM_ORDERS_SHEET_ID=your-sheet-id
ECOMM_CALL_LOG_SHEET_ID=your-sheet-id
ECOMM_CUSTOMERS_SHEET_ID=your-sheet-id

# Vapi AI Voice
VAPI_API_URL=https://api.vapi.ai
VAPI_API_KEY=your-vapi-key
VAPI_COD_ASSISTANT_ID=your-assistant-id

# Twilio
TWILIO_ACCOUNT_SID=your-sid
TWILIO_PHONE_NUMBER=+1234567890
TWILIO_AUTH_HEADER=Basic base64encoded
TWILIO_API_URL=https://api.twilio.com/2010-04-01

# Inter-workflow routing
N8N_WEBHOOK_BASE=https://your-n8n-instance.com/webhook

# Email addresses
ECOMM_FROM_EMAIL=orders@yourbusiness.com
ECOMM_OWNER_EMAIL=owner@yourbusiness.com
ECOMM_STAFF_EMAIL=staff@yourbusiness.com

# Optional
HUBSPOT_API_KEY=your-key
OPENAI_API_KEY=your-key
SHOPIFY_STORE_URL=https://your-store.myshopify.com
SHOPIFY_ACCESS_TOKEN=your-shopify-access-token
WOOCOMMERCE_STORE_URL=https://your-store.com
WOOCOMMERCE_AUTH_HEADER=Basic base64encoded
WHATSAPP_API_URL=https://graph.facebook.com/v17.0/YOUR_PHONE_ID
WHATSAPP_API_TOKEN=your-whatsapp-token
ECOMM_CONFIRM_BASE_URL=https://your-store.com/confirm

3. Sheet Setup

Create 3 Google Sheets with these tabs:

Orders: order_id, customer_name, phone, email, amount, payment_type, status, created_at
Call Log: call_id, order_id, phone, outcome, transcript, duration, created_at
Customers: customer_id, name, phone, email, total_orders, last_order_date

4. Import Workflows

Import all 12 workflow JSON files into n8n. Update webhook paths (all prefixed ecomm-ai/).

5. Configure Vapi Assistant

Create a Vapi assistant for COD confirmation with your business script, voice, and language settings.

Use Cases

COD-heavy eCommerce (South Asia, Middle East, Africa) — Confirm orders before shipping
High-ticket items — Voice confirmation for orders above threshold
Subscription businesses — Renewal confirmation calls
B2B order confirmation — Verify large purchase orders
Appointment businesses — Confirm bookings (dentists, salons, clinics)

Revenue Potential

For store owners: Reduce fake orders by 30-50%, saving $1,000-10,000+/month
As a service: Charge $500-2,000/month per client for managed voice confirmation
Per-call pricing: $0.50-2.00 per successful confirmation call

Customization

Voice: Change Vapi assistant for different languages/accents
Script: Customize confirmation dialogue in Vapi dashboard
Channels: Enable/disable WhatsApp, SMS, Email fallbacks
Retry logic: Configure max attempts and intervals
Reporting: Customize daily report metrics and recipients

Requirements

n8n v2.4+ (self-hosted recommended for webhook reliability)
Vapi.ai account ($0.05-0.10 per minute of voice)
Twilio account ($0.0075 per SMS)
Google Sheets API credentials
Shopify/WooCommerce webhook access