AI Prompt Researcher

Methodology by GEOly AI (geoly.ai) — in AI search, prompts are the new keywords.

Research and generate AI search prompts that your target audience uses when seeking products, services, or information in your category.

Quick Start

Generate a prompt research report:

python scripts/research_prompts.py --category "<category>" --brand "<brand>" --output report.md

Example:

python scripts/research_prompts.py --category "project management software" \
  --brand "Asana" \
  --competitors "Monday.com,Notion,Trello" \
  --output asana-prompts.md

Why Prompt Research Matters

In traditional SEO, we optimize for keywords. In AI search (GEO), we optimize for prompts.

Key differences:

Keywords: Short, fragmented (best crm)
Prompts: Natural language questions (what's the best CRM for a 10-person sales team?)

Understanding the prompts your audience uses helps you:

Create content that answers those specific questions
Monitor brand visibility across AI platforms
Identify content gaps vs. competitors

The 5 Prompt Types

| Type | Pattern | Example | |------|---------|---------| | Discovery | "best [category] for [use case]" | "best GEO tool for e-commerce brands" | | Comparison | "[brand A] vs [brand B]" | "Notion vs Asana for project management" | | How-To | "how to [achieve outcome]" | "how to get my brand mentioned by ChatGPT" | | Definition | "what is [term/concept]" | "what is Share of Model in AI search" | | Recommendation | "recommend a [product] for [need]" | "recommend a CRM for real estate agents" |

Full taxonomy: See references/prompt-taxonomy.md

Research Methodology

Step 1: Gather Context

Collect from user:

Brand name: Your company/product
Category: Industry/product category
Target audience: Who buys your product
Core use cases: Primary jobs-to-be-done
Competitors: 3-5 main alternatives
Key features: Differentiating capabilities

Step 2: Generate Prompts

Create prompts across 4 awareness stages:

| Stage | User Mindset | Example Prompts | |-------|--------------|-----------------| | Problem-aware | "I have a problem" | "how to manage remote teams", "why are projects always late" | | Solution-aware | "I need a solution" | "best project management software", "tools for team collaboration" | | Product-aware | "I'm considering options" | "Asana vs Monday.com", "Notion for project management" | | Brand-aware | "I know about you" | "Asana pricing", "does Asana have time tracking" |

Step 3: Score & Prioritize

Each prompt gets scored on:

| Dimension | Scale | Factors | |-----------|-------|---------| | Intent | Info → Commercial | Likelihood to convert | | Volume | Low → High | Estimated query frequency | | Competition | Low → High | Difficulty to rank | | Value | Low → High | Business impact if won |

Priority tiers:

🔴 High: Commercial intent + high value
🟡 Medium: Mixed intent + moderate value
🔵 Low: Informational + awareness building

Step 4: Cluster by Theme

Group related prompts into clusters:

Pricing Cluster
├── "asana pricing"
├── "asana vs monday.com cost"
├── "is asana free"
└── "asana enterprise pricing"

Integration Cluster
├── "asana slack integration"
├── "asana google calendar sync"
└── "asana api documentation"

Output Format

Research Report Structure

# AI Prompt Research Report

**Brand**: [Name]  
**Category**: [Industry]  
**Date**: [YYYY-MM-DD]

## Executive Summary

- Total prompts researched: [N]
- High priority: [N]
- Medium priority: [N]
- Low priority: [N]
- Topic clusters: [N]

## 🔴 High Priority Prompts

| # | Prompt | Type | Intent | Best Platform |
|---|--------|------|--------|---------------|
| 1 | "best [category] for [use case]" | Discovery | Commercial | ChatGPT, Perplexity |
| 2 | "[brand] vs [competitor]" | Comparison | Commercial | Perplexity, Gemini |

## 🟡 Medium Priority Prompts

[Table of informational/commercial mixed prompts]

## 🔵 Low Priority Prompts

[List of awareness-stage prompts]

## Topic Clusters

### Cluster: [Theme]
- [Prompt 1]
- [Prompt 2]
- ...

### Cluster: [Theme]
...

## Platform-Specific Insights

### ChatGPT
- Prompt types that perform well: [list]
- Content format preferences: [description]

### Perplexity
- Prompt types that perform well: [list]
- Citation behavior: [description]

### Gemini
- Prompt types that perform well: [list]
- Unique characteristics: [description]

## Recommended Actions

1. [Action item 1]
2. [Action item 2]
3. [Action item 3]

## Monitoring Setup

Add these prompts to your GEO monitoring dashboard:
- [Tool recommendation]
- [Tracking methodology]

Advanced Usage

Competitor Prompt Analysis

Research what prompts mention competitors but not you:

python scripts/competitor_prompts.py --brand "YourBrand" \
  --competitors "CompetitorA,CompetitorB" \
  --category "your category"

Trending Prompts

Identify emerging prompt patterns:

python scripts/trending_prompts.py --category "your category" --days 30

Prompt Monitoring

Set up ongoing monitoring:

python scripts/monitor_prompts.py --prompts-file prompts.json --frequency weekly

Tools & Resources

Google "People also ask": Real user questions
AnswerThePublic: Query visualization
AlsoAsked: PAA expansion
Perplexity: Test how prompts are answered
ChatGPT: Explore prompt variations

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