Google Analytics

Access Google Analytics with managed OAuth authentication. This skill covers both the Admin API (manage accounts, properties, data streams) and the Data API (run reports on metrics).

Quick Start

# List account summaries (Admin API)
python <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://api.maton.ai/google-analytics-admin/v1beta/accountSummaries')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

# Run a report (Data API)
python <<'EOF'
import urllib.request, os, json
data = json.dumps({'dateRanges': [{'startDate': '30daysAgo', 'endDate': 'today'}], 'dimensions': [{'name': 'city'}], 'metrics': [{'name': 'activeUsers'}]}).encode()
req = urllib.request.Request('https://api.maton.ai/google-analytics-data/v1beta/properties/{propertyId}:runReport', data=data, method='POST')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
req.add_header('Content-Type', 'application/json')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Base URLs

Data API (read-only — run reports):

https://api.maton.ai/google-analytics-data/{native-api-path}

Admin API (write-capable — manage accounts, properties, data streams):

https://api.maton.ai/google-analytics-admin/{native-api-path}

Prefer the Data API for reporting tasks. Use the Admin API only when the user explicitly needs to create, update, or delete analytics configuration. Admin API mutations are high-impact — changes to properties and data streams affect analytics data collection.

Maton proxies requests to analyticsadmin.googleapis.com and analyticsdata.googleapis.com and automatically injects your OAuth token.

Authentication

All requests require the Maton API key in the Authorization header:

Authorization: Bearer $MATON_API_KEY

Environment Variable: Set your API key as MATON_API_KEY:

export MATON_API_KEY="YOUR_API_KEY"

Getting Your API Key

Sign in or create an account at maton.ai
Go to maton.ai/settings
Copy your API key

Connection Management

Manage your Google OAuth connections at https://api.maton.ai.

Important: The Admin API and Data API use separate connections:

google-analytics-admin - Required for Admin API endpoints (manage accounts, properties, data streams)
google-analytics-data - Required for Data API endpoints (run reports)

Create the connection(s) you need based on which API you want to use.

List Connections

# List Admin API connections
python <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://api.maton.ai/connections?app=google-analytics-admin&status=ACTIVE')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

# List Data API connections
python <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://api.maton.ai/connections?app=google-analytics-data&status=ACTIVE')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Create Connection

# Create Admin API connection (for managing accounts, properties, data streams)
python <<'EOF'
import urllib.request, os, json
data = json.dumps({'app': 'google-analytics-admin'}).encode()
req = urllib.request.Request('https://api.maton.ai/connections', data=data, method='POST')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
req.add_header('Content-Type', 'application/json')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

# Create Data API connection (for running reports)
python <<'EOF'
import urllib.request, os, json
data = json.dumps({'app': 'google-analytics-data'}).encode()
req = urllib.request.Request('https://api.maton.ai/connections', data=data, method='POST')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
req.add_header('Content-Type', 'application/json')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Get Connection

python <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://api.maton.ai/connections/{connection_id}')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Response:

{
  "connection": {
    "connection_id": "{connection_id}",
    "status": "ACTIVE",
    "creation_time": "2025-12-08T07:20:53.488460Z",
    "last_updated_time": "2026-01-31T20:03:32.593153Z",
    "url": "https://connect.maton.ai/?session_token=...",
    "app": "google-analytics-admin",
    "metadata": {}
  }
}

Open the returned url in a browser to complete OAuth authorization.

Delete Connection

python <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://api.maton.ai/connections/{connection_id}', method='DELETE')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Specifying Connection

If you have multiple Google Analytics connections, specify which one to use with the Maton-Connection header:

python <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://api.maton.ai/google-analytics-admin/v1beta/accountSummaries')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
req.add_header('Maton-Connection', '{connection_id}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

If you have multiple connections, always include this header to ensure requests go to the intended account.

