Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.

Identify:

Goal: Brand awareness, trust, or direct conversion
Platform: Instagram, TikTok, YouTube, LinkedIn
Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

Influencer vs. Affiliate vs. Creator

| Dimension | Influencer | Affiliate | Creator Program | |-----------|------------|-----------|-----------------| | Goal | Brand exposure, trust | Direct sales | Content co-creation | | Incentive | Paid, product exchange | Commission | Credits, free use | | Content | Influencer original | Links sufficient | Must use product | | Relationship | Short or long-term | Transactional | Long-term |

Influencer Types by Platform

| Platform | Best For | Audience | |----------|----------|----------| | Instagram | Visual, lifestyle | 25–34 | | TikTok | Viral, short-form | Under 24 | | YouTube | Reviews, tutorials | 18–24 | | LinkedIn | B2B, professional | Professionals |

Discovery & Screening

Platform search: Search by brand/industry terms; check competitors
Tools: Stormy.ai, Upfluence, Passionfroot
Form: Application form on site for interested creators

Screening: Engagement rate > follower count; avoid fake followers; content style match.

Cooperation Models

| Model | Use | |-------|-----| | Product exchange | Low cost; testing; requires influencer interest | | Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common | | Paid promotion | Direct payment; quick exposure | | Long-term partnership | Brand ambassador; sustained relationship |

Content Strategy

Forms: Shoutout, review, favorites, tutorial, placement
Creative freedom: Avoid overly scripted; authenticity drives trust
Cross-platform: Repurpose for website, ads, email
Publishing: Multiple drops; align with target market hours

Best Practices

Payment: PayPal; prepay + final payment after publish
Contract: Clear dates, review process, deliverables
Content review: Brand guidance without over-control
Disclosure: FTC/ASA compliant; disclose paid partnerships

Output Format

Platform and tier selection
Discovery approach
Cooperation model
Content brief
Tracking plan

Related Skills

affiliate-marketing: Influencers can be affiliates (hybrid model)
creator-program: Long-term creator partnerships
employee-generated-content: Internal employee content; influencer is external
affiliate-page-generator: Commission structure if hybrid