GHL Funnels & Website Builder

Overview

GoHighLevel provides a drag-and-drop builder for funnels (multi-step sequences), landing pages (single pages), and full websites. These tools integrate directly with the CRM, forms, calendars, and payment systems.

Key Concepts

| Concept | Description | | ----------------- | ---------------------------------------------------------------------------------------------- | | Funnel | A multi-step sequence guiding visitors toward a conversion (lead capture → thank you → upsell) | | Landing Page | A single, focused page designed for one specific CTA | | Website | A full multi-page site with navigation, built inside GHL | | Funnel Step | An individual page within a funnel | | Row / Section | Horizontal containers that organize page content | | Column | Vertical divisions within a row | | Element | Individual content blocks (text, image, button, form, video, etc.) |

Funnel Builder

Funnel Architecture Best Practices

Map the customer path before building:

Ad / Email → Landing Page → Form / Calendar → Thank You Page → Follow-Up Workflow

Keep funnels simple — 2-4 steps is optimal for most use cases
One CTA per page — Each step should have a single, clear action
Use templates — Start from GHL marketplace templates, then customize

Funnel Types

| Type | Steps | Use Case | | --------------- | ----------------------------------------- | ------------------------------------------- | | Lead Magnet | Opt-in → Thank You | Email list building, free resource delivery | | Webinar | Registration → Confirmation → Replay | Education-based selling | | Sales Page | Long-form page → Checkout → Thank You | Direct product/service sales | | Application | Landing → Application Form → Confirmation | High-ticket qualification | | Appointment | Landing → Calendar Booking → Confirmation | Service-based bookings | | Survey | Survey → Qualify → Offer | Lead qualification funnels |

Conversion Optimization

Optimize the first screen ("above the fold")
- Clear promise/headline
- Single CTA button
- Minimal visual clutter
- Short proof point near the button
Shorten forms — Ask only essential info (name + email minimum)
- Only request phone number if a call is the immediate next step
- Use multi-step forms to reduce perceived length
Place calendars strategically — If booking is the goal, make it front and center
Add social proof — Testimonials, review counts, trust badges, client logos
Create urgency — Countdown timers, limited spots, deadline messaging
A/B test — Use GHL's split testing to compare headlines, CTAs, page layouts

Landing Page Design

Design Principles

Visual hierarchy — Arrange elements by importance (heading → subtext → CTA → proof)
Consistent branding — Use your brand colors, fonts, and imagery throughout
Whitespace — Don't overcrowd; give elements room to breathe
Typography — Use the Typography tab for global font settings; max 2 font families
Color contrast — CTA buttons should contrast strongly with the background
Image optimization — Compress images (TinyPNG, Squoosh) for fast load times

Page Structure Template

┌─────────────────────────────────────┐
│           HERO SECTION              │
│  Headline + Subheadline + CTA      │
│  (Optional: Hero image/video)      │
├─────────────────────────────────────┤
│         SOCIAL PROOF BAR           │
│  "Trusted by 500+ businesses"      │
│  Client logos / review stars        │
├─────────────────────────────────────┤
│         BENEFITS SECTION           │
│  3 columns with icon + text         │
├─────────────────────────────────────┤
│         HOW IT WORKS               │
│  Step 1 → Step 2 → Step 3          │
├─────────────────────────────────────┤
│         TESTIMONIALS               │
│  Cards with photo + quote + name    │
├─────────────────────────────────────┤
│         CTA SECTION                │
│  Final call to action + button      │
├─────────────────────────────────────┤
│           FOOTER                    │
│  Links, contact info, legal         │
└─────────────────────────────────────┘

Mobile Responsiveness

Critical: A significant portion of traffic comes from mobile devices. Always check mobile view.

Switch to mobile view in the editor and adjust independently
Reduce font sizes for mobile (typically 80% of desktop)
Stack columns vertically on mobile
Hide non-essential sections on mobile using visibility settings
Ensure buttons are thumb-friendly — Minimum 44px height
Test on actual devices — Don't rely solely on the editor preview

Website Builder

Setup Checklist

[ ] Choose and customize a template
[ ] Connect your custom domain
[ ] Enable SSL/HTTPS
[ ] Set up navigation menu
[ ] Configure SEO settings for each page
[ ] Add Google Analytics / tracking pixels
[ ] Set up favicon and social share images
[ ] Build mobile-responsive layouts
[ ] Create a 404 error page
[ ] Submit XML sitemap to Google Search Console

Website vs. Funnel

| Feature | Website | Funnel | | -------------- | -------------------------------- | -------------------------- | | Navigation | Full site nav menu | Typically no nav (focused) | | Pages | Multiple interconnected pages | Sequential step-by-step | | Purpose | Brand presence, information, SEO | Conversion, lead capture | | SEO | Fully optimized for search | Usually for paid traffic | | Best For | Businesses needing a full site | Specific campaigns/offers |

SEO Configuration

Per-Page Settings

SEO Title — Include primary keyword, 50-60 characters
Meta Description — Compelling summary, 150-160 characters
URL Slug — Clean, keyword-rich (e.g., /free-consultation)
Image Alt Tags — Descriptive text on all images
Heading Structure — One H1 per page, logical H2/H3 hierarchy

Site-Wide Settings

Auto-generate sitemap — Enable in domain settings
Block pages from indexing — Mark thank-you or internal pages as noindex
Custom domain — Use your own domain (not the GHL subdomain)
Page speed — Compress images, minimize custom code, avoid heavy scripts

Forms & Checkout

Form Best Practices

Minimize fields — Name, email, and one qualifying question
Use drop-downs for structured data (service type, budget range)
Add hidden fields — Pass UTM parameters, source, and campaign data
Styled consistently — Match form styling to the page design
Thank you action — Redirect to a thank-you page or show an inline message

Payment/Checkout

Connect Stripe — Set up payment integration in sub-account settings
Create order forms — Add product, pricing, and checkout flow
Offer payment plans — Split payments for high-ticket items
Add order bumps — Low-cost add-ons at checkout
Set up one-click upsells — Post-purchase offer pages

Element Library

Available drag-and-drop elements in the builder:

| Category | Elements | | ------------ | -------------------------------------------------------------------- | | Layout | Row, Column, Section Divider | | Text | Headline, Sub-headline, Paragraph, Bullet List | | Media | Image, Video, Image Carousel, Background Video | | Forms | Form Builder, Survey, Custom Field Forms | | Buttons | Button, Floating Button | | Booking | Calendar Widget, Booking Embed | | Payments | Order Form, Price Table | | Social | Social Icons, Testimonial Cards | | Advanced | Custom HTML/CSS, Countdown Timer, Progress Bar, FAQ Accordion, Popup | | Tracking | Facebook Pixel, Google Tag, Custom Scripts |

Common Mistakes to Avoid

❌ Not testing mobile view before publishing
❌ Using too many fonts or colors
❌ Placing multiple CTAs that compete with each other
❌ Heavy custom CSS that breaks responsiveness
❌ Missing SEO meta data on published pages
❌ Not connecting forms to workflows
❌ Using GHL subdomain instead of a custom domain
❌ Forgetting to test all links and redirects

Key Resources

Templates: GHL Marketplace Templates
Image Compression: TinyPNG, Squoosh
Official Help: GoHighLevel Help Center