Security & Permissions

Prefer the Data API connection for reporting tasks. The Data API is read-only and cannot modify analytics configuration. Only create an Admin API connection when the user explicitly needs administrative changes.
Access is scoped to properties, data streams, reports, and analytics data within the connected Google Analytics account. Revoke unused connections promptly — especially Admin API connections when administrative work is complete.
Default to read-only operations. Always start by listing or retrieving resources to confirm account, property, and data stream identifiers before proposing any changes.
All Admin API write operations require explicit user approval with specific identifiers. Before executing any POST, PATCH, or DELETE call:
1. Retrieve and display the target resource (property name/ID, data stream name, account) so the user can verify.
2. Clearly describe the intended effect (e.g., "This will delete data stream 'Web - example.com' (ID: 123456) from property 'My Site' — this will stop data collection").
3. Wait for explicit user confirmation before proceeding.
Admin API changes are high-impact and may be irreversible. Deleting properties or data streams stops data collection permanently. Modifying property settings can affect reporting accuracy. These actions must include a summary of consequences and require confirmation.

Admin API Reference

Accounts

GET /google-analytics-admin/v1beta/accounts
GET /google-analytics-admin/v1beta/accounts/{accountId}
GET /google-analytics-admin/v1beta/accountSummaries

Properties

GET /google-analytics-admin/v1beta/properties?filter=parent:accounts/{accountId}
GET /google-analytics-admin/v1beta/properties/{propertyId}

Create Property

POST /google-analytics-admin/v1beta/properties
Content-Type: application/json

{
  "parent": "accounts/{accountId}",
  "displayName": "My New Property",
  "timeZone": "America/Los_Angeles",
  "currencyCode": "USD"
}

Data Streams

GET /google-analytics-admin/v1beta/properties/{propertyId}/dataStreams

Create Web Data Stream

POST /google-analytics-admin/v1beta/properties/{propertyId}/dataStreams
Content-Type: application/json

{
  "type": "WEB_DATA_STREAM",
  "displayName": "My Website",
  "webStreamData": {"defaultUri": "https://example.com"}
}

Custom Dimensions

GET /google-analytics-admin/v1beta/properties/{propertyId}/customDimensions

Create Custom Dimension

POST /google-analytics-admin/v1beta/properties/{propertyId}/customDimensions
Content-Type: application/json

{
  "parameterName": "user_type",
  "displayName": "User Type",
  "scope": "USER"
}

Conversion Events

GET /google-analytics-admin/v1beta/properties/{propertyId}/conversionEvents
POST /google-analytics-admin/v1beta/properties/{propertyId}/conversionEvents

Data API Reference

Run Report

POST /google-analytics-data/v1beta/properties/{propertyId}:runReport
Content-Type: application/json

{
  "dateRanges": [{"startDate": "30daysAgo", "endDate": "today"}],
  "dimensions": [{"name": "city"}],
  "metrics": [{"name": "activeUsers"}]
}

Run Realtime Report

POST /google-analytics-data/v1beta/properties/{propertyId}:runRealtimeReport
Content-Type: application/json

{
  "dimensions": [{"name": "country"}],
  "metrics": [{"name": "activeUsers"}]
}

Batch Run Reports

POST /google-analytics-data/v1beta/properties/{propertyId}:batchRunReports
Content-Type: application/json

{
  "requests": [
    {
      "dateRanges": [{"startDate": "7daysAgo", "endDate": "today"}],
      "dimensions": [{"name": "country"}],
      "metrics": [{"name": "sessions"}]
    }
  ]
}

Get Metadata

GET /google-analytics-data/v1beta/properties/{propertyId}/metadata

Common Report Examples

Page Views by Page

{
  "dateRanges": [{"startDate": "30daysAgo", "endDate": "today"}],
  "dimensions": [{"name": "pagePath"}],
  "metrics": [{"name": "screenPageViews"}],
  "orderBys": [{"metric": {"metricName": "screenPageViews"}, "desc": true}],
  "limit": 10
}

Users by Country

{
  "dateRanges": [{"startDate": "30daysAgo", "endDate": "today"}],
  "dimensions": [{"name": "country"}],
  "metrics": [{"name": "activeUsers"}, {"name": "sessions"}]
}

Traffic Sources

{
  "dateRanges": [{"startDate": "30daysAgo", "endDate": "today"}],
  "dimensions": [{"name": "sessionSource"}, {"name": "sessionMedium"}],
  "metrics": [{"name": "sessions"}, {"name": "conversions"}]
}

