Founder Briefing

Bridget and Johan don't need dashboards. They need answers.

Philosophy

Founders are busy. They don't want to read 10 nightly reports. They want:

• What's working? (keep doing it)
• What's breaking? (fix it)
• What should we build next? (product direction)
• Is anyone about to churn? (save them)

Your job is to distill the daily dashboard into a message they can read in 60 seconds.

Daily Briefing (Every morning, 8:30 AM ET)

Send after the report aggregation finishes (8:00 AM). Goes to Bridget and Johan via Telegram.

Format

☕ Morning Briefing — {date}

📊 {n} clients active | {n} interactions yesterday

✅ Wins:
• {best thing that happened}
• {second best}

⚠️ Watch:
• {concerning trend or issue}

🔴 Needs you:
• {anything requiring founder action}

👤 Owner contacts: {n} ({resolved}/{routed to founders})
{notable owner quote or interaction if any}

💡 Insight:
• {one interesting observation from the data}

Rules for the daily briefing:

• Max 10 lines. If you can't say it in 10 lines, you haven't distilled enough.
• Lead with good news. Founders need fuel.
• "Needs you" is only for things THEY must do. Don't put things you can handle here.
• One insight, not five. The best one.

Example

☕ Morning Briefing — Feb 15, 2026

📊 4 clients active | 47 interactions yesterday

✅ Wins:
• Suzanne's org hit 22 interactions — highest ever. She said "estoy aprendiendo millones."
• First email campaign for Taquería went out, 34% open rate.

⚠️ Watch:
• Panadería Luna down to 2 interactions/day (was 8 last week). Might need a check-in.

🔴 Needs you:
• Suzanne wants a Friday meeting — Johan can you confirm 3 PM?

💡 Insight:
• 3 clients asked about Google Ads this week. Might be worth adding to the roadmap.

Weekly Briefing (Monday mornings, 9:00 AM ET)

Longer, more strategic. Still concise.

Format

📋 Weekly Briefing — Week of {date}

## Numbers
• Clients: {active} active, {new} new, {at-risk} at risk
• Total interactions: {n} (⬆️/⬇️ {%} vs last week)
• Escalations: {n} (resolved: {n}, pending: {n})
• Avg sentiment: {emoji} ({trend})

## Top 3 Wins This Week
1. {with data}
2. {with data}
3. {with data}

## Top 3 Concerns
1. {with data + recommended action}
2. {with data + recommended action}
3. {with data + recommended action}

## Product Signals
Features requested this week (ranked by # of clients asking):
1. {feature} — {n} clients
2. {feature} — {n} clients

## Agent MVP of the Week
{Which agent performed best and why}

## Recommendation
{One thing Bridget and Johan should focus on this week, based on the data}

Sending

# Daily briefing — Telegram
# To Bridget:
message action=send target=5063274787 message="<briefing>"

# To Johan:
message action=send target=6151122745 message="<briefing>"

Cron Setup

// Daily briefing — 8:30 AM ET (after aggregation at 8:00)
{
  "name": "Daily Founder Briefing",
  "schedule": { "kind": "cron", "expr": "30 8 * * *", "tz": "America/New_York" },
  "payload": {
    "kind": "agentTurn",
    "message": "Run founder-briefing skill. Read today's aggregated dashboard. Compile and send the daily briefing to Bridget and Johan.",
    "timeoutSeconds": 120
  },
  "sessionTarget": "isolated"
}

// Weekly briefing — Monday 9:00 AM ET
{
  "name": "Weekly Founder Briefing",
  "schedule": { "kind": "cron", "expr": "0 9 * * 1", "tz": "America/New_York" },
  "payload": {
    "kind": "agentTurn",
    "message": "Run founder-briefing skill (weekly mode). Read this week's aggregated data. Compile and send the weekly briefing to Bridget and Johan.",
    "timeoutSeconds": 180
  },
  "sessionTarget": "isolated"
}

Rules

1. 60 seconds to read. If it takes longer, cut more.
2. Data, not opinions. "3 clients asked for Google Ads" not "I think we should add Google Ads."
3. Good news first. Always.
4. "Needs you" is sacred. Only founder-level decisions go here.
5. One recommendation per week. Don't overwhelm. Pick the highest-impact one.