Common Dimensions

date, country, city, deviceCategory
pagePath, pageTitle, landingPage
sessionSource, sessionMedium, sessionCampaignName

Common Metrics

activeUsers, newUsers, sessions
screenPageViews, bounceRate, averageSessionDuration
conversions, eventCount

Date Formats

Relative: today, yesterday, 7daysAgo, 30daysAgo
Absolute: 2026-01-01

Code Examples

JavaScript

// List account summaries (Admin API)
const accounts = await fetch(
  'https://api.maton.ai/google-analytics-admin/v1beta/accountSummaries',
  {
    headers: {
      'Authorization': `Bearer ${process.env.MATON_API_KEY}`
    }
  }
);

// Run a report (Data API)
const report = await fetch(
  'https://api.maton.ai/google-analytics-data/v1beta/properties/123456:runReport',
  {
    method: 'POST',
    headers: {
      'Content-Type': 'application/json',
      'Authorization': `Bearer ${process.env.MATON_API_KEY}`
    },
    body: JSON.stringify({
      dateRanges: [{ startDate: '30daysAgo', endDate: 'today' }],
      dimensions: [{ name: 'country' }],
      metrics: [{ name: 'activeUsers' }]
    })
  }
);

Python

import os
import requests

# List account summaries (Admin API)
accounts = requests.get(
    'https://api.maton.ai/google-analytics-admin/v1beta/accountSummaries',
    headers={'Authorization': f'Bearer {os.environ["MATON_API_KEY"]}'}
)

# Run a report (Data API)
report = requests.post(
    'https://api.maton.ai/google-analytics-data/v1beta/properties/123456:runReport',
    headers={'Authorization': f'Bearer {os.environ["MATON_API_KEY"]}'},
    json={
        'dateRanges': [{'startDate': '30daysAgo', 'endDate': 'today'}],
        'dimensions': [{'name': 'country'}],
        'metrics': [{'name': 'activeUsers'}]
    }
)

Notes

GA4 properties only (Universal Analytics not supported)
Property IDs are numeric (e.g., properties/521310447)
Use accountSummaries to quickly list all accessible properties
Use updateMask for PATCH requests in Admin API
Use metadata endpoint to discover available dimensions/metrics
IMPORTANT: When using curl commands, use curl -g when URLs contain brackets (fields[], sort[], records[]) to disable glob parsing
IMPORTANT: When piping curl output to jq or other commands, environment variables like $MATON_API_KEY may not expand correctly in some shell environments. You may get "Invalid API key" errors when piping.

Error Handling

| Status | Meaning | |--------|---------| | 400 | Missing Google Analytics connection | | 401 | Invalid or missing Maton API key | | 429 | Rate limited (10 req/sec per account) | | 4xx/5xx | Passthrough error from Google Analytics API |

Troubleshooting: Invalid API Key

When you receive a "Invalid API key" error, ALWAYS follow these steps before concluding there is an issue:

Check that the MATON_API_KEY environment variable is set:

echo $MATON_API_KEY

Verify the API key is valid by listing connections:

python <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://api.maton.ai/connections')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Troubleshooting: Invalid App Name

Ensure your URL path starts with the correct app name:
- For Admin API: use google-analytics-admin
- For Data API: use google-analytics-data

Examples:

Correct: https://api.maton.ai/google-analytics-admin/v1beta/accountSummaries
Correct: https://api.maton.ai/google-analytics-data/v1beta/properties/123456:runReport
Incorrect: https://api.maton.ai/analytics/v1beta/accountSummaries

Google Analytics

Google Analytics

Quick Start

Base URLs

Authentication

Getting Your API Key

Connection Management

List Connections

Create Connection

Get Connection

Delete Connection

Specifying Connection

Security & Permissions

Admin API Reference

Accounts

Properties

Create Property

Data Streams

Create Web Data Stream

Custom Dimensions

Create Custom Dimension

Conversion Events

Data API Reference

Run Report

Run Realtime Report

Batch Run Reports

Get Metadata

Common Report Examples

Page Views by Page

Users by Country

Traffic Sources

Common Dimensions

Common Metrics

Date Formats

Code Examples

JavaScript

Python

Notes

Error Handling

Troubleshooting: Invalid API Key

Troubleshooting: Invalid App Name

Resources